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Author: Lyndon O. Brown
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 584
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Book Description
Author: Lyndon O. Brown
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 584
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Charles A. Ingene
Publisher: Edward Elgar Publishing
ISBN: 0857938606
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author: Richard E Plank
Publisher: Routledge
ISBN: 1000156826
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Author: Lyndon Osmond Brown
Publisher:
ISBN:
Category :
Languages : en
Pages : 561
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Book Description
Author: Scott M. Smith
Publisher: SAGE
ISBN: 9780761988526
Category : Business & Economics
Languages : en
Pages : 910
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Book Description
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author: Ernest Smith Bradford
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 418
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Book Description
Author: Paul E. Green
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
Author: Richard Bagozzi
Publisher: John Wiley & Sons
ISBN: 1557865493
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Author: Lyndon 0 Brown
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
