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Author: William D. Schmidt
Publisher:
ISBN:
Category : Audio-visual education
Languages : en
Pages : 0
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Book Description
Author: William D. Schmidt
Publisher:
ISBN:
Category : Audio-visual education
Languages : en
Pages : 0
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Book Description
Author: Mark Deuze
Publisher: SAGE
ISBN: 1412971241
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.
Author: Michał Głowacki
Publisher: Routledge
ISBN: 1135138397
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Author: Robert G. Picard
Publisher: Routledge
ISBN: 1135250340
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,
Author: Annet Aris
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Publisher Description
Author: Alavi, Shirin
Publisher: IGI Global
ISBN: 1799821870
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Author: Ulrike Rohn
Publisher: Routledge
ISBN: 0429560419
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
Author: Gregory Ferrell Lowe
Publisher: Springer
ISBN: 3319085158
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Author: Joan M. Van Tassel
Publisher: Taylor & Francis
ISBN: 0240810201
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 0470651245
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
