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Author: Paula Yacomuzzi
Publisher: Harper Design
ISBN: 9780062004598
Category : Design
Languages : en
Pages : 0
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Book Description
The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. Logo Construction is a backstage pass to the world of logo design, a realm usually hidden behind the final product’s finished faÇade.
Author: Paula Yacomuzzi
Publisher: Harper Design
ISBN: 9780062004598
Category : Design
Languages : en
Pages : 0
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Book Description
The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. Logo Construction is a backstage pass to the world of logo design, a realm usually hidden behind the final product’s finished faÇade.
Author: Leslie Cabarga
Publisher: North Light Books
ISBN:
Category : Art
Languages : en
Pages : 248
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Book Description
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
Author: Aaron James Draplin
Publisher: Abrams
ISBN: 1613129963
Category : Design
Languages : en
Pages : 834
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Book Description
A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
Author: Daniel Donnelly
Publisher: Rockport Publishers
ISBN: 1610581180
Category : Design
Languages : en
Pages : 209
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Book Description
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Author: Jim Krause
Publisher: Simon and Schuster
ISBN: 1440324956
Category : Design
Languages : en
Pages : 413
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Book Description
Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: Symbols Monograms Typographic Logos Type and Symbol Combinations Emblems Color Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240
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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author: Daniel Donnelly
Publisher:
ISBN: 1610580311
Category : Logos (Symbols)
Languages : en
Pages : 212
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Book Description
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Author: Entrepreneur magazine
Publisher: Entrepreneur Press
ISBN: 1613083505
Category : Business & Economics
Languages : en
Pages : 1023
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Book Description
The experts at Entrepreneur provide a two-part guide to success. First, find out how to start your own construction or contracting firm doing remodels, new constructions, home additions, and more. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry and business-specific startup steps with worksheets, calculators, checklists and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits. - See more at: https://bookstore.entrepreneur.com/product/start-your-own-construction-business-2e/#sthash.R827WvTz.dpuf
Author: Susan Meyer
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477776478
Category : Juvenile Nonfiction
Languages : en
Pages : 50
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Book Description
Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.
Author: Kumar Neeraj Jha
Publisher: Pearson Education India
ISBN: 9788131732496
Category : Construction industry
Languages : en
Pages : 706
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Book Description
Construction Project Management deals with different facets of construction management emphasizing the basic concepts that any engineering student is supposed to know. The major principles of project management have been derived through real life case studies from the field. Simplified examples have been used to facilitate better understanding of the concepts before going into the large and complex problems. The book features computer applications (Primavera and MS Project) used to explain planning, scheduling, resource leveling, monitoring and reporting; it is highly illustrated with line dia.
