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Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: Richard Meagher
Publisher: Lantern Pub & Media
ISBN: 159056619X
Category : Political Science
Languages : en
Pages : 191
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Book Description
"It feels like politics counts more today than it ever has. At the same time, people are frustrated by "the mess in Washington" or think "I can't make a difference." Local Politics Matters shows a way out: a chance for everyday people to feed their hunger for political action while having a positive impact. Local Politics Matters takes the knowledge that scholars have gathered from half a century of studying local politics, and translates it into clear action steps for citizens. Local Politics Matters: Explains local government. There are over 90,000 local governments in America. Do you have a "strong mayor" or "council-mayor" system of government? Who sits on your "board of supervisors"? What the heck is a "selectman"?! Shows why you should care. Local politics offers access-officials are literally the people in your neighborhood-and impact: you can make a difference. Lays out what to do. In local politics, sometimes there are right answers. The book explores six issues where only one path makes sense, and then follows up with specific steps to get involved. For readers who want to make a difference, this book lets them know how, by reminding them that Local Politics Matters"--
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 370
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Book Description
Author: Pallabi Chakravorty
Publisher: Routledge
ISBN: 1136516131
Category : Performing Arts
Languages : en
Pages : 333
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Book Description
This volume presents a multidisciplinary perspective on dance scholarship and practice as they have evolved in India and its diaspora, outlining how dance histories have been written and re-written, how aesthetic and pedagogical conventions have changed and are changing, and how politico-economic shifts have shaped Indian dance and its negotiation with modernity.. Written by eminent and emergent scholars and practitioners of Indian dance, the articles make dance a foundational socio-cultural and aesthetic phenomena that reflects and impacts upon various cultural intercourses -- from art and architecture to popular culture, and social justice issues. They also highlight the interplay of various frameworks: global, national, and local/indigenous for studying these diverse performance contexts, using dance as a critical lens to analyse current debates on nationalism, transnationalism, gender and sexuality, and postcolonial politics. At the performace level, some articles question the accepted divisions of Indian dance (‘classical’, ‘folk’, and ‘popular’) and critique the dominant values associated with classical dance forms. Finally, the book brings together both experiential and objective dimensions of bodily knowledge through dance.
Author: Dennis Patrick Halpin
Publisher: University of Pennsylvania Press
ISBN: 0812296214
Category : History
Languages : en
Pages : 248
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Book Description
In A Brotherhood of Liberty, Dennis Patrick Halpin shifts the focus of the black freedom struggle from the Deep South to argue that Baltimore is key to understanding the trajectory of civil rights in the late nineteenth and early twentieth centuries. In the 1870s and early 1880s, a dynamic group of black political leaders migrated to Baltimore from rural Virginia and Maryland. These activists, mostly former slaves who subsequently trained in the ministry, pushed Baltimore to fulfill Reconstruction's promise of racial equality. In doing so, they were part of a larger effort among African Americans to create new forms of black politics by founding churches, starting businesses, establishing community centers, and creating newspapers. Black Baltimoreans successfully challenged Jim Crow regulations on public transit, in the courts, in the voting booth, and on the streets of residential neighborhoods. They formed some of the nation's earliest civil rights organizations, including the United Mutual Brotherhood of Liberty, to define their own freedom in the period after the Civil War. Halpin shows how black Baltimoreans' successes prompted segregationists to reformulate their tactics. He examines how segregationists countered activists' victories by using Progressive Era concerns over urban order and corruption to criminalize and disenfranchise African Americans. Indeed, he argues the Progressive Era was crucial in establishing the racialized carceral state of the twentieth-century United States. Tracing the civil rights victories scored by black Baltimoreans that inspired activists throughout the nation and subsequent generations, A Brotherhood of Liberty highlights the strategies that can continue to be useful today, as well as the challenges that may be faced.
Author: Tom Nelson
Publisher: Crossway
ISBN: 143358154X
Category : Religion
Languages : en
Pages : 206
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Book Description
Work. For some this word represents drudgery and the mundane. For others work is an idol to be served. If you find yourself anywhere on the spectrum from workaholic to weekend warrior, it’s time to bridge the gap between Sunday worship and Monday work. Striking a balance between theological depth and practical counsel, Tom Nelson outlines God’s purposes for work in a way that helps us to make the most of our vocation and to join God in his work in the world. Discover a new perspective on work that will transform your workday and make the majority of your waking hours matter, not only now, but for eternity.
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
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Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: North Carolina. General Assembly. House
Publisher:
ISBN:
Category :
Languages : en
Pages : 856
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Book Description
Author: Edward Klink
Publisher: Crossway
ISBN: 1433571390
Category : Religion
Languages : en
Pages : 158
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Book Description
How God Ministers to His People and the World through the Local Church The church is more than coffee with friends—it's a meaningful gathering of Christians that involves fellowship and growing in biblical truth. Given the rise of the internet and the availability of streaming church services, many ministry leaders and church members are asking questions about the purpose and mission of the local church: What is the church? Why does the church exist? How does the church function? What is the connection between the Christian and the church? Pastor and trusted scholar Edward Klink III addresses these questions and more with a thoughtful assessment of what the Bible has to say about God's intention for the local church body. Klink stresses its importance as God's way of revealing his presence, displaying his power, fulfilling his purposes, and manifesting his activity in the world. In today's hyperindividualized culture, this book not only demonstrates why it's vital for individuals to connect to a local church, but also reveals why it's vital to God's work in the world.
Author: United States. Congress. House
Publisher:
ISBN:
Category :
Languages : en
Pages : 2196
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Book Description
