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Author: Hui-Lan Titangos
Publisher: Elsevier
ISBN: 1780633610
Category : Computers
Languages : en
Pages : 305
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Book Description
Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and the implications of Library 3.0 and beyond. - Illustrates the potential for new developments through practical experience - Goes beyond digitization technology to include: integrating database management; using library professionals' unique research skills; conferencing and publications; and rejuvenating Library 1.0 applications - Demonstrates how to effectively present local information to the world
Author: Hui-Lan Titangos
Publisher: Elsevier
ISBN: 1780633610
Category : Computers
Languages : en
Pages : 305
Get Book Here
Book Description
Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and the implications of Library 3.0 and beyond. - Illustrates the potential for new developments through practical experience - Goes beyond digitization technology to include: integrating database management; using library professionals' unique research skills; conferencing and publications; and rejuvenating Library 1.0 applications - Demonstrates how to effectively present local information to the world
Author: Sinan Aral
Publisher: Currency
ISBN: 0525574522
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author: Nina Verishagen
Publisher: Chandos Publishing
ISBN: 008102410X
Category : Social Science
Languages : en
Pages : 302
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Book Description
Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. - Includes a step-by-step guide on the use of social media for academic libraries - Presents practical experience leveraged in the form of case studies - Provides quick, concise, and systematic recommendations for the use of social media - Written by academic librarians for academic librarians
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Shaikh, Erum
Publisher: IGI Global
ISBN: 1668449838
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
The concept of sustainability and sustainable development is growing rapidly and has great importance in the different aspects of social and economic development at the national and international levels. This idea is characterized as a process that links economic and social factors while maintaining the ecological levels of analysis, such as national, regional, international, organizational, and individual. Sustainable human resource management (HRM) features a set of techniques and procedures of HRM that enable the attainment of social, financial, and environmental goals with an influence both inside and outside of the business while managing the unexpected consequences. Sustainable Development of Human Resources in a Globalization Period explores the dynamics of sustainability in the context of the development of human resources. The book further discusses different strategies for the betterment, welfare, and operation of organizations. Covering topics such as digital media determinism, organizational commitment, and worker performance, this premier reference source is an essential title for business leaders and managers, human resource managers, nonprofit organizations, students and faculty of higher education, libraries, researchers, and academicians.
Author: Azizul Hassan
Publisher: Springer Nature
ISBN: 9811680701
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Author: Kevin Howley
Publisher: SAGE Publications
ISBN: 1483342859
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.
Author: Bandana Kar
Publisher: Routledge
ISBN: 1351614894
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Risk communication is crucial to building community resilience and reducing risk from extreme events. True community resilience involves accurate and timely dissemination of risk information to stakeholders. This book examines the policy and science of risk communication in the digital era. Themes include public awareness of risk and public participation in risk communication and resilience building. The first half of the book focuses on conceptual frameworks, components, and the role of citizens in risk communication. The second half examines the role of risk communication in resilience building and provides an overview of some of its challenges in the era of social media. This book looks at the effectiveness of risk communication in socially and culturally diverse communities in the developed and developing world. The interdisciplinary approach bridges academic research and applied policy action. Contributions from Latin America and Asia provide insight into global risk communication at a time when digital technologies have rapidly transformed conventional communication approaches. This book will be of critical interest to policy makers, academicians, and researchers, and will be a valuable reference source for university courses that focus on emergency management, risk communication, and resilience.
Author: Jeffrey A. Hall
Publisher: Cambridge University Press
ISBN: 1108668895
Category : Psychology
Languages : en
Pages : 253
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Book Description
This book answers one of the most critical questions of our time, does the vast connectivity afforded by mobile and social media lead to more personal connection with one another? It offers an evidence-based account of the role of technology in close relationships that confronts such pressing questions as where face-to-face communication belongs in this digital age, whether social media is harmful to our well-being, and how online communication spills-over into our offline communication and relationships. Each chapter explores the positive and negative influences of media on relationships, coalescing into a balanced assessment of how technological advancement has altered our connections with each other. By zeroing in on communication with the most important people in our lives and tracing the changes in computer-mediated communication over time, Relating Through Technology focuses the conversation about media on its use in our everyday lives and relationships.
Author: Regina G Lawrence
Publisher: Taylor & Francis
ISBN: 1000841677
Category : Political Science
Languages : en
Pages : 204
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Book Description
This book brings together a diverse, international array of contributors to explore the topics of news “quality” in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy and news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of “quality” in the news media.
