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Author: Hayagreeva Rao
Publisher: Princeton University Press
ISBN: 1400829747
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
Author: Hayagreeva Rao
Publisher: Princeton University Press
ISBN: 1400829747
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
Author: Katherine Paterson
Publisher: Groundwood Books Ltd
ISBN: 0888998856
Category : Juvenile Fiction
Languages : en
Pages : 266
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Book Description
Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.
Author: Jon Najarian
Publisher:
ISBN: 9781732911307
Category :
Languages : en
Pages :
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Book Description
Author: Carolyn Meyer
Publisher: Simon and Schuster
ISBN: 1416987290
Category : Juvenile Fiction
Languages : en
Pages : 264
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Book Description
Through diary entries, reveals the life of Britain's strong-willed and short-tempered Queen Victoria from the age of eight through her twenty-fourth birthday, up to her third wedding anniversary with her beloved Albert in 1843.
Author: Glenn Elliott
Publisher: John Wiley & Sons
ISBN: 1119390079
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement BridgeTM model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement BridgeTM model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.
Author: Bruce Gilley
Publisher: Univ of California Press
ISBN: 052092567X
Category : History
Languages : en
Pages : 246
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Book Description
A portentous tale of rural rebellion unfolds in Bruce Gilley's moving chronicle of a village on the northern China plains during the post-1978 economic reform era. Gilley examines how Daqiu Village, led by Yu Zuomin, a charismatic Communist Party secretary and president of the local industrial conglomerate, became the richest village in China and a model for the rural reforms of the 1980s and early 1990s. A growing campaign of political resistance led to increasing tensions between the villagers and the Chinese state, and eventually, in an event that made headlines around the world, an armed confrontation between the village and higher authorities backed by paramilitary police brought Yu Zuomin and his village crashing down.
Author: Joseph Heath
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
"With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti-consumer critiques like ADBUSTERS and Naomi Klien's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate-dominated world. But do these vocal opponents of the status quo offer us a real political alternative?" "In this work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture, a world outside the consumer-dominated one that encompasses us, pervades everything from the anti-globalization movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose." "In a blend of pop culture, history and philosophical analysis, Heath and Potter offer a startling, clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Book jacket.
Author: Linda Warren
Publisher: HarperCollins Australia
ISBN: 1489215751
Category : Fiction
Languages : en
Pages : 135
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Book Description
The day his son was born, Jude Rebel knew he was meant to be a father. That was why he had to stop the adoption. How could he give away his own flesh and blood? For twelve years, Jude has kept his secret. Until Paige Wheeler comes home to Horseshoe, regretting the decision that changed both their lives forever. At eighteen, all Paige wanted was to escape her Texas town and troubled, hardscrabble life. Her ticket out cost her dearly. Now she has a chance to make things right. Finding out Jude has been raising their child is only the beginning. Is it too late for forgiveness? Or have they all been given a second chance?
Author: Seymour Reit
Publisher: HarperCollins
ISBN: 0547537344
Category : Young Adult Nonfiction
Languages : en
Pages : 142
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Book Description
Seymour Reit, the creator of Casper the friendly ghost, blends fact with fiction in this captivating tale about one woman who dared to go behind enemy lines as a spy for the Union Army. Canadian-born Emma Edmonds loved the thrill of adventure and chasing freedom, so in 1861 when the Civil War began, she enlisted in the Union Army. With cropped hair and men’s clothing, Emma transformed herself into a peddler, slave, bookkeeper and more, seamlessly gathering information and safely escaping each time. This fictionalized biography about the daring exploits of a cunning master of disguise, risking discovery and death for the sake of freedom, will inspire readers for generations to come.
Author: Robert C. Dykstra
Publisher: Westminster John Knox Press
ISBN: 9780664229610
Category : Religion
Languages : en
Pages : 0
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Book Description
The early years of adolescence are a tumultuous time, full of challenges and opportunities that can shape one's whole life. In recent years several books have analyzed this period of life for girls, but this is the first book that investigates the interior life of boys as they develop their sense of self and begin the spiritual journey that will carry them throughout their lives. The authors contend that adolescent boys often experience themselves at various times as losers, loners, and rebels. As self-defined losers, boys begin to realize self-awareness; as loners they begin to understand their own relatedness to the larger world; as rebels they gain a sense of self-sufficiency. Through these common experiences of life, boys gain self-awareness, self-transcendence, and self-sufficiency, concepts that take root in the spirituality that will last their lifetime.
