Madison Avenue Manslaughter PDF Download
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Author: Michael Farmer
Publisher: Lid Pub Incorporated
ISBN: 9780986079306
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer
Publisher: Lid Pub Incorporated
ISBN: 9780986079306
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Charles Davey
Publisher: Kogan Page Publishers
ISBN: 9780749443405
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
In the past decade property prices in the UK have risen by 138 per cent - far higher than in the USA. With no language problems, near-perfect weather and low property prices, Florida is an ideal location for a holiday or retirement home. Many people now have sufficient equity in their British homes not only to buy a home in Florida, but also to satisfy the investor criteria for immigration into the United States. By setting up a business or investing in a (possibly quite modest) business in the US, they can turn their dream into a reality. The Complete Guide to Buying Property In Florida is the ideal tool for those who want to take any of those steps. It deals with every aspect of buying or renting a home in Florida in a practical, straight-forward style. There are maps, useful addresses, Web sites, and information on a whole host of topics including: choosing a location, renting, purchasing, buying land, letting, selling, taxation and inheritance rules, and retiring, working and setting up a business. Comprehensive and readable, it will help any prospective buyer avoid the pitfalls and get everything right first time.
Author: Lorraine Eden
Publisher: University of Toronto Press
ISBN: 9780802007766
Category : Business & Economics
Languages : en
Pages : 788
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Book Description
Eden examines how transfer pricing has been handled in different disciplines, including international business, economics, accounting, law and public policy.
Author: Matt Malouf
Publisher: John Wiley & Sons
ISBN: 0730337456
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
Learn what not to do to grow your business The Stop Doing List gets you off the treadmill of unproductive, frenetic activity, and sets you on the path toward growth. Running a business has never been easy, but today's nonstop 24-7-365 world makes moving forward more difficult than ever before. Plenty of resources can show you how to make lists, create schedules and manage your time, but they all seem to expect your time to be 100 per cent devoted to work – not only is that no way to live, it's no way to grow. Instead, try doing less. This book shows you how to stop wasting energy on tasks that don't move you closer to your goals, so you can focus on the things that do. You'll identify your own Stop Doing list, and learn a systematic and practical way to eliminate, automate or delegate these tasks so they never end up on your To Do list again. You'll discover your personal path to business success, develop a winning mindset and forever change the way you run your company – and along the way, you'll gain the freedom, energy and time you need to take back your life. Author Matt Malouf has helped businesses around the globe – from $20M+ corporations to start-ups – achieve their growth objectives. Now, he shares his proven strategies with you: it's not about doing more; it's about doing what matters. Find your inner genius and use it to grow your business Switch your mindset to one of success Attract, train and retain the people you need Make lasting changes to the way you think about your business If it seems like the more you do, the less you achieve, it's time to stop and breathe. Get smarter about growth and start developing The Stop Doing List.
Author: Ian Samuels
Publisher: Harriman House Limited
ISBN: 0857194089
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Property Tycoon offers a complete and incredibly revealing guide to EVERY aspect of residential property investment: whether you're looking to just dip into buy-to-let or want to use property to build up a substantial and life-changing income. Covering buying, managing, maintaining, financing and selling UK property, this book is written by someone who has made a success of buy-to-let investment for more than 20 years and through two booms and busts. Written in plain English, and filled with real-life case studies, it reveals the secrets of: - the questions every successful property investor asks themselves before buying a property - how to secure capital for your investment properties - where to get tradesmen, agents, mentors and tenants you can rely on - what it takes to manage and maintain different kinds of property portfolio and how to take your portfolio to the next level when the time is right - when to buy and sell, and how to make sure you get your way in auctions and off-plan deals. With housing in ever-increasing demand, and UK values showing an average rise in value of 9% a year for the last 60 years, today represents a great opportunity for anyone interested in entering the buy-to-let world. Property Tycoon is the friendliest and most up-to-date guide available.
Author: Stephanie Mencimer
Publisher: Simon and Schuster
ISBN: 0743298608
Category : Political Science
Languages : en
Pages : 304
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Book Description
Thanks to constant political oratory against "frivolous lawsuits" and "jackpot justice," it is widely known that there's a legal crisis in this country. President Bush never misses an opportunity to call for laws that would bring more "common sense" to a legal system that, he claims, is out of control, wrecking the economy, driving doctors out of their practices, bankrupting small businesses, and costing American jobs. Journalists repeat the charges without examining them. As a result, the lawsuit issue has moved to the political front burner, and in the past three years, state after state has responded by limiting citizens' rights to sue. Just this year alone, the Republicanled Congress has passed restrictions on class action lawsuits and is steps away from enacting limits on medical malpractice lawsuits. But is there really a crisis? National data show that the number of civil suits is falling, not rising, and that the average damage award is also going down. Despite intense media hype to the contrary, the number of personal injury lawsuits filed every year has been tumbling for the past decade. Upon closer examination, the stories of ridiculous lawsuits usually turn out to be false or badly misleading. The crisis, in short, appears to be a phantom. So how do we explain the scary headlines? Who's behind the "tort reform movement," and what are the real goals? Blocking the Courthouse Door will show that the movement against so-called greedy trial lawyers and irresponsible plaintiffs is the result of a concerted and successful campaign by large corporations to get this issue on the table and thus limit their own vulnerability in the civil justice system. They have spent decades, and many millions of dollars, on focus groups and Madison Avenue public relations research. They have funded institutes, sponsored academic research, bankrolled politicians, set up phony "astroturf " grassroots organizations (with chamber of commerce return addresses), and fed copy to all-too-gullible journalists. For corporations, the self-interest involved is fairly plain. Tobacco companies, no longer able to dodge the bullet of liability for knowingly selling poisons, are making an end run around the civil justice system. If they can't win a class action suit, they'll make suing itself illegal. Insurance companies, drowning in red ink from mismanagement and bad investments in the bond market, hike insurance rates by huge sums and blame malpractice suits. The doctors in turn blame greedy lawyers -- and their own injured patients. And for Republicans, the campaign provides an extra bonus: defunding the Democratic Party. Limits on lawsuits cut into the income of some of the Democratic Party's most generous donors, the trial lawyers, who are often the only source of campaign cash for Democrats in many states. By exposing some of the dubious characters, corporate chicanery, skewed research, fudged numbers, and bogus journalism that have buttressed the calls for lawsuit reform,Stephanie Mencimer shows who's behind the movement to close the courthouse doors, and how they've successfully persuaded millions of Americans to give up their critical legal rights without fully understanding what they're losing -- often until it's too late.
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Bob Drury
Publisher: iUniverse
ISBN: 1462056652
Category : True Crime
Languages : en
Pages : 293
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Book Description
INCIDENT AT HOWARD BEACH A CASE FOR MURDER BY CHARLES J. HYNES and Bob Drury THE 25TH ANNIVERSARY EDITION The murder that shocked a city and nation and how our justice system works at its best. Late on the night of December 19, 1986, four black men were driving through the all-white community of Howard Beach, in the New York City borough of Queens, when their car broke down. By the early hours of the next morning, one of them lay dead on the Belt Parkway and one had been beaten nearly to death with a tree limb and a baseball bat by a dozen local teenagers. In the months to come, Howard Beach became a code all over the world for the worst in racial tensions. The story behind the Howard Beach incident, its investigation and the subsequent trial is a story of hatred, brutality and deceit; of media outcry, political shuffling and public manipulation; of a cast of characters ranging from petrified politicians to outraged black activists to the quiet citizens of an insular neighborhood. But it was up to one man to bring the case to trial and steer it to its fair conclusion: Special Prosecutor Charles J. Joe Hynes. Incident at Howard Beach is his storya riveting and candid expos of his fight to discern what really happened that night, his struggle to make a coherent case out of those events, and the battles and tactics he used during the trial a year later in state supreme court. From the on-site investigation through jury selection, behind-the-scenes deal-making, and trial deliberation, here is everything that led to the convictions of the ringleaders and helped to quiet a city in turmoil. Charles J. Hynes Charles J. Hynes, the District Attorney of Brooklyn, New York, has been in public service for more than forty years. He has been chief of the Brooklyn DA's Rackets Bureau, a Special State Prosecutor investigating Medicaid Fraud, a Special State Prosecutor for Criminal Justice who prosecuted the Howard Beach case and a New York City Fire Commissioner. He has been the Brooklyn District Attorney since 1990. Bob Drury Contributing Editor and Chief Military Correspondent of Men's Health, Bob Drury has been nominated for three National Magazine Awards and a Pulitzer Prize. He is also the author, co-author, or editor of nine nonfiction books. Re-reading Hyness excellent account of this awful racial crime with 25 years of perspective once again brings the blood to rapid boil. I covered that crime. I watched Hynes fight for justice as a special prosecutor in the courtroom. I interviewed him during the trial. I believe that had it not been for his tenacious prosecution in this vile murder New York City would today be a much uglier city. Reading his new Forward and Epilogue reminds me of just how far we have come in race relations in New York since Howard Beach. History will not forget that Hynes had a helluva lot to do with that desperately needed change. For that reason alone this compelling, page-turning book deserves this second look. Denis Hamill Columnist New York Daily News
Author: James Polchin
Publisher: Catapult
ISBN: 1640093877
Category : Social Science
Languages : en
Pages : 281
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Book Description
Edgar Award finalist, Best Fact Crime American Masters (PBS), “1 of 5 Essential Culture Reads” One of CrimeReads’ “Best True Crime Books of the Year” “A fast–paced, meticulously researched, thoroughly engaging (and often infuriating) look–see into the systematic criminalization of gay men and widespread condemnation of homosexuality post–World War I.” —Alexis Burling, San Francisco Chronicle Stories of murder have never been just about killers and victims. Instead, crime stories take the shape of their times and reflect cultural notions and prejudices. In this Edgar Award–finalist for Best Fact Crime, James Polchin recovers and recounts queer stories from the crime pages―often lurid and euphemistic―that reveal the hidden history of violence against gay men. But what was left unsaid in these crime pages provides insight into the figure of the queer man as both criminal and victim, offering readers tales of vice and violence that aligned gender and sexual deviance with tragic, gruesome endings. Victims were often reported as having made “indecent advances,” forcing the accused's hands in self–defense and reducing murder charges to manslaughter. As noted by Caleb Cain in The New Yorker review of Indecent Advances, “it’s impossible to understand gay life in twentieth–century America without reckoning with the dark stories. Gay men were unable to shake free of them until they figured out how to tell the stories themselves, in a new way.” Indecent Advances is the first book to fully investigate these stories of how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.
Author: Ken Auletta
Publisher: Penguin
ISBN: 0735220875
Category : Social Science
Languages : en
Pages : 384
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Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
