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Author: Karl Blanks
Publisher: Conversion Rate Experts
ISBN: 9781544500539
Category :
Languages : en
Pages :
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Book Description
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Author: Karl Blanks
Publisher: Conversion Rate Experts
ISBN: 9781544500539
Category :
Languages : en
Pages :
Get Book Here
Book Description
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Author: Karl Blanks
Publisher: Conversion Rate Experts
ISBN: 9781544500515
Category :
Languages : en
Pages :
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Book Description
Author: Chris Goward
Publisher: John Wiley & Sons
ISBN: 1118463838
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Pete Carroll
Publisher: Penguin
ISBN: 1101548398
Category : Sports & Recreation
Languages : en
Pages : 254
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Book Description
"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."
Author: Dan Roam
Publisher: Penguin
ISBN: 0399562990
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Get ready for the ultimate crash course in communicating and solving problems through simple pictures. Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories. Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything shared online is now visual—selfies, GIFs, smartphone videos, and more. This explosion of communication through pictures isn't a millenial-driven fad; it's as natural as those lines first drawn by Oog and Aag. Just turbo-charged by the latest technology. And yet over the past twenty years, as I've taught people from Fortune 500 CE0s to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, "But I can't draw!" Trust me, you can. You don't need to be da Vinci to be an outstanding visual thinker and communicator. The most effective drawings are the simplest, and you can get good at those in three minutes. In this little book, I'll teach you how to use seven basic shapes to explain just about anything to just about anyone. If you've read my previous books, you'll see one or two familiar tools here, along with a bunch of new tools you can start using right away. If you're new to my approach—welcome! Get ready to work smarter, communicate more clearly, and get better at whatever you do, just by picking up a pen. Get ready to draw to win.
Author: Cole Stryker
Publisher: Abrams
ISBN: 1590207386
Category : Computers
Languages : en
Pages : 226
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Book Description
A “sharp, witty, and well-researched” history of 4chan and its cultural impact (The Rumpus). Created by a fifteen-year-old wunderkind in 2003, it is the creative force behind “the Web's most infectious memes and catchphrases” (Wired). Today it has millions of monthly users, and enormous social influence. Epic Win for Anonymous is the first book to tell 4chan’s story. Longtime blogger and 4chan expert Cole Stryker writes with a voice that is engrossingly informative and approachable. Whether examining the 4chan-provoked Jessi Slaughter saga and how cyber-bullying is part of our new reality, or explaining how Sarah Palin’s email account was leaked, Epic Win for Anonymous proves 4chan’s transformative cultural impact, and how it has influenced—and will continue to influence—society at large.
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 262
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Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Author: Todd Tilghman
Publisher: Thomas Nelson
ISBN: 1400229111
Category : Biography & Autobiography
Languages : en
Pages : 241
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Book Description
Learn to celebrate the smallest victories and unlock some of life's greatest joys! What does a forty-two-year-old, small-town pastor do when he wins one of the most popular singing competitions in the world? He celebrates with the same joyful mindset of embracing "every little win" along the way that his family has practiced for years. When Todd Tilghman, pastor and father of eight, auditioned for The Voice, he counted it as a win simply to sing in front of an audience. But despite not having any music or vocal training he won the show's entire eighteenth season! Fans loved Todd's rich voice, but they loved his exuberant joy even more. No one knew, though, that his joy came not from winning each round but from years of choosing light over darkness. In Every Little Win, Todd and Brooke share how their focus on joy and celebrating every little win has helped them to overcome numerous challenges over their twenty-plus-year marriage. From being on brink of divorce to parenting a critically ill child, from wrestled with Brooke's depression and Todd's food addiction to pastoring a small congregation through periods of adversity, Todd and Brooke share the lessons they've learned and the strategies that have moved them from fear to faith to ever-present joy. In Every Little Win, Todd and Brooke share how decades of unrelenting challenges taught them to celebrate not just the big wins but also every little win along the way. In this candid and vulnerable book, they encourage you to: Take practical steps to move from fear to freedom and from freedom to joy Make the choice to cling to God's goodness even in the hard times Understand why your story—and your voice—matter to God and others Every Little Win will inspire you not to wait for your struggles to pass or for a “big win” to bring you joy, but how to cultivate a habit of celebrating the small victories now so you don’t miss out on the amazing life that is already in front of you.
Author: Rebecca Murtagh
Publisher:
ISBN: 9780988942028
Category : Electronic commerce
Languages : en
Pages : 302
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Book Description
A comprehensive guide that provides an insider's perspective on the progression of building a world-class website that will stand out in today's crowded marketplace.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
