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Author: Simone Weil Davis
Publisher: Duke University Press
ISBN: 9780822324461
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author: Simone Weil Davis
Publisher: Duke University Press
ISBN: 9780822324461
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author: Dick Weissman
Publisher: Hal Leonard Corporation
ISBN: 1423484509
Category : Music
Languages : en
Pages : 299
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Book Description
Making a Living in Your Local Music Market is a Hal Leonard publication.
Author: Ellen Wayland-Smith
Publisher: University of Chicago Press
ISBN: 022648646X
Category : History
Languages : en
Pages : 280
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Book Description
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Author: Gail Parent
Publisher: Abrams
ISBN: 1468302043
Category : Fiction
Languages : en
Pages : 162
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Book Description
A single, thirty-year-old woman in the 1970s struggles to find her dream man and dream job in this hilarious & heartwarming classic. Three decades after its original bestselling publication, Sheila Levine is Dead and Living in New York is still completely on target as the most achingly funny book-length suicide note ever written by an agonizingly single thirty-year-old trying unsuccessfully to straddle two worlds: the one she’s been programmed for from birth—marriage first, life later—and the illusive swinging singles scene of liberated New York City. Meet Sheila Levine, she’s smart and funny, and her mother tells her she’s beautiful. . . . But her skirt’s always a bit wrinkled, she’s trying to lose fifteen—make that twenty-five—pounds, she just turned thirty . . . and she’s still single. She tries to date and mate, she really does, but disappointment turns to desperation, and after a flash of insight, Sheila calmly decides to kill herself. So she starts to get her affairs in order and writes a suicide note to her loving parents to explain it all . . . Praise for Sheila Levine is Dead and Living in New York “Sometimes heartbreaking, mostly hilarious, always full of life.” —Newsweek “A book about suicide shouldn’t be this entertaining, but this one is hilarious, due in large part to Sheila’s devil may care attitude and the frankness with which she talks about her life.” —The Bookbag
Author: Mike Livingston
Publisher: First Books
ISBN: 0912301570
Category : House & Home
Languages : en
Pages : 352
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Book Description
Author: Jack Finnegan
Publisher: First Books
ISBN: 0912301724
Category : New York (N.Y.)
Languages : en
Pages : 418
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Book Description
Author: Perry Gamsby
Publisher: Lulu.com
ISBN: 0980634644
Category :
Languages : en
Pages : 191
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 462
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Book Description
Author:
Publisher: First Books
ISBN: 0912301600
Category : Los Angeles (Calif.)
Languages : en
Pages : 346
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Book Description
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 928
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Book Description
The fourth estate.
