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Author: Simone Weil Davis
Publisher: Duke University Press
ISBN: 9780822324461
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author: Simone Weil Davis
Publisher: Duke University Press
ISBN: 9780822324461
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author: Leslie Savan
Publisher: Temple University Press
ISBN: 1439904901
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author: Juliet Schor
Publisher: The New Press
ISBN: 1565845986
Category : Business & Economics
Languages : en
Pages : 530
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Book Description
A unique and definitive read on our "national passion"--buying stuff--and its consequences for American society, this landmark work of social criticism is sure to become the standard book on the subject.
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Category : Dry-goods
Languages : en
Pages : 1070
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Book Description
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Category : Advertising
Languages : en
Pages : 924
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Book Description
Author:
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Category : Advertising
Languages : en
Pages : 108
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Book Description
![Covering American Politics in the 21st Century [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/9ajOEAAAQBAJ?fife=w80-h100)
Author: Lee Banville
Publisher: Bloomsbury Publishing USA
ISBN:
Category : History
Languages : en
Pages : 715
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Book Description
This encyclopedia provides a real-world guide to American political journalism and news coverage in the 21st century, from the most influential media organizations and pundits to the controversies and practices shaping modern-day political journalism. Over the last 20 years, political campaigns and the media that cover them have been fundamentally altered by a mix of technology and money. This timely work surveys the legal, financial, and technological changes that have swept through the political process, putting those changes in context to help readers appreciate how they affect what the public learns—and doesn't learn—about the candidates and lawmakers at the local, state, and federal levels. The encyclopedia offers a critical examination of a broad range of topics organized in a narrative, A-to-Z format. Written by journalists and political experts, the two volumes cover the major issues, organizations, and trends affecting both politics and the coverage of political campaigns. Some 200 entries treat everything from news organizations, think tanks, and significant individuals to questions concerning money, advertising, and campaign tactics. Objective, unbiased, and comprehensive, the encyclopedia is an unequaled resource for anyone seeking to understand American political journalism and news coverage in the 21st century.
Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
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Category :
Languages : en
Pages : 348
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Book Description
Author: Collett, Clementine
Publisher: UNESCO Publishing
ISBN: 9231005138
Category : Political Science
Languages : en
Pages : 81
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Book Description
The development and use of Artificial Intelligence (AI) continue to expand opportunities for the achievement of the 17 United Nations Sustainable Development Goals (SDGs), including gender equality. Taking a closer look at the intersection of gender and technology, this collaboration between UNESCO, the Inter-American Development Bank (IDB) and the Organisation for Economic Co-operation and Development (OECD) examines the effects of AI on the working lives of women. This report describes the challenges and opportunities presented by the use of emerging technology such as AI from a gender perspective. The report highlights the need for more focus and research on the impacts of AI on women and the digital gender gap, in order to ensure that women are not left behind in the future of work.
