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Author: Douglas Bullis
Publisher: Bloomsbury Publishing USA
ISBN: 031300806X
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
As the world business climate globalizes and national economies become closely interlinked, India looms as the largest country in the world to embrace the market economy. Bullis maintains that not only will India be changed by international market forces, it will have a significant impact upon the world economy as it emerges as a mass consumer market and an extended, low-cost manufacturing center. But India has problems that pose difficulties for offshore investors. Only with a clear idea of Indian business thinking and the relationship of commerce to India's complex mix of traditional, caste, and religious practices can businesspeople from the West gain any real hope of success. This work provides the sort of far-reaching information and advice essential for international businesspeople and for researchers and scholars in the academic community who want to be a part of India's economic future. Bullis asserts that Indian businesspeople are far more knowledgeable about international markets than most international businesspeople are about India. Yet, India's long period of socialist dormancy produced very different concepts of management, employee relations, the role of competition, marketing, finance, and business-government relations. All these factors will play critical roles in the success or failure of investment plans formulated outside India's borders. Moreover, Indian people have a more diverse and compartmentalized culture than any other people, posing a marketing challenge (and challenges of other kinds) that outsiders may be ill-equipped to handle. Bullis's descriptions and analyses of the Indian economy, social structure, history, and business practices will provide the kind of understandings that Westerners need to enter the Indian market and compete successfully.
Author: Douglas Bullis
Publisher: Bloomsbury Publishing USA
ISBN: 031300806X
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
As the world business climate globalizes and national economies become closely interlinked, India looms as the largest country in the world to embrace the market economy. Bullis maintains that not only will India be changed by international market forces, it will have a significant impact upon the world economy as it emerges as a mass consumer market and an extended, low-cost manufacturing center. But India has problems that pose difficulties for offshore investors. Only with a clear idea of Indian business thinking and the relationship of commerce to India's complex mix of traditional, caste, and religious practices can businesspeople from the West gain any real hope of success. This work provides the sort of far-reaching information and advice essential for international businesspeople and for researchers and scholars in the academic community who want to be a part of India's economic future. Bullis asserts that Indian businesspeople are far more knowledgeable about international markets than most international businesspeople are about India. Yet, India's long period of socialist dormancy produced very different concepts of management, employee relations, the role of competition, marketing, finance, and business-government relations. All these factors will play critical roles in the success or failure of investment plans formulated outside India's borders. Moreover, Indian people have a more diverse and compartmentalized culture than any other people, posing a marketing challenge (and challenges of other kinds) that outsiders may be ill-equipped to handle. Bullis's descriptions and analyses of the Indian economy, social structure, history, and business practices will provide the kind of understandings that Westerners need to enter the Indian market and compete successfully.
Author: Kunal Sinha
Publisher: Emerald Group Publishing
ISBN: 1804558249
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic promise.
Author: Parul Gandhi
Publisher: John Wiley & Sons
ISBN: 1119711126
Category : Computers
Languages : en
Pages : 320
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Book Description
The objective of this book is to teach what IoT is, how it works, and how it can be successfully utilized in business. This book helps to develop and implement a powerful IoT strategy for business transformation as well as project execution. Digital change, business creation/change and upgrades in the ways and manners in which we work, live, and engage with our clients and customers, are all enveloped by the Internet of Things which is now named "Industry 5.0" or "Industrial Internet of Things." The sheer number of IoT(a billion+), demonstrates the advent of an advanced business society led by sustainable robotics and business intelligence. This book will be an indispensable asset in helping businesses to understand the new technology and thrive.
Author: Ilan Alon
Publisher: Routledge
ISBN: 0429515359
Category : Business & Economics
Languages : en
Pages : 902
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Book Description
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author: Sundar Shetty
Publisher:
ISBN:
Category : Exports
Languages : en
Pages : 74
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Book Description
Author: Douglas Bullis
Publisher: Bloomsbury Publishing USA
ISBN: 0313008094
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them—and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.
Author: P. Rameshan
Publisher: Excel Books India
ISBN: 9788174465931
Category : India
Languages : en
Pages : 360
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Book Description
This book is recommended for those readers and students who are keen on getting a deeper understanding on the strategic issues facing the different sectors of the Indian economy and business in the aftermath of the emergence of the WTO system and the new global economic and business order that the WTO agreements have brought about. The book will raise your strategic anxieties on India to such a great height that after reading it, you will certainly be inspired to think seriously about possible ways of enabling the Indian economy and business to achieve a more rapid global ascendance. All discussions in the book are in the context of the WTO agreements. While discussing India s past trade performance and future potentials, the book makes extensive references to the US, European Union and China, the three most powerful economies of the contemporary world. There are several instances in the book where Indian achievements are benchmarked against China s. Besides, the book explores the direction of India s trade future with respect to the ASEAN. The book also focuses on such burning topics as Indian companies in the global markets, India s trade gains in textiles and clothing, intellectual property protection to traditional knowledge, food security issues under a free trade regime, India s international trade in agricultural products, India s business in business process outsourcing, and the trade potentials in higher education. Further, there are interesting discussions in the book on the trade or investment issues of automobile, pharmaceutical, FMCG, retailing, livestock, plantation and tourism sectors. In each case, the book has made due focus of its attention on the required strategic recourse for India. In a nutshell, the book is an essential reading for anyone who longs to see India reemerging as the dominant force in the global economy.
Author:
Publisher: Atlantic Publishers & Distri
ISBN:
Category :
Languages : en
Pages : 558
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Book Description
Author: AHMED, FAISAL
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9354438849
Category : Business & Economics
Languages : en
Pages : 541
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Book Description
This fully revised and updated third edition carries a holistic approach to the new and emerging realities of Indian as well as the global business environment. It incorporates the new challenges emanating from Covid-19 outbreak and also other enablers shaping up the business environment. This new edition brings forth a contemporary and pragmatic appeal to the learners. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that amalgamates theory logically and rigorously with the practical aspects. Organised in 24 chapters, the book aims to develop a broader understanding of the concepts and their applications and dexterously assimilates the latest statistics depicting the national and global perspectives. This text is suitable for both PG and UG students of Management, Commerce, Economics, and Business Studies. Besides, it is of immense value to the aspirants of civil services and the professionals, including policy makers, working in the government departments. NEW TO THE THIRD EDITION • Presents latest developments viz. Economic slowdown due to lockdowns, Impact of the outbreak of Covid-19, Atmanirbharta (self-reliance), Union Budget 2021–22, Policy changes amid slowdown, FDI policy changes, and also about Indian economic scenarios, NITI Aayog, Manufacturing in defence sector, Climate Change, Make in India, Geo-economic aspects, GST, BREXIT, SDGs, Latest developments in global environment, WTO issues, and others. • Updates sections, sub-sections, opening and closing cases to keep abreast of new developments. • Introduces revised tables and figures to represent the latest scenarios, in most cases with data up to 2019–20. • Includes latest domestic and global policy frameworks influencing business environment. HIGHLIGHTS OF THE BOOK • Each chapter commences with an opening case to emphasise the topic of importance, and ends with a closing case to help in satisfying a learner from the point of view of understanding the chapter. • Relevant box items call readers' attention to practical examples and experiences for in-depth learning. • Case-based questions and review questions help in assessing learner's ability to grasp basic concepts. • Companion website http://phindia.com/ahmed containing useful resources for the teachers and study aids for the students. TARGET AUDIENCE • B.Com • M.Com • BBA • MBA • PGDM
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
