Chinese Multinationals PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Chinese Multinationals PDF full book. Access full book title Chinese Multinationals by Jean-Paul Larcon. Download full books in PDF and EPUB format.

Chinese Multinationals

Chinese Multinationals PDF Author: Jean-Paul Larcon
Publisher: World Scientific
ISBN: 9812835016
Category : Business & Economics
Languages : en
Pages : 300

Get Book Here

Book Description
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.