Marianne in the Market

Marianne in the Market PDF Author: Lisa Tiersten
Publisher: Univ of California Press
ISBN: 0520925653
Category : History
Languages : en
Pages : 337

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Book Description
In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.

Marianne in the Market

Marianne in the Market PDF Author: Lisa Tiersten
Publisher: Univ of California Press
ISBN: 0520925653
Category : History
Languages : en
Pages : 337

Get Book Here

Book Description
In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.

Marianne, the Madame, and the Momentary Gods

Marianne, the Madame, and the Momentary Gods PDF Author: Sheri S. Tepper
Publisher: Hachette UK
ISBN: 0575116064
Category : Fiction
Languages : en
Pages : 141

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Book Description
When Marianne's parents died, leaving control of their fortune to her feared older brother, she struggled to make her way as a student in America - and her old home began to seem as unreal as a fairy tale, her childhood there as distant as a dream . . . Until the Magus came to claim her, and the Black Madame to destroy her, and the Manticore to hunt her down through the streets of another world - for there is magic in Marianne's blood, and magic in her soul. And in a battle fought in an everchanging world of warped time and wicked magic, it is the souls of Marianne and her family that are the ultimate prizes. Marianne, the Madame, and the Momentary Gods is the second volume of Sheri S. Tepper's acclaimed Marianne Trilogy.

Be A Free Range Human

Be A Free Range Human PDF Author: Marianne Cantwell
Publisher: Kogan Page Publishers
ISBN: 0749497106
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
DISTINGUISHED FAVORITE: NYC Big Book Award 2020 - Career Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when, where and how you want - so you don't have to fit yourself into someone else's box to make a great income. This second edition won't just inspire you, it will give you unconventional and practical steps to: - Discover what you really want to do with your life (even if no answer has ever fully fit) - Get started in 90 days, with what you have - Create a free range career, tailor-made for you and the life you want (be it travelling the world or hanging out in your favourite café) - Stand out from the crowd and get paid well to be you Be A Free Range Human was one of the first and most popular guides to creating a custom career (without an office or a boss). Updated with new advice on how to make free range work for your personality (you don't need to be a constantly-networking extrovert. have an MBA, or get funding), this smart, energizing guide will help you cut through the noise, see your options in a new way, and get the freedom and fulfilment you crave.

Fashion Marketing

Fashion Marketing PDF Author: Marianne Bickle
Publisher: Fairchild Books
ISBN: 9781563677380
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.

Creating the Nazi Marketplace

Creating the Nazi Marketplace PDF Author: S. Jonathan Wiesen
Publisher: Cambridge University Press
ISBN: 1139494635
Category : History
Languages : en
Pages : 293

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Book Description
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Beyond Economic Man

Beyond Economic Man PDF Author: Marianne A. Ferber
Publisher: University of Chicago Press
ISBN: 0226242080
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
This is the first book to examine the central tenets of economics from a feminist point of view. In these original essays, the authors suggest that the discipline of economics could be improved by freeing itself from masculine biases. Beyond Economic Man raises questions about the discipline not because economics is too objective but because it is not objective enough. The contributors—nine economists, a sociologist, and a philosopher—discuss the extent to which gender has influenced both the range of subjects economists have studied and the way in which scholars have conducted their studies. They investigate, for example, how masculine concerns underlie economists' concentration on market as opposed to household activities and their emphasis on individual choice to the exclusion of social constraints on choice. This focus on masculine interests, the contributors contend, has biased the definition and boundaries of the discipline, its central assumptions, and its preferred rhetoric and methods. However, the aim of this book is not to reject current economic practices, but to broaden them, permitting a fuller understanding of economic phenomena. These essays examine current economic practices in the light of a feminist understanding of gender differences as socially constructed rather than based on essential male and female characteristics. The authors use this concept of gender, along with feminist readings of rhetoric and the history of science, as well as postmodernist theory and personal experience as economists, to analyze the boundaries, assumptions, and methods of neoclassical, socialist, and institutionalist economics. The contributors are Rebecca M. Blank, Paula England, Marianne A. Ferber, Nancy Folbre, Ann L. Jennings, Helen E. Longino, Donald N. McCloskey, Julie A. Nelson, Robert M. Solow, Diana Strassmann, and Rhonda M. Williams.

Publishers, Readers, and Digital Engagement

Publishers, Readers, and Digital Engagement PDF Author: Marianne Martens
Publisher: Springer
ISBN: 1137514469
Category : Literary Criticism
Languages : en
Pages : 242

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Book Description
This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Business

Business PDF Author: Marianne Jennings
Publisher: West Legal Studies/Thomson Learning
ISBN:
Category : Business ethics
Languages : en
Pages : 1048

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Book Description
Without a doubt, the connection between law and business ethics is made clear with Business: Its Legal, Ethical and Global Environment. Through an integration of examples and applications, users learn how to apply legal and ethical reasoning skills when making business decisions. No other book on the market better prepares tomorrow's managers for the legal, ethical, and global environment in which they will work. Jennings balances coverage of traditional legal and ethical topics with emerging trends in the business world, such as cyberlaw, international law, and alternate dispute resolution.

Marianne in Chains

Marianne in Chains PDF Author: Robert Gildea
Publisher: Macmillan
ISBN: 9780312423599
Category : History
Languages : en
Pages : 548

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Book Description
In France, the German occupation is called simply the "dark years." There were only the "good French" who resisted and the "bad French" who collaborated. Marianne in Chains, a broad and provocative history drawing on previously unseen archives, firsthand interviews, diaries, and eyewitness accounts, uncovers the complex truth of the time. Robert Gildea's groundbreaking study reveals the everyday life in the heart of occupied France; the pressing imperatives of work, food, transportation, andfamily obligations that led to unavoidable compromise and negotiation with the army of occupation.

Marianne Dreams

Marianne Dreams PDF Author: Catherine Storr
Publisher: Faber & Faber Children's Books
ISBN: 9780571313273
Category : Children's stories
Languages : en
Pages : 0

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Book Description
A powerful and haunting classic about a girl haunted by her own dreams.