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Author: John Hendry
Publisher: Oxford University Press
ISBN: 0199656983
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.
Author: John Hendry
Publisher: Oxford University Press
ISBN: 0199656983
Category : Business & Economics
Languages : en
Pages : 153
Get Book Here
Book Description
In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.
Author: Andrew Davies
Publisher: Oxford University Press
ISBN: 0198727666
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
A project is a temporary coalition of people and resources brought together to achieve a one-off objective. Andrew Davies explains how and why the project approach is central to success in creating products and services, constructing major infrastructure, launching entrepreneurial ventures, implementing strategies, even landing a man on the moon.
Author: Stella Z. Theodoulou
Publisher: Oxford University Press
ISBN: 019103620X
Category : Political Science
Languages : en
Pages : 152
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Book Description
Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our daily lives. However, mandatory budgetary cuts in recent years have caused public administrators to radically re-think how they govern in the modern age. In this Very Short Introduction Stella Theodoulou and Ravi Roy offer practical insight into the major challenges confronting the public sector in the globalized era. Tackling some of the most hotly debated issues of our time, including the privatization of public services and government surveillance, they take the reader on a global journey through history to examine the origins, development, and continued evolution of public administration. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Keith Grint
Publisher: Oxford University Press
ISBN: 0199569916
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Structured around a series of common, yet fundamental, questions about whatleadership is; includes case studies of leaders to illustrate the main themes.
Author: Robert Jones
Publisher: Oxford University Press
ISBN: 0198749910
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Author: Kenneth Le Meunier-FitzHugh
Publisher:
ISBN: 0198827334
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Author: Baruch Fischhoff
Publisher: Oxford University Press
ISBN: 0199576203
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Risks are everywhere. They come from many sources, including crime, diseases, accidents, terror, climate change, finance, and intimacy. They arise from our own acts and they are imposed on us. In this Very Short Introduction Fischhoff and Kadvany draw on both the sciences and humanities to show what all risks have in common. Do we care about losing money, health, reputation, or peace of mind? How much do we care about things happening now or in the future? To ourselves or to others? All risks require thinking hard about what matters to us before we make decisions about them based on past experience, scientific knowledge, and future uncertainties. Using conceptual frameworks such as decision theory and behavioural decision research, we examine the science and practice of creating measures of risk and look at how scientists apply probability by combining historical records, scientific theories, and expert judgement. Showing what science has learned about how people deal with risks, and applying these to diverse everyday examples, the authors demonstrate how we move from understanding a risk to making a choice in everyday life.
Author: John H. Arnold
Publisher: OUP Oxford
ISBN: 0191606375
Category : History
Languages : en
Pages : 156
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Book Description
There are many stories we can tell about the past, and we are not, perhaps, as free as we might imagine in our choice of which stories to tell, or where those stories end. John Arnold's Very Short Introduction is a stimulating essay about how we study and understand history. The book begins by inviting us to think about various questions provoked by our investigation of history, and explores the ways these questions have been answered in the past. Concepts such as causation, interpretation, and periodization, are introduced by means of concrete examples of how historians work, giving the reader a sense of the excitement of discovering not only the past, but also ourselves. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Stephen Fineman
Publisher: Oxford University Press
ISBN: 0191642401
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
The image of a job captures our imagination from an early age, usually prompted by the question 'What do you want to be when you grow up?'. Work — paid, unpaid, voluntary, or obligatory — is woven into the fabric of all human societies. For many of us, it becomes part of our identity. For others it is a tedious necessity. Living is problematic without paid work, and for many it is catastrophic. Steve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning. Looking at how we classify 'work'; the cultural and social factors that influence the way we work; the ethics of certain types of work; and the factors that will affect the future of work, from globalization to technology, this Very Short Introduction considers work as a concept and as a practical experience, drawing upon ideas from psychology, sociology, management, and social history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Mark Bevir
Publisher: Oxford University Press
ISBN: 0199606412
Category : Political Science
Languages : en
Pages : 147
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Book Description
Generally referring to all forms of social coordination and patterns of rule, the term 'governance' is used in many different contexts. In this Very Short Introduction, Mark Bevir explores the main theories of governance and considers their impact on ideas of governance in the corporate, public, and global arenas.
