Make Over Your Marketing, 12 Months of Marketing for Salon and Spa PDF Download
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Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781456593384
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to changing the way that you understand "marketing" and to learn how to make your marketing work to build your client base, sell more retail, generate referrals organically, have more fun, and to build a bigger role for the salon and spa in the lives of clients. Each chapter provides the knowledge and tools to make over a specific aspect of salon and spa marketing. And each chapter is packed with page after page of unique ideas to help create compelling promotions, events and overall marketing in the salon and spa throughout the year. While it is written specifically with the salon or spa in mind, it can be utilized equally well by any personal care or service-oriented professional or business. This book will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781456593384
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to changing the way that you understand "marketing" and to learn how to make your marketing work to build your client base, sell more retail, generate referrals organically, have more fun, and to build a bigger role for the salon and spa in the lives of clients. Each chapter provides the knowledge and tools to make over a specific aspect of salon and spa marketing. And each chapter is packed with page after page of unique ideas to help create compelling promotions, events and overall marketing in the salon and spa throughout the year. While it is written specifically with the salon or spa in mind, it can be utilized equally well by any personal care or service-oriented professional or business. This book will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.
Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781451515954
Category : Beauty culture
Languages : en
Pages : 0
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Book Description
With the economic downturn of the past several years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair and skin care products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. * How can new stylists and estheticians carve out clientele as they launch their career? * What can industry professionals at any stage of their career do to create a new normal that transcends economic factors? * What should they be doing to take control of their business, growth of their client base, retail sales and income? With so few books available specifically written for this industry, 12 Months of Marketing for Salon and Spa is especially relevant to the owner, manager or individual professionals within the industry whether they want to revitalize their business or are just launching their career. The health and future of salon and spa professionals depends upon reinstating their role as experts, creating a bigger role for themselves in the lives of their clients, and a more present, influential role for their business within their communities. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781466388208
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
2012 Salon and Spa Marketing Calendar with ideas for marketing, promotion, social media marketing, events and more. This calendar will help you design and keep your marketing initiatives on track, all year long. You'll build marketing momentum by tapping into the inspiration and ideas in this calendar to help you attract, engage and retain clients, sell more retail, get more referrals and become more profitable. Visually, the calendar provides reminders and triggers for each month, so that e-mail marketing, blogging and social media marketing become part of your regular routine in a natural, easy-to-manage way. Build a bigger role for your business in the lives of your clients!
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781518724190
Category :
Languages : en
Pages : 26
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Book Description
Clients Rule: 2016 Marketing Calendar for Salon and Spa is the latest marketing calendar for beauty industry professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty professionals including salon owners, hairdressers, salon suites and salon franchise businesses, stylists, estheticians, nail technicians, massage therapists, skin care and make up professionals. The 2016 salon marketing calendar for beauty industry professionals and business owners includes marketing strategies and tactics that work today, including tactics that will ensure people find your salon online and increase engagement on social networks. Each month includes a mini-theme that speaks to the type of mindset you need to grow a salon business, attract new clients, increase sales of professional salon products, earn client referrals and more. Find out how to use your salon's website, email, events and promotions to engage followers in the salon, on social networks and get more web traffic so that you can book more business using the 2016 salon marketing calendar: Clients Rule!
Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532832475
Category :
Languages : en
Pages : 46
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Book Description
Can you really grow a salon with a $100 marketing budget?In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781500182397
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
15 Month Marketing Calendar for Independent Beauty Pros - October 2014 through December 2015 by Elizabeth Kraus Hundreds of no and low-cost marketing ideas written just for independent beauty professionals (hairdressers, estheticians, technicians, booth renters, salon suite and other types of independent salon owners). The 2014-2015 Marketing Calendar for Independent Beauty Professionals is a great marketing resource for those who want to attract, engage, motivate and retain more clients in 2015! The tactics that I lay out in marketing calendars for small business, salon and spa, independent beauty professionals,and other niche industries are the same tactics that I have successfully used to increase website traffic by as much as 250% year over year, reduce the time it takes to attract qualified leads and produce book of business increases of over 60%. Get a sneak peek at what you will find in each month's layout by cutting and pasting this into your browser: 12monthsofmarketing.net/images/2015SAJan.png
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781494435226
Category :
Languages : en
Pages : 28
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Book Description
With hundreds of no-to-low cost marketing ideas written just for salon and spa owners, stylists, estheticians, technicians and other independent beauty pros, the 2014 Marketing Calendar for Salon and Spa is a great marketing resource for any small business or independent beauty pro who wants to ATTRACT, ENGAGE, MOTIVATE and RETAIN more clients in 2014! The new salon marketing ideas in the 2014 Salon and Spa Marketing Calendar start with real marketing statistics and consumer behaviors and then translate those numbers into relevant, applicable business, marketing and promotion ideas that can be implemented by independent stylists as well as small or chain salons and spas.
Author:
Publisher: Brandel, Inc
ISBN: 1878478826
Category :
Languages : en
Pages : 450
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Book Description
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Health & Fitness
Languages : en
Pages : 214
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Book Description
If you could drastically increase the value of each customer’s visit to your Spa, Salon or Health Club by 60% or more...(Yes, certainly more!), how would that impact your business's profitability? To be brutally honest, sadly, most spas, salons or health clubs LOSE that amount every time a customer walks out of their door! Salon Marketing has changed considerably over the last few years and so businesses need to embrace these changes to improve the way they sell to their clients without being 'in fear' of doing so. Besides the regular services & facilities offered, retail sales is now viewed as a significant source of additional revenue for salons and spas; and when successfully done, the profit from retail sales can even pay for the rent of your premises and part of the consumables. This book: "Spa, Salon & Health Club Selling Skills" is therefore is a must have for anyone in the spa/ beauty salon/ health club & similar businesses on how to take the business further by Selling: 1. Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2. Your Services. 3. Retailing your Products. 4. Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & their managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Health & Fitness
Languages : en
Pages : 214
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Book Description
This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to increase Sales, Revenues and Profits and take the business further by: 1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2.Selling Your Services. 3.Retailing your Products- Up-Sell & Cross-Sell 4.Retaining Customers for Life 5.Standing out from your Competition 6.Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”
