Author: David E. Carter
Publisher: Hearst Communications
ISBN:
Category : Art
Languages : en
Pages : 180
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Book Description
Hundreds of logos created by computer are featured in this up-to-the-minute volume. Some of the examples include a step-by-step narrative on just how the design was generated by computer. Readers will enjoy the wide range of logos shown, encompassing designs for large and small businesses, and for public service organizations.
Author: Gary W. Carter
Publisher:
ISBN: 9780688160012
Category :
Languages : en
Pages :
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Book Description
Author: David E. Carter
Publisher:
ISBN: 9783931884130
Category : Art
Languages : en
Pages : 180
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Book Description
Author:
Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 554
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Book Description
An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Author: Wang Shaoqiang
Publisher:
ISBN: 9788416851904
Category : Design
Languages : en
Pages : 240
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Book Description
In the field of branding logos have to be optimized for smart phones, tablets, TVs, desktops and meet users' needs at the same time, with design variants for all types of physical and digital supports, in a trend known as responsive logos. This book features with detailed analysis examples to help designers make logos that are both useful and stylish in this digital era.
Author: Barry Connolly
Publisher: Bloomsbury Publishing
ISBN: 1472961358
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Author:
Publisher: Kotobarabia.com
ISBN:
Category :
Languages : en
Pages : 161
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Book Description
Author: Shaoqiang Wang
Publisher:
ISBN: 9789887852834
Category : Branding (Marketing)
Languages : en
Pages : 240
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Book Description
Author: Pat Patterson
Publisher: Lulu.com
ISBN: 1105986748
Category : Biography & Autobiography
Languages : en
Pages : 114
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Book Description
This book traces the digital footsteps of an award winning novelist from ones and zeros in a high school classroom to writing a blockbuster movie. It is a ighthearted trip down memory lane with a writer who happened to be in the right place, at the right time, with the right technology.
Author: MIT Sloan Management Review
Publisher: MIT Press
ISBN: 0262534983
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation. Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex “Sandy” Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom
