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Author: Leander Kahney
Publisher: Penguin
ISBN: 0525537619
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
Author: Brad Miser
Publisher: John Wiley & Sons
ISBN: 0470636211
Category : Computers
Languages : en
Pages : 340
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Book Description
Updated tips, tricks, and shortcuts for making the most out of the MacBook Packed with the most accessible and useful information on the MacBook and written by veteran author Brad Miser, this handy guide shares the most tantalizing techniques intriguing insider tips for getting the most out of your MacBook. Since the release of the first edition, there have been extensive changes to MobileMe and iLife '09 and this fluff-free book encourages you to dive in and get up to speed on all the latest updates. You'll get the goods on the upcoming release of Mac OS X Snow Leopard as well as tricks on everything from using the desktop with the Dashboard and its widgets to running Windows applications on your MacBook. Shares shortcuts and secrets for making the most of Apple's sleek and high-performing portable computer, the MacBook Skips the fluff and delivers just the essentials on key topics, including the changes to MobileMe and iLife '09 Features more than 300 color screen shots and convenient 6x9 trim size travels wherever you go Divulges details for running Windows applications and using the desktop with the Dashboard If you're eager to make the most of your MacBook and interested in sharpening your key skills, then this captivating companion is for you!
Author: Brad Miser
Publisher: John Wiley & Sons
ISBN: 0470616474
Category : Computers
Languages : en
Pages : 433
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Book Description
Update to the quintessential hip, helpful guide to the MacBook Pro Just like your MacBook Pro, MacBook Pro Portable Genius, Second Edition is easy to carry, power-packed, and helps keep your Apple digital lifestyle on track. The second edition of this fluff-free but fun book helps you get quickly up to speed—and stay there. Find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts that will save you loads of time and let you enjoy your MacBook Pro to the max. Shows you how to get the most out of the MacBook Pro, Apple's sleek, hot-selling, lightweight, and fast notebook computer; it's a particular favorite of Windows users switching to Macs Features fresh coverage of Mac OS X Snow Leopard, iLife '09, and the latest changes to MobileMe Reveals tips, secrets, and tricks on using the Dashboard and widgets, how to run Windows apps, and much more Demonstrates smart, innovative ways to get more out of your digital lifestyle, as well as avoid pitfalls Get the very most out of your MacBook Pro with this winning guide.
Author: Paul McFedries
Publisher: John Wiley and Sons
ISBN: 1118077210
Category : Computers
Languages : en
Pages : 257
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Book Description
Get the most from Apple's ultracool new MacBook Air Apple's newest MacBook Air is smaller, lighter, and more powerful than ever. And this convenient little book is loaded with tips and techniques for everything from getting started with your MacBook Air to maximizing power and battery life. Learn innovative ways to accomplish a task more efficiently, master the new features of the MacBook Air, and take advantage of all the remote features and accessories. Fun, hip, and portable, this guide has what every Mac fan needs to know about the MacBook Air. The new MacBook Air features flash storage, longer battery life, a full-sized keyboard with multitouch trackpad, WiFi and Bluetooth connectivity, and extreme portability This convenient, portable guide explains popular new features and how to make the most of them Covers all the key skills, tools, and shortcuts to make you a more efficient MacBook user Includes plenty of hip tips for configuring the multitouch trackpad, maximizing power, streamlining common tasks, and more As cool as the MacBook Air itself, this book has what you need to maximize your portable computer.
Author: Galen Gruman
Publisher: John Wiley & Sons
ISBN: 1118677692
Category : Computers
Languages : en
Pages : 417
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Book Description
Learn the skills, tools and shortcuts you need in order to make the most of your MacBook Pro This easy-to-use, compact guide skips the fluff and gets right to the essentials so that you can maximize all the latest features of the MacBook Pro. Packed with savvy insights and tips on key tools and shortcuts, this handy book aims to help you increase your productivity and save you time and hassle. From desktop sharing and wireless networking to running Windows applications and more, this book shows you what you want to know. Includes the latest version of OS X, iCloud, FaceTime, and more Covers all the essential tools, topics, and shortcuts on things like running Windows applications, using the Intel Ivy Bridge processor, and more Features Genius icons throughout the book that provide smart and innovative ways to handle tasks and save yourself time MacBook Pro Portable Genius, 5th Edition puts you well on the way to being a pro at using your MacBook Pro!
Author: Leander Kahney
Publisher: Penguin
ISBN: 0525537619
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
Author: Dwight Spivey
Publisher: John Wiley & Sons
ISBN: 1118375149
Category : Computers
Languages : en
Pages : 670
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Book Description
Two e-books, Mac OS X Lion Portable Genius and MacBook Pro Portable Genius, Third Edition, bundled in one package Books in the Portable Genius series provide readers with the most accessible, useful information possible, including plenty of tips and techniques for the most-used features in a product or software. These e-books will show you what you may not find out by just working with your MacBook Pro and OS X Lion. Genius icons present smart or innovative ways to do something, saving time and hassle. Easy-to-find information gives you the essentials plus insightful tips on how to navigate OS X Lion and your MacBook Pro. Covers the iLife suite as well as the new Intel Core i7 and i5 processors Contains information on how to use the coolest features of the new Mac operating system, OS X Lion Offers essential coverage of the key skills, tools, and shortcuts, offering you total confidence that you can accomplish whatever task is necessary Mac OS X Lion Portable Genius Set, MacBook Pro Edition is perfect for novice to intermediate users of Apple hardware and/or software applications, including those who are new to the Apple digital lifestyle.
Author: Dwight Spivey
Publisher: John Wiley & Sons
ISBN: 1118177762
Category : Computers
Languages : en
Pages : 450
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Book Description
Shortcuts, tips, and tools for making the most of the new Mac OS X Lion Mac OS X Lion is the eagerly anticipated updated desktop operating system installed on every new Apple computer. Packed with the latest and greatest tips, tricks, and techniques for getting the most out of all that Lion has to offer, this handy guide is like having an Apple genius at your fingertips. Inside you'll find savvy advice on everything from simple tasks like getting started to intermediate-level information that covers how to use the coolest features of the new Mac operating system. Written in an authoritative and no-nonsense, yet approachable, tone, this book can go where you go so you can conveniently find invaluable insight and helpful tips, all aimed at making your Max OS X Lion experience as enjoyable as possible. Serves as an ideal guide for anyone eager to get started enjoying the new Mac OS X Lion to the max Shares shortcuts, tips, and tricks about Mac OS X Lion so that you can accomplish whatever task necessary Features a straightforward, no-nonsense writing style that skips the fluff and pares down to only the essentials Explains how to customize your computer and workspace, troubleshoot and maintain your Mac, listen to music and podcasts, manipulate images, copy music to an iPod, add a printer, and sync to other devices With this book by your side, you're well on your way to enjoying the new Mac OS X Lion to its fullest!
Author: Paul McFedries
Publisher: John Wiley & Sons
ISBN: 1118159381
Category : Computers
Languages : en
Pages : 354
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Book Description
Switching from a PC to a Mac is a breeze with this book Anyone considering making the move to Mac from the Windows world will find this book smoothes the way. While Macs are famous for ease of use, there are fundamental differences in Mac and PC ways of thinking, plus there?s the hassle of moving files, calendars, and other essential data from one platform to another. This guide lays out all the information, explains basic Mac procedures for the newcomer, offers great tips on data-sharing (including running Windows applications on a Mac), and provides everything the new Mac user needs to move forward with confidence. Mac sales have recently surpassed the sales of new PCs, and many new Mac users are trying to adjust to a different way of working with the computer and struggling to transfer essential data from an old PC to the Mac Portable Genius books focus on the most accessible, useful information and deliver it in the most direct way: exactly what these users want Covers the basics that new Mac users need to get started, intermediate-level information to help them make the most of the Mac, and plenty of advice on transferring important data, running Windows applications on the Mac via Boot Camp, maintaining a Mac, and more With help from Switching to a Mac Portable Genius, Second Edition, former PC users will find themselves comfortable in the Mac world in no time.
Author: Dwight Spivey
Publisher: John Wiley & Sons
ISBN: 0470541776
Category : Computers
Languages : en
Pages : 403
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Book Description
Hip help on how to make Apple's new Mac OS X Snow Leopard purr Full-color, 400 pages, and packed with information, this savvy guide gives readers the essential information they need on Mac OS X Snow Leopard Whether novices or serious Mac fans, readers will find that this book answers the questions they have most, without overwhelming them with detail Topics include troubleshooting and maintaining Mac OS X, customizing the computer and workspace, automating repetitive tasks, using Unix, manipulating images and multimedia, listening to music and podcasts, connecting peripherals, copying music to an iPod, syncing Macs to other devices, and more As with all books in the Portable Genius series, this book is fun but straightforward; it comes in a handy portable size that doesn't skimp on the essentials and is packed with tips, cool tricks, and savvy advice
Author: Paul McFedries
Publisher: John Wiley & Sons
ISBN: 1118093844
Category : Computers
Languages : en
Pages : 354
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Book Description
Shares numerous tips and techniques for maximizing the features of the iPhone 4S, including coverage of such functions as FaceTime video calling, HD video recording, and simultaneous apps.
