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Author: Martina Lauchengco
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Author: Martina Lauchengco
Publisher: John Wiley & Sons
ISBN: 1119703646
Category : Business & Economics
Languages : en
Pages : 295
Get Book Here
Book Description
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Author: Siri Hustvedt
Publisher: Henry Holt and Company
ISBN: 1466828366
Category : Fiction
Languages : en
Pages : 388
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Book Description
A powerful and heartbreaking novel that chronicles the epic story of two families, two sons, and two marriages Siri Hustvedt's What I Loved begins in New York in 1975, when art historian Leo Hertzberg discovers an extraordinary painting by an unknown artist in a SoHo gallery. He buys the work; tracks down the artist, Bill Wechsler; and the two men embark on a life-long friendship. Leo's story, which spans twenty-five years, follows the evolution of the growing involvement between his family and Bill's-an intricate constellation of attachments that includes the two men; their wives, Erica and Violet; and their children, Matthew and Mark. The families live in the same building in New York, share a house in Vermont during the summer, keep up a lively exchange of thoughts and ideas, and find themselves permanently altered by one another. Over the years, they not only enjoy love but endure loss-in one case sudden, incapacitating loss; in another, a different kind, one that is hidden and slow-growing, and which insidiously erodes the fabric of their lives. Intimate in tone and seductive in its complexity, the novel moves seamlessly from inner worlds to outer worlds, from the deeply private to the public, from physical infirmity to cultural illness. Part family novel, part psychological thriller, What I Loved is a beautifully written exploration of love, loss, and betrayal-and of a man's attempt to make sense of the world and go on living.
Author: Carissa Potter
Publisher: Chronicle Books
ISBN: 1452163642
Category : Art
Languages : en
Pages : 99
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Book Description
This book is like a hug from a friend when you need it most: It's both a reminder that it's normal to feel things deeply and a companion for actually feeling better. With tons of empathy and a touch of humor, artist Carissa Potter offers wisdom on how to move through difficult emotions with practical steps to kick-start the process—ranging from soaking in a tub and having a good cry to talking to houseplants or hosting a private dance party. Illustrated in a vibrant eye-catching palette, this boldly authentic book is full of genuine support for pushing through life's tough times or whenever a little love is needed.
Author: Suzanne LaFleur
Publisher: Wendy Lamb Books
ISBN: 0375892605
Category : Juvenile Fiction
Languages : en
Pages : 274
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Book Description
"I had everything I needed to run a household: a house, food, and a new family. From now on it would just be me and Sammy–the two of us, and no one else." A tragic accident has turned eleven-year-old Aubrey’s world upside down. Starting a new life all alone, Aubrey has everything she thinks she needs: SpaghettiOs and Sammy, her new pet fish. She cannot talk about what happened to her. Writing letters is the only thing that feels right to Aubrey, even if no one ever reads them. With the aid of her loving grandmother and new friends, Aubrey learns that she is not alone, and gradually, she finds the words to express feelings that once seemed impossible to describe. The healing powers of friendship, love, and memory help Aubrey take her first steps toward the future. Readers will care for Aubrey from page one and will watch her grow until the very end, when she has to make one of the biggest decisions of her life. Love, Aubrey is devastating, brave, honest, funny, and hopeful, and it introduces a remarkable new writer, Suzanne LaFleur. No matter how old you are, this book is not to be missed.
Author: Karen T. Hluchan
Publisher: Balboa Press
ISBN: 1452587140
Category : Body, Mind & Spirit
Languages : en
Pages : 263
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Book Description
Have you ever wondered why you are here on this earth and what you are supposed to accomplish in your lifetime? Spirit medium Karen T. Hluchan shines her light on the mysteries of heaven and earth that have been revealed to her through her connection with spirit. How Have You Loved? is a journey about ♥ exploring how your thoughts determine your destiny; ♥ discovering the love within your heart; ♥ understanding the gifts of mediumship and our connection in spirit with one another; ♥ sharing the love within your heart; and ♥ appreciating the role that nature plays in the development of your soul plan. The elements of each chapter are designed to help you make the most of your life here on earth and to prepare you to answer the most important question you will ever be asked when you cross over into heaven: How Have You Loved?
Author: Preston Sprinkle
Publisher: Zondervan
ISBN: 0310519667
Category : Religion
Languages : en
Pages : 225
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Book Description
Christians who are confused by the homosexuality debate raging in the US are looking for resources that are based solidly on a deep study of what Scripture says about the issue. In People to Be Loved, Preston Sprinkle challenges those on all sides of the debate to consider what the Bible says and how we should approach the topic of homosexuality in light of it. In a manner that appeals to a scholarly and lay-audience alike, Preston takes on difficult questions such as how should the church treat people struggling with same-sex attraction? Is same-sex attraction a product of biological or societal factors or both? How should the church think about larger cultural issues, such as gay marriage, gay pride, and whether intolerance over LGBT amounts to racism? How (or if) Christians should do business with LGBT persons and supportive companies? Simply saying that the Bible condemns homosexuality is not accurate, nor is it enough to end the debate. Those holding a traditional view still struggle to reconcile the Bible’s prohibition of same-sex attraction with the message of radical, unconditional grace. This book meets that need.
Author: Liz Climo
Publisher: Roaring Brook Press
ISBN: 1250876842
Category : Juvenile Fiction
Languages : en
Pages : 21
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Book Description
From international bestselling author Liz Climo comes You're Loved, a funny and heartfelt picture book about new babies and the joys of growing up. You’re brand new, and you’re perfect You’re demanding, but you’re worth it. Loving, uplifting, and hilariously honest, You’re Loved is a celebration of the milestones of childhood and a tribute to the parents and caregivers who are there for every win, every fall, every goodnight kiss, and every sleepless night. With her trademark sense of humor, Liz Climo (creator of the beloved comic series The Little World of Liz Climo) pairs her adorable art with pitch perfect, gentle rhymes, making this a warm welcome gift for any new addition to the family. You're Loved celebrates all kinds of families, is inclusive of adoptive families, and can be the perfect gift for baby showers, Mother's Day, Father's Day, Grandparents Day, Valentine's Day, birthdays, or any day you want to say, "I love you."
Author: Robert Louis Stevenson
Publisher: Birlinn
ISBN: 0857907085
Category : Fiction
Languages : en
Pages : 562
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Book Description
In "Kidnapped" (1886) and later fiction such as "The Master of Ballantrae" (1888), Stevenson examined some of the extreme and contrary currents of Scotland's past, often projecting a dualism of both personality and belief. This dualism is most famous in "Kidnapped", whose two central characters are David Balfour, a Lowland Whig, and Alan Breck Stewart, a Highland Jacobite. The novel revolves around their friendship and their differences, suggesting a metaphor for Scotland itself. Stevenson wrote the sequel "Catriona" with the title David Balfour, but during serialisation in England the public became confused, thinking it might be a reprint of "Kidnapped". At publisher Cassell's request, the title was changed to "Catriona", after Balfour's daughter.
Author: Rosie Acosta
Publisher: Penguin
ISBN: 0593330153
Category : Body, Mind & Spirit
Languages : en
Pages : 225
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Book Description
From the award-winning host of the Radically Loved podcast, an invitation to discover the healing power of who you are, body, mind, and spirit. Growing up in East L.A. in the nineties, Rosie Acosta dismissed spirituality and wellness as something people like her didn’t do. But after being arrested at age fifteen, she knew that only a radical change would lead her away from debilitating anxiety and self-doubt. As she puts it, yoga offered her a ladder and she began to climb. In this empowering and accessible guide, Acosta leads readers through the essential spiritual practices she uses to create a radically loved life. With the arc of her own journey as a framework, she presents meditations, journaling questions, and practices for identifying and honoring our own radical truths. With grit and grace, this heart-filled guide makes spiritual practice accessible to everyone and helps you become the person you are truly meant to be.
Author: Sam Keen
Publisher: Bantam
ISBN: 0553375288
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
To Love and Be Loved is a spirited challenge to a culture obsessed with romance and intimacy but dangerously ignorant of the full range of human love. Like a fresh wind, Sam Keen sweeps away tired self-help nostrums and reams of "bad advice from Dr. Lonelyhearts" to reveal a stunningly new map of love in all its forms. Love is not something we "fall" into, claims Keen, but a complex art combining many skills and talents that take a lifetime to learn fully. At the center of his book are sixteen distinct "elements of love": ranging from attention--a precious gift we can bestow on co-worker, friend, child, and spouse alike--to more exclusive gifts like desire and sexuality. Combining stories, poems and quotes with insights from modern psychology and spiritual tradition, Keen brilliantly explores the elements of memory and solitude in love, the importance of both enjoyment and commitment, and how we can cultivate the essential qualities of empathy and compassion. Each piece ends with suggestions for strengthening our daily practice of the element, so that we constantly enlarge our ability to love in all our relationships. The final section of the book is a soaring meditation on the claim that "those who love know God," an invitation to experience our place in the universe through the eyes of love.
