Making the Cisco Connection

Making the Cisco Connection PDF Author: David Bunnell
Publisher: John Wiley & Sons
ISBN: 9780471357117
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing's next Superpower. Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco's total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You'll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium. Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today. Acclaim for Making the CISCO Connection "If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you've come to the right place. Bunnell's treatment of Cisco's rise--and continued rise--is fascinating and full of human detail. It's clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management "Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School

Making the Cisco Connection

Making the Cisco Connection PDF Author: David Bunnell
Publisher: John Wiley & Sons
ISBN: 9780471357117
Category : Business & Economics
Languages : en
Pages : 250

Get Book Here

Book Description
Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing's next Superpower. Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco's total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You'll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium. Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today. Acclaim for Making the CISCO Connection "If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you've come to the right place. Bunnell's treatment of Cisco's rise--and continued rise--is fascinating and full of human detail. It's clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management "Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School

Connecting Networks Companion Guide

Connecting Networks Companion Guide PDF Author: Cisco Networking Academy
Publisher: Pearson Education
ISBN: 1587133326
Category : Computers
Languages : en
Pages : 569

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Book Description
"This course discusses the WAN technologies and network services required by converged applications in a complex network. The course allows you to understand the selection criteria of network devices and WAN technologies to meet network requirements. You will learn how to configure and troubleshoot network devices and resolve common issues with data link protocols. You will also develop the knowledge and skills needed to implement IPSec and virtual private network (VPN) operations in a complex network."--Back cover.

Connecting Networks v6 Companion Guide

Connecting Networks v6 Companion Guide PDF Author: Cisco Networking Academy
Publisher: Cisco Press
ISBN: 0134760727
Category : Computers
Languages : en
Pages : 687

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Book Description
Connecting Networks v6 Companion Guide is the official supplemental textbook for the Connecting Networks version 6 course in the Cisco Networking Academy CCNA Routing and Switching curriculum. The Companion Guide is designed as a portable desk reference to use anytime, anywhere to reinforce the material from the course and organize your time. The book’s features help you focus on important concepts to succeed in this course: Chapter Objectives–Review core concepts by answering the focus questions listed at the beginning of each chapter. Key Terms–Refer to the lists of networking vocabulary introduced and highlighted in context in each chapter. Glossary–Consult the comprehensive Glossary with 347 terms. Summary of Activities and Labs–Maximize your study time with this complete list of all associated practice exercises at the end of each chapter. Check Your Understanding–Evaluate your readiness with the end-of-chapter questions that match the style of questions you see in the online course quizzes. The answer key explains each answer. How To–Look for this icon to studythe steps you need to learn to perform certain tasks. Interactive Activities–Reinforce your understanding of topics with dozens of exercises from the online course identified throughout the book with this icon. Packet Tracer Activities–Explore and visualize networking concepts using Packet Tracer exercises interspersed throughout the chapters and provided in the accompanying Labs & Study Guide book. Videos–Watch the videos embedded within the online course. Hands-on Labs–Work through all the course labs and additional Class Activities that are included in the course and published in the separate Labs & Study Guide.

Cisco Firewalls

Cisco Firewalls PDF Author: Alexandre M.S.P. Moraes
Publisher: Cisco Press
ISBN: 1587141116
Category : Computers
Languages : en
Pages : 1101

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Book Description
Cisco Firewalls Concepts, design and deployment for Cisco Stateful Firewall solutions ¿ “ In this book, Alexandre proposes a totally different approach to the important subject of firewalls: Instead of just presenting configuration models, he uses a set of carefully crafted examples to illustrate the theory in action.¿A must read!” —Luc Billot, Security Consulting Engineer at Cisco ¿ Cisco Firewalls thoroughly explains each of the leading Cisco firewall products, features, and solutions, and shows how they can add value to any network security design or operation. The author tightly links theory with practice, demonstrating how to integrate Cisco firewalls into highly secure, self-defending networks. Cisco Firewalls shows you how to deploy Cisco firewalls as an essential component of every network infrastructure. The book takes the unique approach of illustrating complex configuration concepts through step-by-step examples that demonstrate the theory in action. This is the first book with detailed coverage of firewalling Unified Communications systems, network virtualization architectures, and environments that include virtual machines. The author also presents indispensable information about integrating firewalls with other security elements such as IPS, VPNs, and load balancers; as well as a complete introduction to firewalling IPv6 networks. Cisco Firewalls will be an indispensable resource for engineers and architects designing and implementing firewalls; security administrators, operators, and support professionals; and anyone preparing for the CCNA Security, CCNP Security, or CCIE Security certification exams. ¿ Alexandre Matos da Silva Pires de Moraes, CCIE No. 6063, has worked as a Systems Engineer for Cisco Brazil since 1998 in projects that involve not only Security and VPN technologies but also Routing Protocol and Campus Design, IP Multicast Routing, and MPLS Networks Design. He coordinated a team of Security engineers in Brazil and holds the CISSP, CCSP, and three CCIE certifications (Routing/Switching, Security, and Service Provider). A frequent speaker at Cisco Live, he holds a degree in electronic engineering from the Instituto Tecnológico de Aeronáutica (ITA – Brazil). ¿ ·¿¿¿¿¿¿¿ Create advanced security designs utilizing the entire Cisco firewall product family ·¿¿¿¿¿¿¿ Choose the right firewalls based on your performance requirements ·¿¿¿¿¿¿¿ Learn firewall¿ configuration fundamentals and master the tools that provide insight about firewall operations ·¿¿¿¿¿¿¿ Properly insert firewalls in your network’s topology using Layer 3 or Layer 2 connectivity ·¿¿¿¿¿¿¿ Use Cisco firewalls as part of a robust, secure virtualization architecture ·¿¿¿¿¿¿¿ Deploy Cisco ASA firewalls with or without NAT ·¿¿¿¿¿¿¿ Take full advantage of the classic IOS firewall feature set (CBAC) ·¿¿¿¿¿¿¿ Implement flexible security policies with the Zone Policy Firewall (ZPF) ·¿¿¿¿¿¿¿ Strengthen stateful inspection with antispoofing, TCP normalization, connection limiting, and IP fragmentation handling ·¿¿¿¿¿¿¿ Use application-layer inspection capabilities built into Cisco firewalls ·¿¿¿¿¿¿¿ Inspect IP voice protocols, including SCCP, H.323, SIP, and MGCP ·¿¿¿¿¿¿¿ Utilize identity to provide user-based stateful functionality ·¿¿¿¿¿¿¿ Understand how multicast traffic is handled through firewalls ·¿¿¿¿¿¿¿ Use firewalls to protect your IPv6 deployments ¿ This security book is part of the Cisco Press Networking Technology Series. Security titles from Cisco Press help networking professionals secure critical data and resources, prevent and mitigate network attacks, and build end-to-end, self-defending networks.

Virtual Private Networks

Virtual Private Networks PDF Author: Dennis Fowler
Publisher: Morgan Kaufmann
ISBN: 9781558605756
Category : Computers
Languages : en
Pages : 244

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Book Description
"Dennis Fowler provides an insightful view to both the business benefits and technical requirements to VPNs. His examples of other customers' experiences with VPNs breathe life into the discussion." From the Foreword by Susan Scheer Aoko, Cisco systems, Inc. Network-dependent companies are excited by the benefits promised by the virtual private network, including lower costs, greater flexibility, and improvements in connectivity. But they also have questions: What benefits are real? How can they be measured? What are the expenses and the dangers? Virtual Private Networks: Making the Right Connection is an intelligent introduction written especially for business and IT professionals who want a realistic assessment of what a VPN can provide for their organizations. Covering advantages and risks, this book expands your understanding of what you can do with a VPN, while detailing all that implementing it will demand of you. With its help, you'll find your way through VPN hype to the answers you need to make sound decisions. Features Thoroughly explains VPN concepts and technologies, and examines the potential of VPNs as intranets, extranets, and remote access solutions. Covers essential VPN topics like tunneling, encapsulation, encryption, security, and protocols. Provides detailed points of comparison between typical VPN costs and the costs of maintaining traditional WANs. Offers frank consideration of the hidden costs and risks sometimes associated with VPNs, helping you decide if a VPN is right for you. Lists and assesses the software and hardware products you may need to implement a VPN. Discusses both Internet-based VPNs and VPN services offered by providers of "private" ATM and frame relay networks, detailing the pros and cons of each.

Cultural Critique and the Global Corporation

Cultural Critique and the Global Corporation PDF Author: Purnima Bose
Publisher: Indiana University Press
ISBN: 0253300290
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
This book examines the stories that corporations tell about themselves--and explores the powerful influence of corporations in the transformation of cultural and social life. Six case studies draw on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources to analyze the self-representations and rhetorical maneuvers that corporations use to obscure the full extent of their power. Images of corporate character and responsibility are intertwined with the changes in local economy, politics, and culture wrought by globalization and neoliberalism. The contributors to this volume describe the effects of specific corporate practices on individuals and communities and how activists and academics are responding to labor and environmental abuses.

Cisco IOS Cookbook

Cisco IOS Cookbook PDF Author: Kevin Dooley
Publisher: "O'Reilly Media, Inc."
ISBN: 0596527225
Category : Computers
Languages : en
Pages : 1239

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Book Description
Thoroughly revised and expanded, this second edition adds sections on MPLS, Security, IPv6, and IP Mobility and presents solutions to the most common configuration problems.

Cisco Software-Defined Wide Area Networks

Cisco Software-Defined Wide Area Networks PDF Author: Jason Gooley
Publisher: Cisco Press
ISBN: 0136533167
Category : Computers
Languages : en
Pages : 1034

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Book Description
This is the eBook edition of Cisco Software-Defined Wide-Area Networks. This eBook does not include access to the companion website with practice exam that comes with the print edition. Access to the video mentoring is available through product registration at Cisco Press; or see the instructions in the back pages of your eBook. This study guide from Cisco Press will help you learn, prepare, and practice for exam success. This guide is built with the objective of providing assessment, review, and practice to help ensure you are prepared for your certification exam. Master Cisco Implementing Cisco SD-WAN Solutions (ENSDWI 300-415) exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with exam preparation tasks Cisco Software-Defined Wide-Area Networks presents you with an organized test preparation routine using proven series elements and techniques. Key Topic tables help you drill on key concepts you must know thoroughly. Chapter-ending Review Questions help you to review what you learned in the chapter. Cisco Software-Defined Wide-Area Networks focuses specifically on the objectives for the Implementing Cisco SD-WAN Solutions (ENSDWI 300-415) exam. Four leading Cisco technology experts share preparation hints and test-taking tips, helping you improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. Well regarded for its level of detail, assessment features, comprehensive design scenarios, this study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. The official study guide helps you master all the topics on the Implementing Cisco SD-WAN Solutions (ENSDWI 300-415) exam, including: Architecture Controller Deployment Router Deployment Policies Security and Quality of Service Management and Operations Cisco Software-Defined Wide-Area Networks is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit http://www.cisco.com/web/learning/index.html

Cisco Software-Defined Access

Cisco Software-Defined Access PDF Author: Srilatha Vemula
Publisher: Cisco Press
ISBN: 0136448291
Category : Computers
Languages : en
Pages : 567

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Book Description
The definitive Cisco SD-Access resource, from the architects who train Cisco's own engineers and partners This comprehensive book guides you through all aspects of planning, implementing, and operating Cisco Software-Defined Access (SD-Access). Through practical use cases, you'll learn how to use intent-based networking, Cisco ISE, and Cisco DNA Center to improve any campus network's security and simplify its management. Drawing on their unsurpassed experience architecting solutions and training technical professionals inside and outside Cisco, the authors explain when and where to leverage Cisco SD-Access instead of a traditional legacy design. They illuminate the fundamental building blocks of a modern campus fabric architecture, show how to design a software-defined campus that delivers the most value in your environment, and introduce best practices for administration, support, and troubleshooting. Case studies show how to use Cisco SD-Access to address secure segmentation, plug and play, software image management (SWIM), host mobility, and more. The authors also present full chapters on advanced Cisco SD-Access and Cisco DNA Center topics, plus detailed coverage of Cisco DNA monitoring and analytics. * Learn how Cisco SD-Access addresses key drivers for network change, including automation and security * Explore how Cisco DNA Center improves network planning, deployment, evolution, and agility * Master Cisco SD-Access essentials: design, components, best practices, and fabric construction * Integrate Cisco DNA Center and Cisco ISE, and smoothly onboard diverse endpoints * Efficiently operate Cisco SD-Access and troubleshoot common fabric problems, step by step * Master advanced topics, including multicast flows, Layer 2 flooding, and the integration of IoT devices * Extend campus network policies to WANs and data center networks * Choose the right deployment options for Cisco DNA Center in your environment * Master Cisco DNA Assurance analytics and tests for optimizing the health of clients, network devices, and applications

Intangible Assets and Value Creation

Intangible Assets and Value Creation PDF Author: Juergen H. Daum
Publisher: John Wiley & Sons
ISBN: 0470859237
Category : Business & Economics
Languages : en
Pages : 444

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Book Description
With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.