The Discipline of Market Leaders PDF Download
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Author: Michael Treacy
Publisher: Basic Books
ISBN: 0465003974
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Author: Michael Treacy
Publisher: Basic Books
ISBN: 0465003974
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Author: Nina O'Driscoll
Publisher: Longman
ISBN: 9781408220078
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Author: Thomas Barta
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Author: Adrian Pilbeam
Publisher: Longman
ISBN: 9781408220061
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Market Leader Logistics Management is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Key Features. Authentic reading texts from the Financial Times and other sources. A glossary of specialised language. Two 'Check Tests' and answer keys included
Author: Iwonna Dubicka
Publisher:
ISBN: 9781405813396
Category : English language
Languages : en
Pages :
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Book Description
Author: Sara Helm
Publisher: Longman
ISBN: 9781408220047
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Author: David Cotton
Publisher:
ISBN:
Category :
Languages : vi
Pages : 155
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Book Description
Author: Fred Wiersema
Publisher: Simon and Schuster
ISBN: 0743217411
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.
Author: Adrian Pilbeam
Publisher: Longman
ISBN: 9781408220030
Category : Foreign Language Study
Languages : en
Pages : 96
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Book Description
The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Author: Helena Gomm
Publisher:
ISBN: 9781405823340
Category : English language
Languages : en
Pages : 45
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Book Description
Market Leader Upper Intermediate New Edition Video consists of five separate films which illustrate the themes and extend language introduced in the Market Leader Upper Intermediate New Edition Course Book. Each film can be used independently or in support of the main course.
