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Author: Jocelyn Soliz
Publisher:
ISBN: 9781734684469
Category :
Languages : en
Pages : 36
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Book Description
Author: Jocelyn Soliz
Publisher:
ISBN: 9781734684469
Category :
Languages : en
Pages : 36
Get Book Here
Book Description
Author: Philip Lieberman
Publisher: Harvard University Press
ISBN: 0674040228
Category : Science
Languages : en
Pages : 235
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Book Description
This book is an entry into the fierce current debate among psycholinguists, neuroscientists, and evolutionary theorists about the nature and origins of human language. A prominent neuroscientist here takes up the Darwinian case, using data seldom considered by psycholinguists and neurolinguists to argue that human language--though more sophisticated than all other forms of animal communication--is not a qualitatively different ability from all forms of animal communication, does not require a quantum evolutionary leap to explain it, and is not unified in a single language instinct. Using clinical evidence from speech-impaired patients, functional neuroimaging, and evolutionary biology to make his case, Philip Lieberman contends that human language is not a single separate module but a functional neurological system made up of many separate abilities. Language remains as it began, Lieberman argues: a device for coping with the world. But in a blow to human narcissism, he makes the case that this most remarkable human ability is a by-product of our remote reptilian ancestors' abilities to dodge hazards, seize opportunities, and live to see another day.
Author: György Buzsáki
Publisher: Springer
ISBN: 3319288024
Category : Medical
Languages : en
Pages : 181
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Book Description
This book brings together leading investigators who represent various aspects of brain dynamics with the goal of presenting state-of-the-art current progress and address future developments. The individual chapters cover several fascinating facets of contemporary neuroscience from elementary computation of neurons, mesoscopic network oscillations, internally generated assembly sequences in the service of cognition, large-scale neuronal interactions within and across systems, the impact of sleep on cognition, memory, motor-sensory integration, spatial navigation, large-scale computation and consciousness. Each of these topics require appropriate levels of analyses with sufficiently high temporal and spatial resolution of neuronal activity in both local and global networks, supplemented by models and theories to explain how different levels of brain dynamics interact with each other and how the failure of such interactions results in neurologic and mental disease. While such complex questions cannot be answered exhaustively by a dozen or so chapters, this volume offers a nice synthesis of current thinking and work-in-progress on micro-, meso- and macro- dynamics of the brain.
Author: Lisa Feldman Barrett
Publisher: Houghton Mifflin
ISBN: 0358157145
Category : Science
Languages : en
Pages : 197
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Book Description
From the author of How Emotions Are Made, a myth-busting primer on the brain, in the tradition of Seven Brief Lessons on Physics and Astrophysics for People in a Hurry
Author: Mark Griffiths
Publisher: Simon and Schuster
ISBN: 1471117901
Category : Juvenile Fiction
Languages : en
Pages : 147
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Book Description
When Admiral Skink, an alien-lizard warlord from the planet Swerdlix, is attacked by The Hideous and Unimaginably Vast Comet Creature of Poppledock he faces a certain death… but luckily his underlings have installed the BrainTwizzler 360 Mind Migration SystemTM. This nifty invention safely transfers Skink's mind on to a memory wafer and jettisons it through space to find a suitable temporary "home" until he can be rescued by his fellow Swerdlixians. Unluckily for eleven-year-old Lance Spratley it just so happens that the temporary home for Admiral Skink's mind is his body! And while Skink deals with being trapped in Lance's useless body - it can't even breathe fire! - Lance is transferred to a virtual waiting room surrounded by the lizard race who seem intent on destroying Earth when they have successfully retrieved Skink.Will Lance ever get his body back? And even if he does will he be able to thwart Admiral Skink and the Swerdlixians plans to invade Earth…
Author: Seth Godin
Publisher: Penguin
ISBN: 1591845335
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Author: P.D. MacLean
Publisher: Springer Science & Business Media
ISBN: 9780306431685
Category : Medical
Languages : en
Pages : 718
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Book Description
"This is MacLean's major work on the evolutionary development of the human brain. In its evolution the human forebrain expands along the lines of three basic formations that anatomical and biochemically reflect an ancestral relationship, respectively, to reptiles, early mammals, and late mammals. MacLean describes this as the Triune Brain."--Amazon.com viewed July 29, 2020
Author: Andrea Monsarrat Waldo
Publisher: Trafalgar Square Books
ISBN: 1570768390
Category : Sports & Recreation
Languages : en
Pages : 241
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Book Description
Did you know there is an area of your brain known as the “Lizard Brain” that thinks only about the immediate moment and your means of survival? Yes, in certain circumstances, your “Rational Brain” can effectively “shut down” and you are at the mercy of a reptile ... dry-mouthed, sweating, queasy, unable to think clearly—even though you know better. When does the Lizard Brain run the show? It can happen in any number of unfamiliar, uncomfortable, challenging, or “stressful” riding situations. But here’s the thing: with the right kind of training, you can learn to manage the reptile within, which leads to greater confidence with horses, better riding performance, and ultimately, happiness at the barn, at shows, and everywhere in between. Andrea Monsarrat Waldo teaches you how to: handle uncomfortable emotions, such as fear, anger, anxiety, and embarrassment; hone your mental game and focus your riding time to get the most out of your hours in the saddle; care for your emotional injuries the same way you would care for an injured horse; and produce a state of “Focused Calm” and tap into the skills you have (whether you know it or not!) to ensure an outstanding ride.
Author: Eliza Gold
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537192529
Category :
Languages : en
Pages : 312
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Book Description
A memoir about being in love with a crazy person and falling into my own madness along the way.
Author: Mark Bowden
Publisher: John Wiley & Sons
ISBN: 1118436989
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain, Mark Bowden's fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes. Brings new and fresh perspectives to business readers for dealing with tricky behaviors Explains how to effectively manage those around you at any level in an organization Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.
