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Author: Declan Stone
Publisher: Gingko Press
ISBN:
Category : Commercial art
Languages : en
Pages : 200
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Book Description
Through mergers, bankruptcy and rebranding many of the logos and trademarks that were once an integral part of our visual landscape have vanished. Logos R.I.P. has been compiled and designed by the Stone Twins and it commemorates an international selection of graphic icons from the 20th Century. Each one has its own individual story to tell and each story is encapsulated in a series of "in memorium" notices featured at the back of the book which take the form of farewell tributes and include a brief history and significant facts. Some of these icons have achieved the status of design classic, others have been relegated to the scrap heap only two years after implementation and at huge expense. In the true style of the swan song Logo R.I.P. has been designed in the style of a biblical hymnbook. The introduction is by Gert Dunbar.
Author: Declan Stone
Publisher: Gingko Press
ISBN:
Category : Commercial art
Languages : en
Pages : 200
Get Book Here
Book Description
Through mergers, bankruptcy and rebranding many of the logos and trademarks that were once an integral part of our visual landscape have vanished. Logos R.I.P. has been compiled and designed by the Stone Twins and it commemorates an international selection of graphic icons from the 20th Century. Each one has its own individual story to tell and each story is encapsulated in a series of "in memorium" notices featured at the back of the book which take the form of farewell tributes and include a brief history and significant facts. Some of these icons have achieved the status of design classic, others have been relegated to the scrap heap only two years after implementation and at huge expense. In the true style of the swan song Logo R.I.P. has been designed in the style of a biblical hymnbook. The introduction is by Gert Dunbar.
Author: Michael Hodgson
Publisher: Rockport Publishers
ISBN: 1610580699
Category : Design
Languages : en
Pages : 197
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Book Description
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Author: Ivan Chermayeff
Publisher: Princeton Architectural Press
ISBN: 9781568982564
Category : Design
Languages : en
Pages : 292
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Book Description
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
Author: Charles Forceville
Publisher: Oxford University Press
ISBN: 0190845252
Category : Technology & Engineering
Languages : en
Pages : 313
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Book Description
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595954
Category : Design
Languages : en
Pages : 291
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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author: Casey Pycior
Publisher: Northern Illinois University Press
ISBN: 1501757938
Category : Fiction
Languages : en
Pages : 175
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Book Description
Deep in the landlocked heart of the Midwest, the characters in The Spoils are drowning under the weight of masculinity, paralyzed in the grip of things left unsaid. These men are broken and breaking, struggling to reckon with the decisions they've made and those they have yet to face. Set mostly in and around Kansas, the stories in this powerful collection explore how men perform, in their jobs and personal lives, and investigate the gray area between doing what's best for oneself and acting a part to make others happy. A man questions whether he should leave his drug-addicted girlfriend and her son or stay, sacrificing his own well-being to be the boy's father. Fed up with the role of the stooge, a Washington Generals player takes his A-game to the Harlem Globetrotters and has to face the unforeseen consequences. A rookie prison guard sent to procure a death row inmate's final meal commits a small, subversive act of humanity. In a world where the line between right and wrong is constantly shifting, some struggle to do the right thing, while others eschew the line altogether and deal with the sometimes violent repercussions. The Spoils examines these difficult choices and will appeal to readers of literary fiction and short stories, especially readers of fiction based in the Midwest.
Author: Kenny Luck
Publisher: WaterBrook
ISBN: 0307446646
Category : Religion
Languages : en
Pages : 258
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Book Description
Discover the thrilling freedom of living in God’s power Jesus’ disciples were worried, because soon He would be gone. How would they find the strength to live faithfully for their Master? Men today face the same dilemma—and have access to the same answer: Spiritual power comes through the Holy Spirit. Yet for many, the gift of the Holy Spirit remains misunderstood, under-appreciated, and under-utilized. Soar reveals the Holy Spirit afresh for the modern Christian man. Men’s pastor and church leader, Kenny Luck says that the time is ripe for a movement showing the world the supernatural power of God because men are: Saying “yes” to the Holy Spirit Opening their lives to His work inside of them Actively pursuing and partnering with the Holy Spirit Releasing powerfully the ministry of the Holy Spirit to a waiting world. Soar offers a breakthrough encounter with the person and purpose of the Holy Spirit for men weary of bland faith and hungry for gravity-defying freedom that will empower a global advance of the cause of Christ. Isn’t it time for you to SOAR in the power of God? Includes a study guide for individual use and small group discussion.
Author: William B. Jones, Jr.
Publisher: McFarland
ISBN: 0786488409
Category : Literary Criticism
Languages : en
Pages : 412
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Book Description
A significant expansion of the critically acclaimed first edition, Classics Illustrated: A Cultural History, 2d ed., carries the story of the Kanter family's series of comics-style adaptations of literary masterpieces from 1941 into the 21st century. This book features additional material on the 70-year history of Classics Illustrated and the careers and contributions of such artists as Alex A. Blum, Lou Cameron, George Evans, Henry C. Kiefer, Gray Morrow, Rudolph Palais, and Louis Zansky. New chapters cover the recent Jack Lake and Papercutz revivals of the series, the evolution of Classics collecting, and the unsung role of William Kanter in advancing the fortunes of his father Albert's worldwide enterprise. Enhancing the lively account of the growth of "the World's Finest Juvenile Publication" are new interviews and correspondence with editor Helene Lecar, publicist Eleanor Lidofsky, artist Mort Kunstler, and the founder's grandson John "Buzz" Kanter. Detailed appendices provide artist attributions, issue contents and, for the principal Classics Illustrated-related series, a listing of each printing identified by month, year, and highest reorder number. New U.S., Canadian and British series have been added. More than 300 illustrations--most of them new to this edition--include photographs of artists and production staff, comic-book covers and interiors, and a substantial number of original cover paintings and line drawings.
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Tim Blackmore
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1771124229
Category : History
Languages : en
Pages : 388
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Book Description
Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment—to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War.
