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Author: Marco Cantamessa
Publisher: Springer Nature
ISBN: 144717531X
Category : Technology & Engineering
Languages : en
Pages : 495
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Book Description
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.
Author: Marco Cantamessa
Publisher: Springer Nature
ISBN: 144717531X
Category : Technology & Engineering
Languages : en
Pages : 495
Get Book Here
Book Description
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.
Author: Paul Trott
Publisher: Pearson
ISBN: 9781292133423
Category :
Languages : en
Pages : 672
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Book Description
Revised edition of the author's Innovation management and new product development, 2012.
Author: Michael Z. Brooke
Publisher: Psychology Press
ISBN: 9780789015679
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
Author: Paul Trott
Publisher:
ISBN: 9781292251523
Category : Industrial management
Languages : en
Pages : 568
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Book Description
Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Author: Christoph Loch
Publisher: Routledge
ISBN: 0750685522
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Author: Paul Trott
Publisher: Pearson Education
ISBN: 9780273686439
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Author: Paul Trott
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research
Author: Kenneth B. Kahn
Publisher: Routledge
ISBN: 1000327329
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Robin Karol
Publisher: John Wiley & Sons
ISBN: 1118051289
Category : Business & Economics
Languages : en
Pages : 395
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Book Description
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
