Author: Laura Manischewitz Alpern
Publisher: KTAV Publishing House, Inc.
ISBN: 9781602800038
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
"The women of the Manischewitz family - who mostly operated behind the scenes - played a critical role in providing the mortar that held the family together. As for the men, they covered a broad spectrum: some more able than others, some more affable than others, some more religious than others. What united them, men and women alike, were bonds of kinship, as well as a firm allegiance to the Jewish people. With these qualities they kept the family business alive and in the family for over 103 years until 1990 when it was sold to various conglomerates as were other ethnic American family food businesses: Ronzoni, Franco-American, La Choy, and Lender's."--Jacket.
Author: Kerri P. Steinberg
Publisher: Rutgers University Press
ISBN: 0813563771
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author: Katalin G. Kállay
Publisher: Akademiai Kiado
ISBN: 9789630580618
Category : Fiction
Languages : en
Pages : 178
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Book Description
This book is one of those rare combinations of intellectual brilliance, stylistic clarity, and sheer verve. The book contains a series of major works of American short fiction by Edgar Allan Poe, Nathaniel Hawthorne, Herman Melville, and Henry James as occasions for a mode of reading in which the readers aim is to establish an intimate relationship with the special arrangement of words in a text, governed by a trust in a happy coincidence of moments in which one might recognize the words relevance to ones life. Dr. Kllay calls this a good encounter, a term she adopts from the writings of philosopher Stanley Cavell. In her detailed, theoretical introduction, Dr. Kllay lays bare her scholarly debt, primarily to the writings of Cavell himself and to the work of literary critic Wolfgang Iser, as she further develops and clarifies the idea of the good encounter. Here she identifies the good encounter with a particular trope, which appears within the tales themselves, and which also
Author: Deborah Ross
Publisher:
ISBN:
Category : Jewish cooking
Languages : en
Pages : 186
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Book Description
Author: United States. Tax Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1806
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Book Description
Final issue of each volume includes table of cases reported in the volume.
Author: United States. Tax Court
Publisher:
ISBN:
Category : Taxation
Languages : en
Pages : 1340
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Book Description
Author: Roger Horowitz
Publisher: Columbia University Press
ISBN: 0231540930
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Kosher USA follows the fascinating journey of kosher food through the modern industrial food system. It recounts how iconic products such as Coca-Cola and Jell-O tried to become kosher; the contentious debates among rabbis over the incorporation of modern science into Jewish law; how Manischewitz wine became the first kosher product to win over non-Jewish consumers (principally African Americans); the techniques used by Orthodox rabbinical organizations to embed kosher requirements into food manufacturing; and the difficulties encountered by kosher meat and other kosher foods that fell outside the American culinary consensus. Kosher USA is filled with big personalities, rare archival finds, and surprising influences: the Atlanta rabbi Tobias Geffen, who made Coke kosher; the lay chemist and kosher-certification pioneer Abraham Goldstein; the kosher-meat magnate Harry Kassel; and the animal-rights advocate Temple Grandin, a strong supporter of shechita, or Jewish slaughtering practice. By exploring the complex encounter between ancient religious principles and modern industrial methods, Kosher USA adds a significant chapter to the story of Judaism's interaction with non-Jewish cultures and the history of modern Jewish American life as well as American foodways.
Author: Timothy Tregarthen
Publisher: Macmillan
ISBN: 9781572594180
Category : Business & Economics
Languages : en
Pages : 760
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Book Description
An introduction to the principles of microeconomics and macroeconomics that establishes strong links between theoretical principles and real-world experience, while incorporating clear and consistent international focus throughout the text.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 178
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Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 1216
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Book Description
