Author: Lisa Shepherd
Publisher: AuthorHouse
ISBN: 1477227784
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don't have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It's for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It's also for all the B2B company administrators and coordinators who aren't marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You'll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.
Author: John F. Raffensperger
Publisher: Springer
ISBN: 331955008X
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Why is trade in wholesale water so rare, when markets can actively trade bread, tractors, and electricity? This book shows that water markets fail because of high transaction costs, resulting in inefficient allocations and unpredictable environmental effects. To overcome these obstacles, this book proposes a trading mechanism called a smart market. A smart market is an auction cleared with optimization. A smart market can reduce the transaction costs of water trading, while improving the environmental outcomes. The authors show why a smart market for water is needed, how it would work, and how to implement it. The smart market described here uses a hydrology simulation of the water resource, user bids via the internet, and mathematical optimization, to maximize the economic value of water while meeting all environmental constraints. The book provides the background to understand the smart market for water, and the detail to help the reader start working on its application. The book explores topics such as: Why water should be more expensive near sensitive environmental locations, Ways to set initial allocations of water rights, The role of regulatory oversight, The prerequisites of a water market, and How to counter objections to water markets. The culmination of a decade of investigation, this book combines explanation, examples, and detail to inform policymakers, large water users, environmental organizations, researchers, and a thirsty public.
Author: Greg Warner
Publisher:
ISBN: 9781732262812
Category :
Languages : en
Pages : 186
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Book Description
THE TIME HAS COME This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications. Try Engagement Fundraising and the results will speak for themselves.
Author: Jim Gilmarten
Publisher: Harper Collins
ISBN: 0061697141
Category : Architecture
Languages : en
Pages : 232
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Book Description
More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions. Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them. Chapters are divided by both demographics and psychographics. Demographic chapters include introductions by successful designers, marketers, and industry leaders. A complete index is also included.
Author: Robert Zemsky
Publisher: Rutgers University Press
ISBN: 9780813536248
Category : Education
Languages : en
Pages : 260
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Book Description
At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Dan White
Publisher: Lid Publishing
ISBN: 9781912555765
Category : Marketing
Languages : en
Pages : 0
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Book Description
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author: Charles V. Payne
Publisher: John Wiley & Sons
ISBN: 0470075015
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Praise for Be Smart, Act Fast, Get Rich "Charles Payne's book is blunt, provocative, and right on the money. This book is a lot like Charles himself: insightful and to the point. If you have time to read only one book on how to make money . . . this is the book." --Dr. Bob Froehlich, Chairman, Investor Strategy Committee Deutsche Asset Management, and Vice Chairman, DWS Scudder "Be Smart, Act Fast, Get Rich is a book for all investors from first-time stock buyers to seasoned investors. 'Be Smart' suggests you understand the fundamentals of the company you are purchasing. 'Act Fast' suggests that action must be taken if you are going to increase your wealth in the stock market. All too often we find interesting ideas to invest in but never have the confidence to act, only to watch the stock's price rise while others reap the benefits. This book is an easy read, and a must-read for all investors." --Tom Dorsey, President, Dorsey Wright & Associates and author, Point & Figure Charting "You should buy this book just for the super job Charles does in explaining everything you need to know about charts, graphs, and the other 'voodoo' of technical analysis that he makes so simple to understand. Charles really gives you a street fighter's education in the markets . . . I wish his book was around twenty-five years ago . . . it would have saved me millions in market mistakes I've made." --Tobin Smith, founder and Chairman, ChangeWave Research
Author: Justin Michie
Publisher: Street Smart Internet Market
ISBN: 1424319633
Category : Electronic commerce
Languages : en
Pages : 317
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Book Description
Author: George B. Clairmont
Publisher: Vintage
ISBN: 9780394724249
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
