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Author: James Espey
Publisher: Whitefox
ISBN: 9780992808716
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment. 'I read James Espey's book from cover to cover in one sitting. It is not just for the young and ambitious; the hardened, aging and cynical will find it a refreshing reminder of how things should be.' Tim Isaac, Chairman, Ogilvy & Mather, Asia Pacific (2008-2012) 'A great and instructive read.' Sir George Bull, Joint Group Chairman, Diageo PLC (1997-1998); Chairman, J Sainsbury PLC (1998-2004) 'The most important brand that everyone must learn to manage is themselves. James Espey's guide offers shrewd marketing advice to executives at all stages of their business life cycle.' Hugh Burkitt, Chief Executive, The Marketing Society
Author: James Espey
Publisher: Whitefox
ISBN: 9780992808716
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Harnessing decades of experience in managing and developing top brands, James Espey has refined his wisdom into 100 bite-sized tips. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career, from businessnovices and those halfway up the ladder to start-up entrepreneurs and company bosses seeking to put their accomplishments to good use as they wind down. At heart is the central importance of creating 'you the brand' - making your marque - in order to achieve business success and career fulfilment. 'I read James Espey's book from cover to cover in one sitting. It is not just for the young and ambitious; the hardened, aging and cynical will find it a refreshing reminder of how things should be.' Tim Isaac, Chairman, Ogilvy & Mather, Asia Pacific (2008-2012) 'A great and instructive read.' Sir George Bull, Joint Group Chairman, Diageo PLC (1997-1998); Chairman, J Sainsbury PLC (1998-2004) 'The most important brand that everyone must learn to manage is themselves. James Espey's guide offers shrewd marketing advice to executives at all stages of their business life cycle.' Hugh Burkitt, Chief Executive, The Marketing Society
Author: Patrick O'Brian
Publisher: HarperCollins UK
ISBN: 0007275552
Category : Fiction
Languages : en
Pages : 308
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Book Description
Patrick O'Brian's Aubrey-Maturin tales are widely acknowledged to be the greatest series of historical novels ever written. All twenty books are being re-issued by Harper Perennial with stunning new jackets.
Author: Dr Joseph barake
Publisher: Dr Joseph Barake
ISBN:
Category : Fiction
Languages : en
Pages : 116
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Book Description
"Way up North, in the vast, frozen, and pristine Wilderness, a small town called Portage Falls adopts a world class dogsled race in an effort to pull itself away from the edge of bankdruptcy. William McClarty, a genial used car lot owner, blessed with a generous gift of blarney, wins valuable mining claims in a poker game. The luck of the Irish deserts McClarty in his efforts to parley his poker winnings into millions. Instead, he is caught up in a web of intrigue that makes him a murder suspect. The grand finale plays out during the last stretch of the dogsled race in extremely challenging winter conditions in the breathtaking beauty of the unspoiled Northern Wilderness. "
Author: Susan Marque
Publisher: Simon and Schuster
ISBN: 1646043154
Category : Cooking
Languages : en
Pages : 128
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Book Description
A collection of road-trip ready recipes developed for making in tiny kitchens and for one to two people.
Author: Elizabeth Moon
Publisher: Del Rey
ISBN: 034544759X
Category : Fiction
Languages : en
Pages : 402
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Book Description
“An utterly satisfying adventure . . . In Kylara Vatta, Moon has created another tough and complex heroine.”—Scifi Though the exciting military career she hoped for never materialized, Ky Vatta still sees plenty of combat. An unknown adversary has launched a full-throttle offensive against Vatta Transport Ltd., Ky’s father’s interstellar shipping empire—killing most of Ky’s family. Fighting for her very survival, Ky is determined to avenge her family’s deaths. Teaming up with a band of stranded mercenaries, her black-sheep cousin Stella, and Stella’s roguish ex-lover, Ky struggles to penetrate the tangled web of political intrigue that surrounds the attacks. Amid suspicion and deception, she is prepared to take whatever measures are necessary to ensure that Vatta stays in business. What she’s not prepared for is the shocking truth behind the terror— and a confrontation with murderous treachery. . . . Praise for Marque and Reprisal “The intrigue-filled plot lends a marque of distinction.”—Entertainment Weekly “Excellent plotting and characters support the utterly realistic action sequences: swift, jolting, [and] merciless.”—Kirkus Reviews (starred review) “A gripping, action-packed book.”—Omaha World-Herald
Author: L. David Marquet
Publisher: Penguin
ISBN: 1101623691
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today "The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results. Marquet was a Naval Academy graduate and an experienced officer when selected for submarine command. Trained to give orders in the traditional model of “know all–tell all” leadership, he faced a new wrinkle when he was shifted to the Santa Fe, a nuclear-powered submarine. Facing the high-stress environment of a sub where there’s little margin for error, he was determined to reverse the trends he found on the Santa Fe: poor morale, poor performance, and the worst retention rate in the fleet. Almost immediately, Marquet ran into trouble when he unknowingly gave an impossible order, and his crew tried to follow it anyway. When he asked why, the answer was: “Because you told me to.” Marquet realized that while he had been trained for a different submarine, his crew had been trained to do what they were told—a deadly combination. That’s when Marquet flipped the leadership model on its head and pushed for leadership at every level. Turn the Ship Around! reveals how the Santa Fe skyrocketed from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control to his subordinates, and creating leaders. Before long, each member of Marquet’s crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions. The crew became completely engaged, contributing their full intellectual capacity every day. The Santa Fe set records for performance, morale, and retention. And over the next decade, a highly disproportionate number of the officers of the Santa Fe were selected to become submarine commanders. Whether you need a major change of course or just a tweak of the rudder, you can apply Marquet’s methods to turn your own ship around.
Author: Beverly Rae Kimes
Publisher: Automobile Heritage Publishing & Co
ISBN: 159613013X
Category : Ford automobile
Languages : en
Pages : 148
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Book Description
At the time, in 1978, when The Cars That Henry Ford Built was first published, sending a copy for Henry Ford II to review seemed a vain request·Automobile Quarterly founding editor and publisher L. Scott Bailey was told that Mr. Ford (never comments on a book written about Ford.÷ Two weeks later came an unexpected exhortation from Henry Ford II: (My grandfather would have loved this book.÷ Ford then specially ordered 20 copies bound in white leather·needed in two weeks. The rush order was necessitated by an upcoming trip to Japan. As is culturally customary to offer a gift that honors one's ancestors, Henry Ford II specifically chose The Cars That Henry Ford Built to give to his Japanese hosts. Such high-level praise is derived from the book's fresh approach to the subject of Henry Ford, both in its study of the man and his cars, as well as the exceptional pictorial presentation. Presented for the first time in full color, there is every model Henry Ford produced from the Quadricycle he put together as a young man in 1896 to the famous V8 Ford on the production lines four and a half decades later during his failing years. Probably no other individual in automobile history more accurately mirrored in his cars his view of himself and of America as he saw it. Join award-winning historian and author Beverly Rae Kimes as she presents lively historical text that captures Henry growing and aging as his cars grew and aged, each lock-stepped together through history. Over 100 full-color photographs further bring the man and his creations to life.
Author: Jim Richardson
Publisher: Penguin
ISBN: 9781557881946
Category : Transportation
Languages : en
Pages : 180
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Book Description
Covers rebuilding engines and carburetors, replacing upholstery, repairing fuel tanks, cleaning chrome, and restoring license plates
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Susan Lintell
Publisher: New Generation Publishing
ISBN: 1910266965
Category : Fiction
Languages : en
Pages : 181
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Book Description
Whether you're in business, working in a marketing environment or just want to develop your skills, there's something in here to help you. The Ninja Marketing Toolkit offers you powerful, simple tools for understanding, designing and implementing marketing plans. The Ninja Marketing Toolkit is a practical, inspiring handbook, a companion you can use time and time again. You'll discover powerful techniques and marketing tools to design and implement your own marketing plan. Whether your business is large or small, you're looking for personal development or you just like marketing, you will thoroughly enjoy the journey! The Ninja Marketing Toolkit is an original approach to presenting information, using concise text and bullet points in an attractive, digestible format that's fun to use. There are templates for you to use to develop a powerful and practical marketing plan to help you get the results you want.
