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Author: Sammye Johnson
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780844233567
Category : Periodicals
Languages : en
Pages : 0
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Book Description
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
Author: Sammye Johnson
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780844233567
Category : Periodicals
Languages : en
Pages : 0
Get Book Here
Book Description
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
Author: Angharad Lewis
Publisher: Laurence King Publishing
ISBN: 1786270994
Category : Design
Languages : en
Pages : 281
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Book Description
The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Author: David Stam
Publisher: Routledge
ISBN: 1317817133
Category : Social Science
Languages : en
Pages : 291
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Book Description
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Author: Mary Hogarth
Publisher: Routledge
ISBN: 1315464551
Category : Social Science
Languages : en
Pages : 308
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Book Description
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
Author: Simon Das
Publisher: Routledge
ISBN: 1000367738
Category : Biography & Autobiography
Languages : en
Pages : 182
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Book Description
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Author: Jason Whittaker
Publisher: Routledge
ISBN: 1135249296
Category : Language Arts & Disciplines
Languages : en
Pages : 206
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Book Description
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
Author: Robert Lee Brewer
Publisher: Penguin
ISBN: 0593188195
Category : Reference
Languages : en
Pages : 898
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Book Description
The Most Trusted Guide to Getting Published! Want to get published and paid for your writing? Let Writer's Market 2020 guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work published. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This edition also includes the ever-popular pay-rate chart and book publisher subject index! You also gain access to: • Lists of professional writing organizations • Sample query letters • How to land a six-figure book deal
Author: Thomas Lloyd Vranken
Publisher: Routledge
ISBN: 0429632681
Category : Literary Criticism
Languages : en
Pages : 166
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Book Description
As the nineteenth century came to an end, a number of voices within the British and American magazine industries pushed back against serialisation as the dominant publication mode, experimenting instead with less conventional magazine formats. This book explores these formats, focusing (in particular) on the ways in which the periodical press first published The Adventures of Huckleberry Finn, The Picture of Dorian Gray, and The Return of Sherlock Holmes. What led magazines to publish excerpts from a forthcoming book, or an entire novel in a single issue, or a discontinuous short-story series? How did these experimental modes affect the act of reading? Drawing on a range of archival and other primary sources, Literary Experiments in Magazine Publishing: Beyond Serialization addresses these and other questions.
Author: Thomas A. Williams
Publisher: Sentient Publications
ISBN: 9781591810032
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Author: Emily Harstone
Publisher:
ISBN: 9781942344056
Category :
Languages : en
Pages : 136
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Book Description
Submit, Publish, Repeat is the definitive guide to publishing your creative writing in literary journals. It helps writers of all levels navigate the often confusing world of literary journals.In this book, you'll learn how to find the right literary journals to submit to, maximize your chances of publication, and build momentum in your writing career.Publishing in literary journals is one of the best ways to find the attention of major publishers. Many, many books deals had their origins in publication by literary journals.A literary journal is a magazine that specializes in publishing works of literary merit. Some focus on a particular genre, like science fiction or crime writing, and others publish poetry, short stories, or flash fiction. Most are open to work of all kinds. Many are open to visual art, as well.If you want to publish poetry, short stories, creative nonfiction, or any type of creative writing in literary journals, this book is for you. It gives you an easy-to-follow formula for publishing your work.
