Author: Jesus Mena
Publisher: CRC Press
ISBN: 1466566612
Category : Business & Economics
Languages : en
Pages : 439
Book Description
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe