Marketing and Managing Tourism Destinations PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing and Managing Tourism Destinations PDF full book. Access full book title Marketing and Managing Tourism Destinations by Alastair M. Morrison. Download full books in PDF and EPUB format.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
Get Book
Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
Get Book
Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: Pat Schaumann
Publisher: John Wiley & Sons
ISBN: 0471226254
Category : Business & Economics
Languages : en
Pages : 284
Get Book
Book Description
Get the most comprehensive guide to destination management! From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make - or break - an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers. Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time. The Guide to Successful Destination Management features: Association of Destination Management Executives' (ADME) Accepted Practices and Guidelines Advice and guidance on everything from food and beverage to risk management and ethics Sample forms, letters, and contracts Real-world case studies A practical ethics quiz
Author: Vanessa GB Gowreesunkar
Publisher: Emerald Group Publishing
ISBN: 1800715110
Category : Business & Economics
Languages : en
Pages : 392
Get Book
Book Description
Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Author: Noel Scott
Publisher: Emerald Group Publishing
ISBN: 1837971765
Category : Business & Economics
Languages : en
Pages : 305
Get Book
Book Description
Topics covered include policy, planning and strategy, stakeholders, new markets, infrastructure, transport and research and knowledge transfer with contributions from countries as diverse as Brazil, Croatia, Italy, Portugal, Russia, Saudi Arabia, and Spain.
Author: Manuel Rodríguez-Díaz
Publisher: MDPI
ISBN: 3039214713
Category : Business & Economics
Languages : en
Pages : 122
Get Book
Book Description
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.
Author: Helene von Magius Møgelhø
Publisher: Business Expert Press
ISBN: 1637420617
Category : Business & Economics
Languages : en
Pages : 156
Get Book
Book Description
Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where high tourist numbers start to cause tensions with local residents and communities owing to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages, and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country. The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather, destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents’ quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover and become more resilient and sustainable in the long term.
Author: Kaye Chon Sung
Publisher: Routledge
ISBN: 1136794859
Category : Business & Economics
Languages : en
Pages : 226
Get Book
Book Description
The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. Community Destination Management in Developing Economies is divided into three sections. The first section provides a basic introduction to community tourism destination management with a special emphasis on community participation and practical case studies. The second section reviews the basic tools essential for managing destinations, such as Environmental Impact Assessments (EIA), Geographic Information Systems (GIS), remote sensing technologies, good governance, and carrying capacity. The final section provides a wide range of illuminating case studies designed to illustrate both the conceptual issues discussed in the first part along with the tools developed in the second part. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics. Community Destination Management in Developing Economies topics include: the principles of sustainable tourism product marketing and development financing destination planning organizational structure and management destination site management and operations the nature of tourism participation of the community in development projects Environmental Impact Assessments (EIA) Geographic Information Systems (GIS) remote sensing technology historic resource management the concept and application of good governance carrying capacity as a destination management tool preservation of heritage in tourism computer visualization technology festival and event tourism and more! Community Destination Management in Developing Economies is essential reading for urban planners and managers, tourism planners, economic development officials, politicians and policymakers working at the local level, consultants working in developing economies, officials from aid agencies and development banks responsible for developing and approving development projects for tourism purposes, educators and students, and those without tourism planning and development training who need this specialized information.
Author: Chris Ryan
Publisher: Edward Elgar Publishing
ISBN: 9781839103896
Category :
Languages : en
Pages : 200
Get Book
Book Description
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key features include:* the implementation of management techniques and policies* analysis of the social, economic and environmental impacts of the global tourism industry * coverage of essential topics such as the evolution of the tourist destination and marketing as a management tool.The Advanced Introduction to Tourism Destination Management will be a key resource for not only scholars and students working in tourism, but also individuals seeking to better understand this social phenomenon that is a critical driver of economic development.
Author: Nazmi Kozak
Publisher: Springer
ISBN: 3030169812
Category : Business & Economics
Languages : en
Pages : 323
Get Book
Book Description
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Author: Andreas Papatheodorou
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 688
Get Book
Book Description
This title offers a selection of papers on the management of tourism destinations. It covers four main themes: managing tourism destinations and the determinants of travel choice; planning and policy making; development and evolution; and the impacts of tourism management on the society and the environment.
