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Author: Chris Mitchell
Publisher: Melbourne Univ. Publishing
ISBN: 0522870716
Category : Biography & Autobiography
Languages : en
Pages : 224
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Book Description
As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job.
Author: Chris Mitchell
Publisher: Melbourne Univ. Publishing
ISBN: 0522870716
Category : Biography & Autobiography
Languages : en
Pages : 224
Get Book Here
Book Description
As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job.
Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Author: Nikki Usher
Publisher: University of Michigan Press
ISBN: 0472900226
Category : Social Science
Languages : en
Pages : 295
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Book Description
Making News at The New York Times is the first in-depth portrait of the nation’s, if not the world's, premier newspaper in the digital age. It presents a lively chronicle of months spent in the newsroom observing daily conversations, meetings, and journalists at work. We see Page One meetings, articles developed for online and print from start to finish, the creation of ambitious multimedia projects, and the ethical dilemmas posed by social media in the newsroom. Here, the reality of creating news in a 24/7 instant information environment clashes with the storied history of print journalism, and the tensions present a dramatic portrait of news in the online world. This news ethnography brings to bear the overarching value clashes at play in a digital news world. The book argues that emergent news values are reordering the fundamental processes of news production. Immediacy, interactivity, and participation now play a role unlike any time before, creating clashes between old and new. These values emerge from the social practices, pressures, and norms at play inside the newsroom as journalists attempt to negotiate the new demands of their work. Immediacy forces journalists to work in a constant deadline environment, an ASAP world, but one where the vaunted traditions of yesterday's news still appear in the next day's print paper. Interactivity, inspired by the new user-computer directed capacities online and the immersive Web environment, brings new kinds of specialists into the newsroom, but exacts new demands upon the already taxed workflow of traditional journalists. And at time where social media presents the opportunity for new kinds of engagement between the audience and media, business executives hope for branding opportunities while journalists fail to truly interact with their readers.
Author: Kathy Lynn Emerson
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 120
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Book Description
Traces the life and achievements of the reporter/reformer who pursued a career in journalism at a time when such a career was not proper for a woman.
Author: Anthony M Nadler
Publisher: University of Illinois Press
ISBN: 025209834X
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
The professional judgment of gatekeepers defined the American news agenda for decades. Making the News Popular examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production--and unleashed both crisis and opportunity on journalistic institutions. Anthony Nadler charts a paradigm shift, from market research's reach into the editorial suite in the 1970s through contemporary experiments in collaborative filtering and social news sites like Reddit and Digg. As Nadler shows, the transition was and is a rocky one. It also goes back much further than many experts suppose. Idealized visions of demand-driven news face obstacles with each iteration. Furthermore, the post-professional philosophy fails to recognize how organizations mobilize interest in news and public life. Nadler argues that this civic function of news organizations has been neglected in debates on the future of journalism. Only with a critical grasp of news outlets' role in stirring broad interest in democratic life, he says, might journalism's digital crisis push us toward building a more robust and democratic news media. Wide-ranging and original, Making the News Popular offers a critical examination of an important, and still evolving, media phenomenon.
Author: John Maxwell
Publisher: Canoe Press
ISBN: 9789768125644
Category : Nature
Languages : en
Pages : 196
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Book Description
A must-read for community activists who've ever wondered how to get their stories in the media. How to Make Our Own News will also be a useful resource for journalists who cover environmental issues. The author is a veteran journalist who also has long been directly engaged in work on behalf of the environment, and he has written a cogent "how to" on reaching audiences, developing story ideas, conducting successful interviews and writing stories that will be accepted by news editors. The work includes appendixes that summarise Agenda 21, the principles of sustainable development that resulted from the 1992 Earth Summit in Rio de Janeiro.
Author: Mary Hutchison
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 40
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Book Description
Author: Colin MacFarlane
Publisher: Routledge
ISBN: 0415695112
Category : Education
Languages : en
Pages : 194
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Book Description
Exercises, games and scenarios to encourage 9-15 year olds to seek out further knowledge in areas such as news, journalism, social issues, IT, data assessment, and 'intelligent observation'. Includes suggestions on assisting with editing, creating class or school newspapers or news websites and the employment of journalistic techniques to enhance study topics.
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119164036
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: Don Rauf
Publisher: Enslow Publishing, LLC
ISBN: 0766083713
Category : Juvenile Nonfiction
Languages : en
Pages : 160
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Book Description
This important volume examines historys darker side: the massacres, terrorist attacks, ethnic cleansing, and subjugation of races that have taken place throughout the history of humankind. Through examination of acts of brutality such as the Crusades, the Holocaust, the Hutu massacre of the Tutsis in Rwanda, recent terrorist attacks committed by al-Qaeda and ISIS, and many others, readers will be forced to confront the violence that continues to plague the human race. Sidebars, a glossary, and books and websites in the further reading section are also included.
