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Author: Jeff Li
Publisher: Links International
ISBN: 9789881807809
Category : Brand name products
Languages : en
Pages : 0
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Book Description
From logo design, to its applications in exhibition, advertisement, brochure, stationery, website, gifts, and other collateral designs, designers can help their clients to build the brand image through anything. This book will show you how the products, shops, and companies develop distinct image and attract people's attention under designers' hands.
Author: Jeff Li
Publisher: Links International
ISBN: 9789881807809
Category : Brand name products
Languages : en
Pages : 0
Get Book Here
Book Description
From logo design, to its applications in exhibition, advertisement, brochure, stationery, website, gifts, and other collateral designs, designers can help their clients to build the brand image through anything. This book will show you how the products, shops, and companies develop distinct image and attract people's attention under designers' hands.
Author: Cat Adams
Publisher: Tor Paranormal Romance
ISBN: 1429954124
Category : Fiction
Languages : en
Pages : 386
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Book Description
They were destined to save the world from an ancient evil. Talos is a magic wielder, born into the mage guild of firecrafters. As an agent of the Overworld Police, he has come from a secret land to protect Earth from magicians intent on enslaving humanity. Mila has always had the gift of healing. But this very modern woman never realized that her skill was born of an ancient magic that only firecraft can fully unlock. Together, Tal and Mila discover that the source of their powers is in unity. Love's shining light might burn them alive protecting the magic of the world, but if the Tree of Life dies, and all the magic in the world is extinguished ... will it matter? Magic's Design is an "intricately detailed and densely complex fantasy romance" (Booklist) from USA Today bestselling author Cat Adams. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Stephen Brown
Publisher: Great Brand Stories S.
ISBN: 9781904879305
Category : Advertising
Languages : en
Pages : 0
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Book Description
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.
Author: Timeka N. Tounsel
Publisher:
ISBN: 9781978829916
Category : Social Science
Languages : en
Pages : 174
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Book Description
Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines how corporate brands and media companies appropriated Black women's empowerment as a business enterprise. Beginning with the emergence of Essence magazine and continuing into the 2010s, Timeka N. Tounsel considers the affordances and limitations of media visibility and corporate attention.
Author: Cat Adams
Publisher: Macmillan
ISBN: 9780765359636
Category : Fiction
Languages : en
Pages : 388
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Book Description
The "USA Today"-bestselling writing team of C.T. Adams and Cathy Clamp--writing under the pen name Cat Adams--returns with a new stand-alone novel of paranormal romance. Original.
Author: Devanathan Sudharshan
Publisher: Emerald Group Publishing
ISBN: 1839096020
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
Author: Saloomeh Tabari
Publisher: Springer Nature
ISBN: 3031635167
Category :
Languages : en
Pages : 227
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Book Description
Author: Rory Sutherland
Publisher: HarperCollins
ISBN: 0062388436
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author: Merry Baskin
Publisher: Kogan Page Publishers
ISBN: 9780749436780
Category : Advertising
Languages : en
Pages : 230
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Book Description
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Author: Jon Kolko
Publisher: Oxford University Press
ISBN: 0199780951
Category : Psychology
Languages : en
Pages : 206
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Book Description
Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.
