Louis Vuitton Windows PDF Download
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Author:
Publisher:
ISBN: 9781614284505
Category : Show windows
Languages : en
Pages : 0
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Book Description
The windows of Louis Vuitton's storefronts are magnetic. Onlookers stand with eyes wide in wonder at such spectacles as a colossal roller coaster, a panoply of brightly colored hot-air balloons, or a universe of polka dots. With an oeuvre of over thirty-five displays, creators Faye McLeod and Ansel Thompson bring the windows of one of the world's leading luxury brands to life with unparalleled magic. Featuring an introduction by The New York Times fashion director and critic Vanessa Friedman, these celebrated vitrines are presented as works of art in this hand-bound oversize Ultimate Collection edition, capturing the inspired world that is Louis Vuitton.
Author: Dana Thomas
Publisher: Penguin
ISBN: 110121807X
Category : Social Science
Languages : en
Pages : 396
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Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author:
Publisher:
ISBN: 9781614284505
Category : Show windows
Languages : en
Pages : 0
Get Book Here
Book Description
The windows of Louis Vuitton's storefronts are magnetic. Onlookers stand with eyes wide in wonder at such spectacles as a colossal roller coaster, a panoply of brightly colored hot-air balloons, or a universe of polka dots. With an oeuvre of over thirty-five displays, creators Faye McLeod and Ansel Thompson bring the windows of one of the world's leading luxury brands to life with unparalleled magic. Featuring an introduction by The New York Times fashion director and critic Vanessa Friedman, these celebrated vitrines are presented as works of art in this hand-bound oversize Ultimate Collection edition, capturing the inspired world that is Louis Vuitton.
Author: Oberto Gili
Publisher: Assouline Books & Gifts
ISBN: 9782843235214
Category : Photography of interiors
Languages : en
Pages : 0
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Book Description
Fleeting human moments memorialized by Oberto Gili's camera translate formally into beautifully balanced classical images. His camera, like his personality, is whimsical questioning, non-judgemental and tenderly objective. Gili's images of interiors capture fundamental moments of human existence, quiet moments and basic needs, wether it's a man on sitting on his coach surrounded by his dogs, a young couple getting into bed, a woman watching herself getting dressed in the mirror or a girl swimming alone in a pool, we experience narrative, isolation, intrusion through Gili's lens. Gili shows us different perspectives of home: color, happiness, sex, depression, arrogance, creativity, simplicity, boredom. These images in this stunning volume are a diairy of the interiors and situations that have, over the last thirty years, strung Gili's curiosity and fantasy the most. Simple, still and understated, Gili's images of interiors all have possibility as their subtext. Illustrated
Author: Robin Lent
Publisher: John Wiley & Sons
ISBN: 0470498374
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Author: Maxine Berg
Publisher: Manchester University Press
ISBN: 9780719052743
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
Author: Kristin Ross
Publisher: Verso Books
ISBN: 1784780545
Category : Political Science
Languages : en
Pages : 161
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Book Description
Reclaiming the legacy of the Paris Commune for the twenty-first century Kristin Ross’s highly acclaimed work on the thought and culture of the Communard uprising of 1871 resonates with the motivations and actions of contemporary protest, which has found its most powerful expression in the reclamation of public space. Today’s concerns—internationalism, education, the future of labor, the status of art, and ecological theory and practice—frame and inform her carefully researched restaging of the words and actions of individual Communards. This original analysis of an event and its centrifugal effects brings to life the workers in Paris who became revolutionaries, the significance they attributed to their struggle, and the elaboration and continuation of their thought in the encounters that transpired between the insurrection’s survivors and supporters like Marx, Kropotkin, and William Morris. The Paris Commune was a laboratory of political invention, important simply and above all for, as Marx reminds us, its own “working existence.” Communal Luxury allows readers to revisit the intricate workings of an extraordinary experiment.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749464925
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author: Michael LaFido
Publisher: Createspace Independent Publishing Platform
ISBN: 9781974582600
Category :
Languages : en
Pages : 186
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Book Description
This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.
Author: Richard Mishaan
Publisher:
ISBN: 9781580932288
Category : Architecture
Languages : en
Pages : 215
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Book Description
Interior designer Richard Mishaan believes that all good furniture and art can be combined successfully regardless of style, period, or price. Drawing on his international background and love of travel, he combs the world to find exquisite, unique pieces for his clients. Mishaan skillfully brings together furnishings and objects from myriad periods—Italian neoclassic, seventeenth-century French, African tribal, Art Deco, Biedermeier—in a contemporary fusion style that has become his signature. Mishaan approaches his projects with the knowing eye of a curator, integrating art and objects into the flow of everyday life. A proponent of introducing an element of luxury into all spaces, even the most utilitarian, the designer shares his inspiring ideas for how to infuse every room—from well-appointed formal dining and reception spaces to private spheres for relaxation and work—with personality and generosity of spirit. This lavish color presentation showcases dozens of completed projects, from elegant townhouses to pied-à-terre apartments, spacious second homes, and corporate offices. Mishaan's extensive knowledge of the fine arts, architecture, and modern and historic furnishings is revealed in engaging commentary that details his creative process, discloses his most valuable tips, and explains how his experiences have informed the creation of his own custom furniture and retail line. A directory of the designer's favorite sources from around the country and around the globe encourages those interested in creating eclectic and sophisticated interiors of their own to begin.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749458569
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.
