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Author: Carla Fowler
Publisher: Xlibris Corporation
ISBN: 1479717975
Category : Fiction
Languages : en
Pages : 64
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Book Description
The search for intimacy and love always comes with the risk of broken hearts and bitter partings. The pain that comes from ruined relationships can leave one jaded and cynical towards the prospect of romance. Madisons Avenue tells the tale of a young womans struggle to find the love and affection she craves in a world full of disappointment and betrayal. Madison Davis has become fed up by the drama and sorrows of failed relationships. Her frustrations have made her take up celibacy, until she meets a woman named Terry, whose sensual passion sweeps Madison off her feet. Her unexpected lover tenderly romances her and makes her feel pleasures she has never experienced before. But despite the intimate moments they share, deep in her heart, Madison knows that this is not the life for her. After they harshly part ways, Madison encounters Joseph, and falls for him. This time, their love is sincere, and their relationship blossoms, though unbeknownst to Madison, Joseph has secrets he keeps only to himself, and Terry has not given up on her just yet, and intends to continue pursuing her. This love triangle of unbridled emotions and desires sets the stage for a collision course of feelings and desires that will change Madisons life forever.
Author: Jason Chambers
Publisher: University of Pennsylvania Press
ISBN: 9780812220605
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Author: Michael Farmer
Publisher: Lid Pub Incorporated
ISBN: 9780986079306
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Lauren Layne
Publisher: Gallery Books
ISBN: 1501191632
Category : Fiction
Languages : en
Pages : 288
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Book Description
A USA TODAY bestseller! One of O, The Oprah Magazine’s “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 0230618340
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Lawrence R. Samuel
Publisher: University of Pennsylvania Press
ISBN: 0812204875
Category : History
Languages : en
Pages : 234
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Book Description
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Author: Jane Maas
Publisher: Macmillan
ISBN: 0312640234
Category : Biography & Autobiography
Languages : en
Pages : 241
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Book Description
Maas offers an inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this bittersweet memoir.
Author: Jesse McLean
Publisher: ECW Press
ISBN: 1554904455
Category : Performing Arts
Languages : en
Pages : 248
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Book Description
Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Author: Martin Mayer
Publisher: Little Brown
ISBN: 9780316551540
Category : Advertising
Languages : en
Pages : 298
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Book Description
An analysis of the health and prospects of the advertising industry today.
Author: Carla Fowler
Publisher: Xlibris Corporation
ISBN: 1479717975
Category : Fiction
Languages : en
Pages : 64
Get Book Here
Book Description
The search for intimacy and love always comes with the risk of broken hearts and bitter partings. The pain that comes from ruined relationships can leave one jaded and cynical towards the prospect of romance. Madisons Avenue tells the tale of a young womans struggle to find the love and affection she craves in a world full of disappointment and betrayal. Madison Davis has become fed up by the drama and sorrows of failed relationships. Her frustrations have made her take up celibacy, until she meets a woman named Terry, whose sensual passion sweeps Madison off her feet. Her unexpected lover tenderly romances her and makes her feel pleasures she has never experienced before. But despite the intimate moments they share, deep in her heart, Madison knows that this is not the life for her. After they harshly part ways, Madison encounters Joseph, and falls for him. This time, their love is sincere, and their relationship blossoms, though unbeknownst to Madison, Joseph has secrets he keeps only to himself, and Terry has not given up on her just yet, and intends to continue pursuing her. This love triangle of unbridled emotions and desires sets the stage for a collision course of feelings and desires that will change Madisons life forever.
Author: Alice Schweitzer
Publisher: Xlibris Corporation
ISBN: 1462832539
Category : Biography & Autobiography
Languages : en
Pages : 163
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Book Description
ANNOUNCING “MADISON AVENUE MAGIC PROMENADE,” A MEMOIR BY INFLUENTIAL BUSINESSWOMAN AND FASHION DESIGNER ALICE SCHWEITZER *** The glamour of haute couture, the thrill of international travel and the remarkable achievements of an unflappable businesswoman and humanitarian come to life in “Madison Avenue Magic Promenade,” a memoir by award-winning fashion designer Alice Schweitzer. Now age 87, the French–born Ms. Schweitzer spent years chronicling a life spent in Europe, Africa and America. A gifted fashion designer with a head for business, Ms. Schweitzer tells how she became the first woman to open a clothing boutique on New York City’s Madison Avenue. She also instituted the Madison Avenue Promenade, an annual outdoor public fashion show that helped seal the fate of Madison Avenue as New York’s premiere fashion center. New York’s Mayor Lindsay honored Ms. Schweitzer for her contributions to the city, and the French Embassy Commerce Department gave her a medal for her role in bringing haute couture to America. Fashion designers Vittorio Missoni and Valentino, as well as hair designer Vidal Sassoon were among her friends and professional admirers. Facing countless personal and societal obstacles, Ms. Schweitzer triumphed as an influential fashion designer and independent businesswoman. She ran boutiques in Manhattan and Beverly Hills from the 1950s through the 1970s, and regularly received attention from celebrities and the press. At the same time, she pursued her humanitarian ideals and used her influence to actively campaign against hunger in Africa. “Madison Avenue Magic Promenade” is a touching and inspiring story of one woman’s creativity, intelligence and passion. Originally written for her family, Ms. Schweitzer's memoir provides a personal look at a remarkable life. The book is a compelling autobiography, and confirms Ms. Schweitzer’s prominent place in the history of American fashion. For review or interview, please contact Nicole Benzakin 310-312-0068 Nicole Niche Productions
[email protected] www.nicoleniche.com www.Xlibris.com 1-888-795-4274
