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Author: Young Lyoul Lee
Publisher: 길잡이미디어
ISBN: 8980313438
Category : Consumer complaints
Languages : en
Pages : 128
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Book Description
Consumer complaints in the Internet forum have posed as a big threat for companies. However, little attention has been given to this issue so far. The users in the Internet forum can be categorized into three groups: complainers, repliers to the messages, and observers who only read the complaints or replies. This study explores how a company's response to complaints online affects the evaluation of the company by the observers, who are major users of the Internet forum. More specifically, this study examines how a company can select a response strategy to protect its reputation according to the context of the complaint. Psychology and Communication on the Internet Content Analysis of Web site Conceptual Model and Hypotheses Study 1 Study 2 Managerial Implications and Recommendations
Author: National Association of Consumer Agency Administrators (U.S.)
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 24
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Book Description
Author: Young Lyoul Lee
Publisher: 길잡이미디어
ISBN: 8980313438
Category : Consumer complaints
Languages : en
Pages : 128
Get Book Here
Book Description
Consumer complaints in the Internet forum have posed as a big threat for companies. However, little attention has been given to this issue so far. The users in the Internet forum can be categorized into three groups: complainers, repliers to the messages, and observers who only read the complaints or replies. This study explores how a company's response to complaints online affects the evaluation of the company by the observers, who are major users of the Internet forum. More specifically, this study examines how a company can select a response strategy to protect its reputation according to the context of the complaint. Psychology and Communication on the Internet Content Analysis of Web site Conceptual Model and Hypotheses Study 1 Study 2 Managerial Implications and Recommendations
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 24
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 15
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Book Description
Author: Stefan Garding
Publisher: Springer
ISBN: 3319181793
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
Author: United States. Department of Commerce. Office of Consumer Affairs
Publisher:
ISBN:
Category :
Languages : en
Pages : 49
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 16
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Book Description
Author: Don King
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 212
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Book Description
Author: National Association of Consumer Agency Administrators (U.S.)
Publisher:
ISBN:
Category : Minority business enterprises
Languages : en
Pages : 100
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Book Description
Author: Alan R. Andreasen
Publisher:
ISBN:
Category : Consumer complaints
Languages : en
Pages : 54
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Book Description
