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Author: Davender Jain
Publisher: Notion Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 195
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Book Description
This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.
Author: Davender Jain
Publisher: Notion Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 195
Get Book Here
Book Description
This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.
Author: Marilyn Fernandez
Publisher: Oxford University Press
ISBN: 0199091714
Category : Political Science
Languages : en
Pages : 283
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Book Description
Does the burgeoning Indian Information Technology (IT) sector represent a deviation from the historical arc of caste inequality or has it become yet another site of discrimination? Those who claim that the sector is caste-free believe that IT is an equal opportunity employer, and that the small Dalit footprint is due to the want of merit. But they fail to consider how caste inequality sneaks in by being layered on socially constructed ‘pure merit’, which favours upper castes and other privileged segments, but handicaps Dalits and other disadvantaged groups. In this book, Fernandez describes how the practice of pure and holistic merit are deeply embedded in the social, cultural, and economic privileges of the dominant castes and classes, and how caste filtering has led to the reproduction of caste hierarchies and consequently the small Dalit footprint in Indian IT.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522592830
Category : Business & Economics
Languages : en
Pages : 998
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Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: K. Scott Swan
Publisher: Emerald Group Publishing
ISBN: 1781900175
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Author: Tapan Kumar Panda
Publisher: Excel Books India
ISBN: 9788174463913
Category : Brand name products
Languages : en
Pages : 468
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Book Description
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Author: Surya Pratap Mehrotra
Publisher: Penguin UK
ISBN: 935214192X
Category : Literary Collections
Languages : en
Pages : 341
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Book Description
The Fourth IIT traces the historical evolution of the Indian Institute of Technology Kanpur (IITK), established fourth in the chronological ladder of IITs after the institutes at Kharagpur, Bombay and Madras. The early beginnings of IITK are explored, with the appointment of Dr P.K. Kelkar as its founder-director, its humble commencement in the temporary premises of Harcourt Butler Technological Institute (HBTI) and the initiation of a traditional BTech programme. We see how rapid transformations enabled the institute to introduce and nurture a new academic culture in the country, illustrated by the paradigm shift in higher technical education and the freshness of a new spirit in higher education in general—the spirit of IITK. An inventive approach to faculty appointments, student admissions and the development of a novel academic structure are some of the deeply appreciated attributes that IITK has epitomized—and striven for. The book also captures IITK in the present times, in its pursuit of continually improving the material life of its students, staff members and the faculty, and the veritably important role played by the alumni, and also sheds light on the ‘new vision’ of the institute. Expertly and lovingly written by IITK insiders and long-timers, The Fourth IIT is ideal for past and present students and educators, and for anyone interested in an in-depth analysis of one of the most beloved and respected academic institutions in the country.
Author: Ajantha Subramanian
Publisher: Harvard University Press
ISBN: 0674987888
Category : Social Science
Languages : en
Pages : 385
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Book Description
How the language of “merit” makes caste privilege invisible in contemporary India. Just as Americans least disadvantaged by racism are most likely to endorse their country as post‐racial, Indians who have benefited from their upper-caste affiliation rush to declare their country post‐caste. In The Caste of Merit, Ajantha Subramanian challenges this comfortable assumption by illuminating the controversial relationships among technical education, caste formation, and economic stratification in modern India. Through in-depth study of the elite Indian Institutes of Technology (IITs)—widely seen as symbols of national promise—she reveals the continued workings of upper-caste privilege within the most modern institutions. Caste has not disappeared in India but instead acquired a disturbing invisibility—at least when it comes to the privileged. Only the lower castes invoke their affiliation in the political arena, to claim resources from the state. The upper castes discard such claims as backward, embarrassing, and unfair to those who have earned their position through hard work and talent. Focusing on a long history of debates surrounding access to engineering education, Subramanian argues that such defenses of merit are themselves expressions of caste privilege. The case of the IITs shows how this ideal of meritocracy serves the reproduction of inequality, ensuring that social stratification remains endemic to contemporary democracies.
Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1610580680
Category : Design
Languages : en
Pages : 209
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Book Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Author:
Publisher: Pearson Education India
ISBN: 9788131759776
Category :
Languages : en
Pages : 680
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Book Description
Author: Ajantha Subramanian
Publisher: Harvard University Press
ISBN: 067424348X
Category : Social Science
Languages : en
Pages : 385
Get Book Here
Book Description
How the language of “merit” makes caste privilege invisible in contemporary India. Just as Americans least disadvantaged by racism are most likely to endorse their country as post‐racial, Indians who have benefited from their upper-caste affiliation rush to declare their country post‐caste. In The Caste of Merit, Ajantha Subramanian challenges this comfortable assumption by illuminating the controversial relationships among technical education, caste formation, and economic stratification in modern India. Through in-depth study of the elite Indian Institutes of Technology (IITs)—widely seen as symbols of national promise—she reveals the continued workings of upper-caste privilege within the most modern institutions. Caste has not disappeared in India but instead acquired a disturbing invisibility—at least when it comes to the privileged. Only the lower castes invoke their affiliation in the political arena, to claim resources from the state. The upper castes discard such claims as backward, embarrassing, and unfair to those who have earned their position through hard work and talent. Focusing on a long history of debates surrounding access to engineering education, Subramanian argues that such defenses of merit are themselves expressions of caste privilege. The case of the IITs shows how this ideal of meritocracy serves the reproduction of inequality, ensuring that social stratification remains endemic to contemporary democracies.
