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Author: Wallace J. Gordon
Publisher:
ISBN: 9781434391940
Category : Biography & Autobiography
Languages : en
Pages : 504
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Book Description
Author: Wallace J. Gordon
Publisher:
ISBN: 9781434391940
Category : Biography & Autobiography
Languages : en
Pages : 504
Get Book Here
Book Description
Author: Wallace J. Gordon
Publisher: AuthorHouse
ISBN: 1467837660
Category : Biography & Autobiography
Languages : en
Pages : 504
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Book Description
Put yourself in my shoes: You’re an advertising copywriter in the days when advertising was if not king, at least somewhere close by in the royal court. You’ve got thirteen years of good work with good agencies behind you and the same wife you fell in love with twelve years ago. Plus three young sons with healthy appetites. To say nothing of a mortgage to match. So what’s the problem? Three problems: (1) I was fired several months ago; (2) I’m thirty-nine; (3) and the industry calls me “over-qualified.” That’s shorthand for “too old.” At 39! Ye gods-- Ah, but all isn’t lost. Eventually, due to luck, an accident of timing, and the intercession of various saints--plus the fact that I’m pretty good at what I do--I’ve just landed a fantastic new job. With one of the biggest agencies in the business. Writing ads for Coca-Cola, the best-known brand around. With good money, nice title, promising future, the works. Wonderful, right? Right. Except that all that good news was going to give birth to headaches the size of which I could only imagine...
Author: Wallace J. Gordon
Publisher: AuthorHouse
ISBN: 144908768X
Category : Biography & Autobiography
Languages : en
Pages : 492
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Book Description
All the best ads and commercials are written in high-powered advertising agencies in New York City, right? In fancy offices perched high on the gleaming towers of Manhattan, right? By mythical creatures just returning from three martini lunches, right? Wrong, wrong, wrong. And once more, just for good measure. Once upon a time I was fired. Again. I’d been writing ads for agencies in Chicago, Detroit, Minneapolis and New York. For almost twenty years. Then one day I found myself writing them in the sometimes sleepy, sometimes far from sleepy little city of Marion, Ohio. How I got there, what I did there, and all the rest of it makes a rather interesting story. At least to me. Although Gertrude Stein famously said, “There’s no there there,” don’t believe it for a minute. She sure wasn’t talking about Marion, Ohio. Read on, gentle reader, read on...
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 852
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Book Description
Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1348
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Book Description
Author: Jason Chambers
Publisher: University of Pennsylvania Press
ISBN: 0812203852
Category : History
Languages : en
Pages : 330
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Book Description
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author: New York (N.Y.). Board of Elections
Publisher:
ISBN:
Category : Voting registers
Languages : en
Pages : 726
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Book Description
Author: United States. Office of Education
Publisher:
ISBN:
Category : Federal aid to education
Languages : en
Pages : 420
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1184
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Book Description
Author: Esther May Eaton
Publisher:
ISBN:
Category : Languages, Modern
Languages : en
Pages : 40
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Book Description
