Literary Advertising and the Shaping of British Romanticism PDF Download
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Author: Nicholas Mason
Publisher: JHU Press
ISBN: 1421410710
Category : Literary Criticism
Languages : en
Pages : 214
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Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Author: Nicholas Mason
Publisher: JHU Press
ISBN: 1421410710
Category : Literary Criticism
Languages : en
Pages : 214
Get Book Here
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Author: Nicholas Mason
Publisher: JHU Press
ISBN: 1421409984
Category : Business & Economics
Languages : en
Pages : 214
Get Book Here
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Author: Stephen Tedeschi
Publisher: Cambridge University Press
ISBN: 1108416098
Category : Literary Criticism
Languages : en
Pages : 295
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Book Description
This book re-orientates the relationship between urbanization and English Romantic poetry by focusing on urban aspects of Romantic poems.
Author: Julia S. Carlson
Publisher: University of Pennsylvania Press
ISBN: 0812247876
Category : Literary Criticism
Languages : en
Pages : 368
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Book Description
In Romantic Marks and Measures, Julia S. Carlson examines Wordsworth's poetry of "speech" and "nature" as a poetry of print, written and read in the midst of topographic and typographic experimentation and change.
Author: Lindsey Eckert
Publisher: Rutgers University Press
ISBN: 1684483905
Category : Literary Criticism
Languages : en
Pages : 259
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Book Description
What did Wordsworth wear, and where did he walk? Who was Byron’s new mistress, and how did his marriage fare? Answers—sometimes accurate, sometimes not—were tantalizingly at the ready in the Romantic era, when confessional poetry, romans à clef, personal essays, and gossip columns offered readers exceptional access to well-known authors. But at what point did familiarity become overfamiliarity? Widely recognized as a social virtue, familiarity—a feeling of emotional closeness or comforting predictability—could also be dangerous, vulgar, or boring. In The Limits of Familiarity, Eckert persuasively argues that such concerns shaped literary production in the Romantic period. Bringing together reception studies, celebrity studies, and literary history to reveal how anxieties about familiarity shaped both Romanticism and conceptions of authorship, this book encourages us to reflect in our own fraught historical moment on the distinction between telling all and telling all too much.
Author: Clara Tuite
Publisher: Cambridge University Press
ISBN: 1107082595
Category : History
Languages : en
Pages : 347
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Book Description
This book examines the relationship between Lord Byron's life and work, and the Regency culture of scandal.
Author: David Stewart
Publisher: Springer
ISBN: 3319705121
Category : Literary Criticism
Languages : en
Pages : 272
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Book Description
The 1820s and 1830s, the gap between Romanticism and Victorianism, continues to prove a difficulty for scholars. This book explores and recovers a neglected culture of poetry in those years, and it demonstrates that culture was a crucial turning point in literary history. It explores a uniquely wide range of poets, including the poetry of the literary annuals, Letitia Landon, Felicia Hemans, Robert Browning, Samuel Taylor Coleridge, Thomas Hood and John Clare, placing their work in the light of new research into the conditions of the literary market. In turn, it uses that culture to open up wider theoretical issues relating to literary form, book history, print culture, gender and periodisation. The period’s doubt about poetry’s place in culture and its capacity to last prompted a dazzling range of creative experiments that reimagined the metrical, material and commercial forms of poetry.
Author: Nicholas Mason
Publisher: Edinburgh University Press
ISBN: 1474448143
Category : Antiques & Collectibles
Languages : en
Pages : 289
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Book Description
This book pioneers a subfield of Romantic periodical studies, distinct from its neighbours in adjacent historical periods.
Author: Lucasta Miller
Publisher: Knopf
ISBN: 0375412786
Category : Biography & Autobiography
Languages : en
Pages : 429
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Book Description
On 15 October 1838, the body of a thirty-six-year-old woman was found in Cape Coast Castle, West Africa, a bottle of Prussic acid in her hand. She was one of the most famous English poets of her day: Letitia Elizabeth Landon, known by her initials 'L.E.L.' What was she doing in Africa? Was her death an accident, as the inquest claimed? Or had she committed suicide, or even been murdered? To her contemporaries, she was an icon, hailed as the 'female Byron', admired by Elizabeth Barrett Browning, Heinrich Heine, the young Bronte sisters and Edgar Allan Poe. However, she was also a woman with secrets, the mother of three illegitimate children whose existence was subsequently wiped from the record. After her death, she became the subject of a cover-up which is only now unravelling. Too scandalous for her reputation to survive, Letitia Landon was a brilliant woman who made a Faustian pact in a ruthless world. She embodied the post-Byronic era, the 'strange pause' between the Romantics and the Victorians. This new investigation into the mystery of her life, work and death excavates a whole lost literary culture.
Author: Jose Bellido
Publisher: Bloomsbury Publishing
ISBN: 1509904670
Category : Law
Languages : en
Pages : 424
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Book Description
This volume explores the nature of intellectual property law by looking at particular disputes. All the cases gathered here aim to show the versatile and unstable character of a discipline still searching for landmarks. Each contribution offers an opportunity to raise questions about the narratives that have shaped the discipline throughout its short but profound history. The volume begins by revisiting patent litigation to consider the impact of the Statute of Monopolies (1624). It continues looking at different controversies to describe how the existence of an author's right in literary property was a plausible basis for legal argument, even though no statute expressly mentioned authors' rights before the Statute of Anne (1710). The collection also explores different moments of historical significance for intellectual property law: the first trade mark injunctions; the difficulties the law faced when protecting maps; and the origins of originality in copyright law. Similarly, it considers the different ways of interpreting patent claims in the late nineteenth and twentieth century; the impact of seminal cases on passing off and the law of confidentiality; and more generally, the construction of intellectual property law and its branches in their interaction with new technologies and marketing developments. It is essential reading for anyone interested in the development of intellectual property law.
