Author: Jon Moon
Publisher: Pearson UK
ISBN: 0273741861
Category : Education
Languages : en
Pages : 297
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Book Description
Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn’t have to be like this. We could all produce amazingly clear work that has incredible impact – if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides. “I love Jon’s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good.” Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”, top media coach and economics columnist with the Irish Sunday Independent "Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents." Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. "This is a vital topic that has been sorely neglected. Jon’s book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. "I’ve seen Jon’s talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.
Author: Sandra Murphy
Publisher: Teachers College Press
ISBN: 0807778605
Category : Education
Languages : en
Pages : 161
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Book Description
Through ideas and practices straight from the classrooms of outstanding teachers, this lively resource illustrates writing that makes an impact on a reader, a writer, or a cause—writing that everyone wants to read. The book is rich with student work that shows how writing can make things happen in the world. The authors provide ready-to-use lessons that include a full range of writing, including poetry, narrative, petitions, proposals, emails, self-reflections, long-term projects, and critical analyses. “Young people yearn to have an impact on the world but often lack the tools to make change. This book demonstrates how shifting the focus and purposes for writing can turn students' frustration with the status quo into action. There’s no time to waste. The need for change—both in school and in society—is urgent.” —Carol Jago, past president, National Council of Teachers of English and associate director, California Reading and Literature Project at UCLA “In true National Writing Project style, Sandy Murphy and Mary Ann Smith take us inside the classrooms of remarkable teachers to see how they create contexts for young writers to pursue writing they care about for purposes that matter. Readers will find lots to take back to their own settings to engage this remarkable generation of young people in our classrooms.” —Elyse Eidman-Aadahl, Executive Director, National Writing Project
Author: Sandra Murphy
Publisher: Teachers College Press
ISBN: 0807763969
Category : Education
Languages : en
Pages : 161
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Book Description
"Featuring practices straight from the classrooms of outstanding teachers, this lively resource shows how writing can make an impact in the world. The text is rich with examples of student work, as well as ready-to-use lessons that include a full range of writing-poetry, narrative, petitions, proposals, emails, self-reflections, long-term projects, and critical analyses"--
Author: Fiona Talbot
Publisher: Kogan Page Publishers
ISBN: 0749458488
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.
Author: John Lees
Publisher: McGraw-Hill Education (UK)
ISBN: 1526847507
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Get Ahead in Your New Job: How to make an impact in the first 100 days is a must-have practical guide to help you establish yourself quickly and effectively in a new role, whatever your level in an organisation. In the first 100 days of a new job you have a unique opportunity to shape your work reputation and re-position your career. Your ability to read performance expectations, management culture and how quickly you need to climb the learning curve makes a difference to your career future. Drawing on his work as one of the UK’s best-known career strategists, John Lees shows you how to hit the ground running and avoid classic mistakes. • Negotiate your new role like a pro, gaining clarity about job content and employer expectations. • Identify the key mistakes new starters make in reputation management and performance. • Understand how your initial impact shapes your long-term career prospects. • Learn how to manage key relationships with decision makers. • Anticipate career traps and learn how to avoid or manage them. • Learn how to ‘map’ your new organisation to identify key resources, trends and people. • Develop strategies for building on your first 100 days as part of your long-term career planning. By the end of this book, you will be better equipped to make an impact in your new job, build key relationships and add significantly to your CV.
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 1118704967
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: Sander Flaum
Publisher: Simon and Schuster
ISBN: 162153572X
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
An exclusive guide to besting the competition and rising to the top in your career. Many people spend years working themselves into the ground, only to be passed over for the promotions, recognition, and pay raises they deserve. Today, there is a new set of unwritten rules for getting ahead, and they are all about making an impact. In Boost Your Career, Sander and Mechele Flaum expose what many people have taken years to learn: Success depends on the "impact dynamic." Defined as projects that make a resounding difference in an organization, with the added benefit of impressing key stakeholders, the impact dynamic is what separates over-deliverers from average workers. Drawing on their many years in business in a variety of high-level roles, the Flaums teach readers exactly what they need to know in today's job market: how to identify opportunities and successfully lead projects that will propel their careers. Packed with real and exclusive stories from seasoned professionals, newbies in big roles, and entrepreneurs in a variety of industries, this book shares the hidden hurdles, aha! moments, and tips for getting ahead in a competitive environment. Whether you've been at the same company for twenty years, you're starting a new job tomorrow, or you own your own business, Boost Your Career will make a resounding difference in how you view your professional role and frame your accomplishments.
Author: Digby Scott
Publisher: Lulu.com
ISBN: 0473470969
Category : Career development
Languages : en
Pages : 162
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Book Description
Change Makers make the future. Be one of them. Are you asking any of these questions? How can I change how stuff gets done around here? How can I make a difference? How can I stay true to myself amidst the chaos? How can I learn to say no? How do I get traction and make my mark? If so, then this book is for you. Making change happen can be a difficult, lonely job. It can feel like being in a maze, wading through treacle. If you're trying to drive change in your organisation, and you feel like a lone voice, Change Makers is for you. This book will help you to: Sharpen your focus. Amplify your voice. Play it a little less safe. Build your tribe. Get the traction on your change agenda that you've been looking for. We get to choose our futures. Do we shrink back and play it safe, or do we learn how to adapt, lean into discomfort and rise above, paving the way for others to do the same? This book's about the second choice. Your call.
Author: Kate Woodford
Publisher:
ISBN: 9780521824231
Category : Foreign Language Study
Languages : en
Pages : 1550
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Book Description
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
