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Author: David E. Nelson (M.D.)
Publisher:
ISBN: 019538153X
Category : Health & Fitness
Languages : en
Pages : 340
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Book Description
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.
Author: David E. Nelson (M.D.)
Publisher:
ISBN: 019538153X
Category : Health & Fitness
Languages : en
Pages : 340
Get Book Here
Book Description
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.
Author: Scott E. Page
Publisher: Basic Books
ISBN: 0465094635
Category : Computers
Languages : en
Pages : 585
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Book Description
Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja. From the stock market to genomics laboratories, census figures to marketing email blasts, we are awash with data. But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models—from linear regression to random walks and far beyond—that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.
Author:
Publisher: DIANE Publishing
ISBN: 0788100807
Category : Communication in medicine
Languages : en
Pages : 144
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Book Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Author: Nancy Duarte
Publisher: IdeaPress Publishing
ISBN: 9781940858982
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Readers will learn to understand the story behind the data and how to influence the people with a DataStory.
Author: Andrie de Vries
Publisher: John Wiley & Sons
ISBN: 1119055830
Category : Computers
Languages : en
Pages : 435
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Book Description
Mastering R has never been easier Picking up R can be tough, even for seasoned statisticians and data analysts. R For Dummies, 2nd Edition provides a quick and painless way to master all the R you'll ever need. Requiring no prior programming experience and packed with tons of practical examples, step-by-step exercises, and sample code, this friendly and accessible guide shows you how to know your way around lists, data frames, and other R data structures, while learning to interact with other programs, such as Microsoft Excel. You'll learn how to reshape and manipulate data, merge data sets, split and combine data, perform calculations on vectors and arrays, and so much more. R is an open source statistical environment and programming language that has become very popular in varied fields for the management and analysis of data. R provides a wide array of statistical and graphical techniques, and has become the standard among statisticians for software development and data analysis. R For Dummies, 2nd Edition takes the intimidation out of working with R and arms you with the knowledge and know-how to master the programming language of choice among statisticians and data analysts worldwide. Covers downloading, installing, and configuring R Includes tips for getting data in and out of R Offers advice on fitting regression models and ANOVA Provides helpful hints for working with graphics R For Dummies, 2nd Edition is an ideal introduction to R for complete beginners, as well as an excellent technical reference for experienced R programmers.
Author: Erica Bell
Publisher: Oxford University Press
ISBN: 0199549338
Category : Education
Languages : en
Pages : 241
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Book Description
This A-Z book aims to equip the reader with the practical knowledge, skills, and attitudes needed to deliver powerful research evidence for health policy-makers, in the government, not-for-profit, and private sectors. It focuses on describing the genre of policy-relevant research in a heuristic, practice-based way.
Author: Hicks
Publisher: Jones & Bartlett Publishers
ISBN: 1284077756
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.
Author: David Lee Carlson
Publisher: Taylor & Francis
ISBN: 100086765X
Category : Psychology
Languages : en
Pages : 217
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Book Description
Writing and the Articulation of Postqualitative Research is a collection of experimental essays on the implications of articulating or performing qualitative research from postqualitative philosophies. Although writing has been an integral part of qualitative research, for better or worse, throughout the history of the field, the recent emergence of postqualitative inquiry necessitates a reconsideration of writing. This collection of international authors explores the process and practice of writing in qualitative research from an onto-epistemological perspective, engaging with temporal, spatial, relational, social-cultural, and affective concepts and dilemmas such as philosophical alignment, advocacy in research, and the privileging of written academic language for research dissemination. The exploration of these questions can help qualitative researchers in the social sciences and humanities consider how modalities and processes of writing can alter, shift, and challenge the ways in which they articulate their research. Thus, rather than writing being a conveyor of the events happening during data collection, or used to analyze data or display results, the authors in this book consider writing as a primary agent in the research process. This book has been designed for scholars in the social sciences and humanities who want to rethink how they use writing in their research endeavors and especially ones who are considering engaging with postqualitative research.
