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Author: Weld Coxe
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Architecture
Languages : en
Pages : 314
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Book Description
Author: Weld Coxe
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Architecture
Languages : en
Pages : 314
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Book Description
Author: Basil Sawczuk
Publisher: John Wiley & Sons
ISBN: 9781444309850
Category : Technology & Engineering
Languages : en
Pages : 288
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Book Description
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Author: Weld Coxe
Publisher:
ISBN:
Category : Architectural services marketing
Languages : en
Pages : 328
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Book Description
Author: Mark Buckshon
Publisher: Mark Buckshon
ISBN: 0981081606
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Author: Brian Richardson
Publisher: Taylor & Francis
ISBN: 1135820341
Category : Architecture
Languages : en
Pages : 150
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Book Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Author: Jerry Yudelson
Publisher: Routledge
ISBN: 0415606292
Category : Architecture
Languages : en
Pages : 284
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Book Description
Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
Author: Eric W. Reinholdt
Publisher: Createspace Independent Publishing Platform
ISBN: 9781511750172
Category : Architects
Languages : en
Pages : 0
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Book Description
Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.
Author: Ramanathan, Raja
Publisher: IGI Global
ISBN: 1466641940
Category : Computers
Languages : en
Pages : 411
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Book Description
While business functions such as manufacturing, operations, and marketing often utilize various software applications, they tend to operate without the ability to interact with each other and exchange data. This provides a challenge to gain an enterprise-wide view of a business and to assist real-time decision making. Service-Driven Approaches to Architecture and Enterprise Integration addresses the issues of integrating assorted software applications and systems by using a service driven approach. Supporting the dynamics of business needs, this book highlights the tools, techniques, and governance aspects of design, and implements cost-effective enterprise integration solutions. It is a valuable source of information for software architects, SOA practitioners, and software engineers as well as researchers and students in pursuit of extensible and agile software design.
Author: Patrick MacLeamy
Publisher: John Wiley & Sons
ISBN: 1119685451
Category : Architecture
Languages : en
Pages : 289
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Book Description
Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.
Author: Jan Knikker
Publisher: Routledge
ISBN: 1000374254
Category : Architecture
Languages : en
Pages : 197
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Book Description
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
