Author: Carolin Plewa
Publisher: Springer
ISBN: 9811004641
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Author: M.J. Rose
Publisher: Evil Eye Concepts, Incorporated
ISBN: 1940887895
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.
Author: Elliott Bryan
Publisher: IdeaPress Publishing
ISBN: 9781940858784
Category : Business & Economics
Languages : en
Pages :
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Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author: Carolyn Tate
Publisher: John Wiley & Sons
ISBN: 0730309649
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Author: Jonathan Cahill
Publisher: Taylor & Francis
ISBN: 1351712829
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Establishing a difference is the lynchpin of marketing. It can be achievedin many ways, often not overtly competitive. The results are often both magical and powerful, such as changing the price of a little regarded fish from £0.05 a kilo to £1.00 at little expense. But, as with many other areas which have great value, this potency has resulted in marketing sometimes being shrouded in complexity. This book hopes to cut through these complexities and emphasise the pivotal nature of differentiation, based on the many cases histories cited and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman.
Author: Jonathan Gabay
Publisher: Teach Yourself
ISBN: 1444129538
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: J. Jonathan Gabay
Publisher: Hodder Education
ISBN: 9780340859469
Category : Marketing
Languages : en
Pages : 243
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Book Description
Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.
Author: Cesar V. Teague
Publisher: Xlibris Corporation
ISBN: 1465334785
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
Plan B: 5 Differences That Make a Difference in Your Home Business You cant ask for what you want unless you know what it is. A lot of people dont know what they want, or they want much less than they deserve. First you have to figure out what you want. Second, you have to decide that you deserve it. Third, you have to believe you can get it. And, fourth, you have to have the guts to ask for it. Barbara de Angelis Having a Plan B to protect yourself, while providing more overall security in your life, is critical in times of change and uncertainty. The objective of this chapter is to explore a shift in thinking and action, moving away from being stuck in a full-time job and a part-time life to having a full-time life and a part-time jobliving life on your own terms. Having a Plan B fundamentally means having your own home-based business to generate cash flow. In the e-book titled Plan B, I share with you what has worked for me, putting the lessons learned along my journey of trial and error into a clear format that you can use to create your own Plan B. Each chapter targets a particular area in which positive changes must be made: 1. The Differences That Make a Difference helps you to identify the key risk and reward activities responsible for creating multiple, exponential resultsnot just incremental gains. 2. Success vs. Struggle explores your mind-set and examines what subconscious thought patterns may have created obstacles for you in achieving your goals. 3. Focus and Flow moves you through a succession of concepts, each one building on the previous one to create a stronger foundation. 4. Aligning Opportunities and Goals takes these two elements, which are often considered separately, and integrates them to help you achieve better results. 5. Action Steps for Geometric Gains provides hands-on exercises to propel you toward your goal and dreams. It examines your daily method of operation, income-producing activities, and sales and marketing plan. The benefits of a home-based business are undeniable for those who choose this course. They include flexible working hours, no commuting hassles, more personal or family time, and the likelihood of financial freedom, which all fulfill living life with passion. However, for those caught up in working-hard routines and not manifesting their truly desired results, the entrepreneurial dream of self-actualization can quickly vanish. In the face of these challenges, its easy to retreat into your comfort zone while grabbing hold of excuses such as the economy is bad or maybe next month or next year. But remember that though you could retreat into your comfort zone because it feels more secure and familiar, doing so is ultimately unfulfilling and stressful (and sometimes boring). Hard work is not the only important ingredient to creating your success. Whether in your career or in your own business, knowing and applying the Plan B strategies will enable you to realize better lifelong resultsif you give yourself permission to do so. Ive worked with many entrepreneurs and have faced the challenges of self-employment myself. As Ive watched people struggle, a number of key questions came up over and over: Why do they work such long hours every day, every week, without gaining results? Why do they repeatedly attend workshops without achieving their true goals? Why do they get fired up applying what they have learned only to attain the same unsatisfactory results? The answers to these mysteries lie in the mind. Your mind is the most powerful tool at your disposal. Some call it your blueprint. Subconscious thought patterns and beliefs can sabotage your best conscious efforts toward success. Its what happens on the inside that determines what happens on the outside, and grasping this truth is key to unlocking your potential, both personally and professionally. Success at entrepreneurship, or at any other challenge, require
Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Marty Neumeier
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
