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Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: Richard Meagher
Publisher:
ISBN: 159056619X
Category : Political Science
Languages : en
Pages : 191
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Book Description
"It feels like politics counts more today than it ever has. At the same time, people are frustrated by "the mess in Washington" or think "I can't make a difference." Local Politics Matters shows a way out: a chance for everyday people to feed their hunger for political action while having a positive impact. Local Politics Matters takes the knowledge that scholars have gathered from half a century of studying local politics, and translates it into clear action steps for citizens. Local Politics Matters: Explains local government. There are over 90,000 local governments in America. Do you have a "strong mayor" or "council-mayor" system of government? Who sits on your "board of supervisors"? What the heck is a "selectman"?! Shows why you should care. Local politics offers access-officials are literally the people in your neighborhood-and impact: you can make a difference. Lays out what to do. In local politics, sometimes there are right answers. The book explores six issues where only one path makes sense, and then follows up with specific steps to get involved. For readers who want to make a difference, this book lets them know how, by reminding them that Local Politics Matters"--
Author: Nugroho, Kharisma
Publisher: Policy Press
ISBN: 1447348087
Category : Political Science
Languages : en
Pages : 190
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Book Description
Available Open Access under CC-BY-NC licence. This book explores the critical role that local knowledge plays in public policy processes as well as its role in the co-production of policy relevant knowledge with the scientific and professional communities. The authors consider the mechanisms used by local organisations and the constraints and opportunities they face, exploring what the knowledge-to-policy process means, who is involved and how different communities can engage in the policy process. Ten diverse case studies are used from around Indonesia, addressing issues such as forest management, water resources, maritime resource management and financial services. By making extensive use of quotes from the field, the book allows the reader to ‘hear’ the perspectives and beliefs of community members around local knowledge and its effects on individual and community life.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 370
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Book Description
Author: Anne W. Ackerson
Publisher: Rowman & Littlefield
ISBN: 1538118335
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
First published in 2013, this revision of Leadership Matters features nine new profiles and a new chapter of emerging museum leader voices, proving that leadership is as much about individuals as institutions. Using personal insights from the history museum field’s most engaging, innovative and entrepreneurial leaders, these profiles focus not only on museum directors and CEOs, but also on the “leaders within”—deputies, department heads and team leaders -- and those demanding change from the community. Baldwin and Ackerson weave together the voices of 21st-century museum leadership at its best, creating a resource for graduate students, mid-career professionals, institutions, and boards of trustees to move from the status quo to being agile and influential, fostering leadership that will make a difference. Too many museums and heritage organizations still consider leadership development a ‘nice-to-have’, but not a necessary component for a successful executive director or department head. The field struggles to address a new round of cultural warfare fueled by widespread societal division and the overwhelming lack of diversity and equity in museum leadership at all levels, including boards of trustees. Additionally, the field continues to ignore the gender pay gap despite a workforce hovering at 50-percent female and with the potential to grow significantly over the next decade. More than ever, successful museum leadership isn’t the result of longevity, scholarship or curatorial achievement. In fact, today’s successful museum leaders bring myriad skills to the table, creating a style that works both personally and professionally. This snapshot of museum leadership focuses on history and cultural heritage organizations to help readers understand the power of individual leadership and its relationship to organizational strength. This book features: • 36 interviews – nine of them brand new to this edition -- with leaders in the field from a range of positions and institutions • 10 myths of museum leadership and why they’re wrong • 10 simple truths of museum leadership • A leadership “agenda” with criteria and goals for individual and organizational development
Author: Pallabi Chakravorty
Publisher: Routledge
ISBN: 1136516131
Category : Performing Arts
Languages : en
Pages : 333
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Book Description
This volume presents a multidisciplinary perspective on dance scholarship and practice as they have evolved in India and its diaspora, outlining how dance histories have been written and re-written, how aesthetic and pedagogical conventions have changed and are changing, and how politico-economic shifts have shaped Indian dance and its negotiation with modernity.. Written by eminent and emergent scholars and practitioners of Indian dance, the articles make dance a foundational socio-cultural and aesthetic phenomena that reflects and impacts upon various cultural intercourses -- from art and architecture to popular culture, and social justice issues. They also highlight the interplay of various frameworks: global, national, and local/indigenous for studying these diverse performance contexts, using dance as a critical lens to analyse current debates on nationalism, transnationalism, gender and sexuality, and postcolonial politics. At the performace level, some articles question the accepted divisions of Indian dance (‘classical’, ‘folk’, and ‘popular’) and critique the dominant values associated with classical dance forms. Finally, the book brings together both experiential and objective dimensions of bodily knowledge through dance.
Author: Dennis Patrick Halpin
Publisher: University of Pennsylvania Press
ISBN: 0812296214
Category : History
Languages : en
Pages : 248
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Book Description
In A Brotherhood of Liberty, Dennis Patrick Halpin shifts the focus of the black freedom struggle from the Deep South to argue that Baltimore is key to understanding the trajectory of civil rights in the late nineteenth and early twentieth centuries. In the 1870s and early 1880s, a dynamic group of black political leaders migrated to Baltimore from rural Virginia and Maryland. These activists, mostly former slaves who subsequently trained in the ministry, pushed Baltimore to fulfill Reconstruction's promise of racial equality. In doing so, they were part of a larger effort among African Americans to create new forms of black politics by founding churches, starting businesses, establishing community centers, and creating newspapers. Black Baltimoreans successfully challenged Jim Crow regulations on public transit, in the courts, in the voting booth, and on the streets of residential neighborhoods. They formed some of the nation's earliest civil rights organizations, including the United Mutual Brotherhood of Liberty, to define their own freedom in the period after the Civil War. Halpin shows how black Baltimoreans' successes prompted segregationists to reformulate their tactics. He examines how segregationists countered activists' victories by using Progressive Era concerns over urban order and corruption to criminalize and disenfranchise African Americans. Indeed, he argues the Progressive Era was crucial in establishing the racialized carceral state of the twentieth-century United States. Tracing the civil rights victories scored by black Baltimoreans that inspired activists throughout the nation and subsequent generations, A Brotherhood of Liberty highlights the strategies that can continue to be useful today, as well as the challenges that may be faced.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
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Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: United States. Congress. House
Publisher:
ISBN:
Category :
Languages : en
Pages : 2196
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Book Description
Author: Marvin Zonis
Publisher: Agate Publishing
ISBN: 9781932841046
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Globalization Hype Has Obscured a Few Basic Truths-That Political Stability and economic growth are usually determined on the local level, and that they're most affected by local institutions, local leadership, and other such factors. The Kimchi Matters shows that globalization (and events like the Iraq war and the September 11 attacks) makes understanding the political economies of distant countries more important than ever. It analyzes the fifteen main principles of how countries work, providing a powerful, intuitive framework for understanding international developments. Doing globalization right means understanding the kimchi-the unique local dynamics of a particular country or region. This truth holds for companies, policymakers, small investors, voters, and everyone whose lives and finances are affected by world events. Book jacket.
