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Author: David A. Foy
Publisher: Casemate
ISBN: 1636243509
Category : Biography & Autobiography
Languages : en
Pages : 300
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Book Description
First full biography of MacArthur's chief intelligence officer Charles Willoughby, reflecting on the consequences of prioritizing loyalty to a superior over objectivity of intelligence. Major General Charles A. Willoughby served as Douglas MacArthur's stalwart chief intelligence officer (G-2} for over a decade, throughout World War II and the Korean War. This first full biography examines Willoughby's shadowy origins in his native Germany, his curious arrival in the United States, and his military service in World War I, as well as his work during the interwar years as a junior diplomat, budding historian, and neophyte intelligence officer. His chance encounter with MacArthur in the mid-1930s would prove to be the genesis of a near-symbiotic relationship between the two, with significant consequences for both. Throughout his life, Willoughby identified with strong, authoritarian leaders, notably Franco, and—especially—MacArthur. The author also assesses Willoughby's performance as a professional intelligence officer both in World War II and Korea, where he is often vilified for his inaccurate assessments of enemy strength and most likely courses of action, as well as his sycophantic relationship with his commander. Willoughby is most often criticized for his failing to foresee the entry of Chinese forces into the Korean War and its impact upon the US Army and the prosecution of the war. Following MacArthur’s removal by President Truman in 1951, Willoughby retired and spent the rest of his days engaged in right-wing political activity and in staunchly defending his much-maligned boss. The legacy he left is one filled with lingering and important questions about loyalty to superiors, in civilian as well as military environments, how far that loyalty should extend, and walking the tightrope involved in telling truth to power.
Author: David A. Foy
Publisher: Casemate
ISBN: 1636243509
Category : Biography & Autobiography
Languages : en
Pages : 300
Get Book
Book Description
First full biography of MacArthur's chief intelligence officer Charles Willoughby, reflecting on the consequences of prioritizing loyalty to a superior over objectivity of intelligence. Major General Charles A. Willoughby served as Douglas MacArthur's stalwart chief intelligence officer (G-2} for over a decade, throughout World War II and the Korean War. This first full biography examines Willoughby's shadowy origins in his native Germany, his curious arrival in the United States, and his military service in World War I, as well as his work during the interwar years as a junior diplomat, budding historian, and neophyte intelligence officer. His chance encounter with MacArthur in the mid-1930s would prove to be the genesis of a near-symbiotic relationship between the two, with significant consequences for both. Throughout his life, Willoughby identified with strong, authoritarian leaders, notably Franco, and—especially—MacArthur. The author also assesses Willoughby's performance as a professional intelligence officer both in World War II and Korea, where he is often vilified for his inaccurate assessments of enemy strength and most likely courses of action, as well as his sycophantic relationship with his commander. Willoughby is most often criticized for his failing to foresee the entry of Chinese forces into the Korean War and its impact upon the US Army and the prosecution of the war. Following MacArthur’s removal by President Truman in 1951, Willoughby retired and spent the rest of his days engaged in right-wing political activity and in staunchly defending his much-maligned boss. The legacy he left is one filled with lingering and important questions about loyalty to superiors, in civilian as well as military environments, how far that loyalty should extend, and walking the tightrope involved in telling truth to power.
Author: Richard Lourie
Publisher: Dell Publishing Company
ISBN: 9780440125723
Category : Fiction
Languages : en
Pages : 420
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Book Description
From the author of Sagittarius, First Loyalty is a highly acclaimed novel of international espionage in which an American translator unwittingly discovers a plot between an exiled Soviet dissident poet and the KGB.
Author: United States. Congress. Senate. Committee on Foreign Relations
Publisher:
ISBN:
Category : Governmental investigations
Languages : en
Pages : 1526
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Book Description
Author: Jennifer K. Clark
Publisher:
ISBN: 9781621088592
Category : Bodyguards
Languages : en
Pages : 0
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Book Description
Reunited with her royal family after being forced to leave her fiancé Prince Alexander, Sarah is thrust into the political turmoil that surrounds her ancestral home, upturning a long-held prophecy. As the voices of dissension mount against her, Sarah turns to her bodyguard, Luther, for protection. But his protection comes with a price.
Author: John H. Schaar
Publisher: Univ of California Press
ISBN: 0520350383
Category : Political Science
Languages : en
Pages : 228
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1957.
Author: John Perry
Publisher: OUP USA
ISBN: 0199756546
Category : Philosophy
Languages : en
Pages : 279
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Book Description
John Perry examines the roots of our thinking on religion and politics, placing the early-modern founders of liberalism in conversation with today's theologians and political philosophers.
Author: Gabriela Strauß
Publisher: diplom.de
ISBN: 3832462368
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Inhaltsangabe:Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five. Inhaltsverzeichnis:Table of Contents: LIST OF FIGURES4 LIST OF APPENDICES5 ABSTRACT6 PART I: PREFACE9 1.1RESEARCH OBJECTIVES9 1.2REPORT STRUCTURE9 1.3METHODOLOGY10 1.3.1PART CUSTOMER LOYALTY12 1.3.2PART MARKETING EVENTS13 1.3.3PART CONCLUSIONS AND FINDINGS13 1.3.4LIMITATIONS OF RESEARCH15 PART II: CUSTOMER LOYALTY17 2.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY18 2.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS21 2.3LOYALTY-CREATING FACTORS24 2.4APPRAISAL OF THE LOYALTY TOOLS27 PART III: MARKETING EVENTS30 3.1DEFINITION30 3.2THE NECESSITY OF NEW WAYS IN COMMUNICATION36 3.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX39 3.3.1MARKETING EVENTS AND ADVERTISING40 3.3.2MARKETING EVENTS AND PUBLIC RELATIONS41 3.3.3MARKETING EVENTS AND SPONSORSHIPS41 3.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX45 3.4REASONS AND OBJECTIVES FOR MARKETING EVENTS47 3.5INTERNATIONAL ASPECTS49 3.6PROSPECTS FOR THE FUTURE51 3.7VIRTUAL EVENTS53 PART IV: FINDINGS AND ANALYSIS55 4.1CUSTOMER LOYALTY55 4.2MARKETING EVENTS59 4.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62 PART V: CONCLUSION68 REFERENCES70 APPENDICES
Author: Philip Shelper
Publisher:
ISBN: 9780645211542
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).
Author: Great Britain. Army. Royal North Lancashire Regiment
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 264
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Book Description
Author: University of Toronto
Publisher:
ISBN:
Category : Philosophy
Languages : en
Pages : 378
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Book Description
