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Author:
Publisher: Global Sources
ISBN: 9789627853688
Category : Market surveys
Languages : en
Pages : 124
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Book Description
Author:
Publisher: Global Sources
ISBN: 9789627853688
Category : Market surveys
Languages : en
Pages : 124
Get Book Here
Book Description
Author:
Publisher: Global Sources
ISBN: 9789627853718
Category :
Languages : en
Pages : 170
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Book Description
Author:
Publisher: Global Sources
ISBN: 9627853720
Category :
Languages : en
Pages : 82
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Book Description
Author:
Publisher: Global Sources
ISBN: 9627853755
Category :
Languages : en
Pages : 166
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Book Description
Author:
Publisher: Global Sources
ISBN: 9627853704
Category :
Languages : en
Pages : 160
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Book Description
Author:
Publisher: DIANE Publishing
ISBN: 1457819368
Category :
Languages : en
Pages : 53
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Book Description
Author:
Publisher: DIANE Publishing
ISBN: 1428954724
Category :
Languages : en
Pages : 53
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Book Description
Author:
Publisher: Global Sources
ISBN: 9627853739
Category :
Languages : en
Pages : 110
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Book Description
Author: Specialists in Business Information, inc
Publisher:
ISBN: 9781562414016
Category : Market surveys
Languages : en
Pages : 134
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Book Description
Author: David Carson
Publisher: SAGE
ISBN: 1446234983
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
