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Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Author: Keith Guzik
Publisher: Univ of California Press
ISBN: 0520959701
Category : Social Science
Languages : en
Pages : 272
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Book Description
A free ebook version of this title is available through Luminos, University of California Press’s new open access publishing program for monographs. Visit www.luminosoa.org to learn more. With Mexico’s War on Crime as the backdrop, Making Things Stick offers an innovative analysis of how surveillance technologies impact governance in the global society. More than just tools to monitor ordinary people, surveillance technologies are imagined by government officials as a way to reform the national state by focusing on the material things—cellular phones, automobiles, human bodies—that can enable crime. In describing the challenges that the Mexican government has encountered in implementing this novel approach to social control, Keith Guzik presents surveillance technologies as a sign of state weakness rather than strength and as an opportunity for civic engagement rather than retreat.
Author: Fiona Danks
Publisher: Frances Lincoln
ISBN: 1781011141
Category : Family & Relationships
Languages : en
Pages : 182
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Book Description
The stick is a universal toy. Totally natural, all-purpose, free, it offers limitless opportunities for outdoor play and adventure and it provides a starting point for an active imagination and the raw material for transformation into almost anything! As New York's Strong National Museum of Play pointd out when they selected a stick for inclusion in their National Toy Hall of Fame, 'It can be a Wild West horse, a medieval knight's sword, a boat on a stream, or a slingshot with a rubber band . . .' In this book Fiona Danks and Jo Schofield offer masses of suggestions for things to do with a stick, in the way of adventures and bushcraft, creative and imaginative play, games, woodcraft and conservation, music and more.
Author: Peter C. Brown
Publisher: Harvard University Press
ISBN: 0674729013
Category : Psychology
Languages : en
Pages : 330
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Book Description
To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Author: Christopher Schwarz
Publisher:
ISBN: 9781954697157
Category : Crafts & Hobbies
Languages : en
Pages : 0
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Book Description
"..."The Stick Chair Book" is divided into three sections. The first section, "Thinking About Chairs," introduces you to the world of common stick chairs, plus the tools and wood to build them. The second section - "Chairmaking Techniques" - covers every process involved in making a chair, from cutting stout legs, to making curved arms with straight wood, to carving the seat. Plus, you'll get a taste for the wide variety of shapes you can use. The chapter on seats shows you how to lay out 14 different seat shapes. The chapter on legs has 16 common forms that can be made with only a couple handplanes. Add those to the 11 different arm shapes, six arm-joinery options, 14 shapes for hands, seven stretcher shapes and 11 combs, and you could make stick chairs your entire life without ever making the same one twice. The final section offers detailed plans for five stick chairs, from a basic Irish armchair to a dramatic Scottish comb-back. These five chair designs are a great jumping-off point for making stick chairs of your own design. Additional chapters in the book cover chair comfort, finishing and sharpening the tools. From the author: "When I first wrote 'The Stick Chair Book' in 2021, I was also fighting cancer. So I hammered out the text with urgency and the desire to record every fragment of information I knew about chairmaking. "To be fair, that's usually how I go about writing all my books. But then I typically take a couple months off, put the manuscript aside, then revisit it with fresh eyes and a sharpened pen. My final revisions remove about 10-20 percent of the original material. The stuff I cut is usually chapters that don't match the tone of the rest of the text. Or I snip sections that aren't as relevant as when I first wrote them. I also smooth out the writing and add bits of information I'd forgotten during the first brain-to-fingers dump. "And that's exactly what I've done for this revised edition. As a result, the text is 10.1 percent shorter than the first edition. It's more to the point. And it's where the manuscript would have ended up under normal conditions..."--Publisher's website.
Author: Andy Stanley
Publisher: Zondervan
ISBN: 031031318X
Category : Religion
Languages : en
Pages : 79
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Book Description
There are lots of books about discovering or developing a vision for your organization, but this one is about making that vision endure the corrosion of time and complexity--how to make your vision stick. Influential author and pastor Andy Stanley reveals the reasons why leaders' visions often falter, and he delivers 5 in-depth strategies so that you can dodge the pitfalls: How to state your vision simply. How to cast your vision convincingly. How to repeat your vision regularly. How to celebrate your vision systematically. How to embrace your vision personally. Many of us have good ideas, even great ones. The difficult part is putting them into practice and keeping that vision clear and visible to your organization--whether that's a business or a church--when there are so many things in the day-to-day living of that vision that can distract from it. Making Vision Stick offers valuable, practical tips and case studies. This is a book you'll want to highlight and dog-ear and pass around as you learn how to propel your organization toward the vision God has granted you. Vision is about what could be and should be, but life is about right this minute. The test of a true leader is in keeping that vision on track, day in and day out.
Author: Marilyn Singer
Publisher: HarperCollins
ISBN: 0547677669
Category : Juvenile Nonfiction
Languages : en
Pages : 40
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Book Description
A paean to play from an award-winning poet and a New York Times best-selling illustrator. The trappings of childhood change from generation to generation, but there are some timeless activities that every kid loves. Marilyn Singer and LeUyen Pham celebrate these universal types of play, from organized games such as hide-and-seek and hopscotch to imaginative play such as making mud soup or turning a stick into a magic wand. Lyrical poems and bold illustrations capture the energy of a group of children in one neighborhood as they amuse themselves over the course of a summer day. At a time when childhood obesity rates are soaring and money is tight for many families, here is a book that invites readers to join in the fun of active play with games that cost nothing.
Author: Jeremy Dean
Publisher: Hachette+ORM
ISBN: 0738216089
Category : Self-Help
Languages : en
Pages : 168
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Book Description
Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought. Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain's natural "autopilot" to make any change stick. Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will -- and be happier, more creative, and more productive.
