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Marketing by the Numbers

Marketing by the Numbers PDF Author: Leland Harden
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416209
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.