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Author: Harold E. Griffin
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 294
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Book Description
Author: Harold E. Griffin
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 294
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Book Description
Author: Richard Coopey
Publisher: OUP Oxford
ISBN: 0191522686
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogues held by agents, ordinary people in families, neighbourhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on creditworthiness. In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They show how British general mail order industry firms such as Kay and Co., Empire Stores, Littlewoods, and Grattan grew from a range of businesses as diverse as watch sales or football pools. A range of business innovations and strategies were developed throughout the twentieth century, including technological development and labour process rationalisation. Indeed, the sector was in the vanguard of many aspects of change from supply chain logistics to computerization. The social and gender profile of the home shopper also changed markedly as the industry developed. These changes are charted, from the male-dominated origins of the industry to the growing influence of women both within the firm and, more importantly, as the centre of the mail order market. The book also draws parallels and contrasts with the much more widely studied mail order industry of the United States. The final section of the book examines the rise of internet shopping and the new challenges and opportunities it provided for the mail order industry. Here the story is one of continuity and fracture as the established mail order companies struggle to adjust to a business environment which they had partly created, but which also rested on a new range of core competencies and technological and demographic change.
Author: Richard Coopey
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 0
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Book Description
Author: Jon Stobart
Publisher: Routledge
ISBN: 1317199502
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives. By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Author: Jeanne Dancette
Publisher: PUM
ISBN: 2760617769
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Author: Robert Elkington Wood
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 28
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Book Description
Author: Lydia Langer
Publisher: Routledge
ISBN: 1317007778
Category : History
Languages : en
Pages : 269
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Book Description
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Author: Stewart Howe
Publisher: Routledge
ISBN: 1134517270
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
A timely study of the difference retail structures across Europe, this book offers an insightful overview of the internationalization of retailing and asks important questions about the effectiveness of different retailing sectors.
Author: John A. Dawson
Publisher: Routledge
ISBN: 1317647297
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Author: Penelope Francks
Publisher: Springer
ISBN: 0230367348
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.
