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Author: Nick Kochan
Publisher: Springer
ISBN: 1349141143
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Author: Nick Kochan
Publisher: Springer
ISBN: 1349141143
Category : Business & Economics
Languages : en
Pages : 215
Get Book Here
Book Description
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 820
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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: Amisha Padnani
Publisher: Ten Speed Press
ISBN: 1984860437
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
An unforgettable collection of diverse, remarkable lives inspired by “Overlooked,” the groundbreaking New York Times series that publishes the obituaries of extraordinary people whose deaths went unreported in the newspaper—filled with nearly 200 full-color photos and new, never-before-published content Since 1851, The New York Times has published thousands of obituaries—for heads of state, celebrities, scientists, and athletes. There’s even one for the person who invented the sock puppet. But, until recently, only a fraction of the Times’s obits chronicled the lives of women or people of color. The vast majority tell of the lives of men—mostly white men. Started in 2018 as a series in the Obituary section, “Overlooked” has sought to rectify this, revisiting the Times’s 170-year history to celebrate people who were left out. It seeks to correct past mistakes, establish a new precedent for equitable coverage of lives lost, and refocus society’s lens on who is considered worthy of remembrance. Now, in the first book connected to the trailblazing series, Overlooked shares 66 extraordinary stories of women, BIPOC and LGBTQIA figures, and people with disabilities who have broken rules and overcome obstacles. Some achieved a measure of fame in their lifetime but were surprisingly omitted from the paper, including Ida B. Wells, Sylvia Plath, Alan Turing, and Major Taylor. Others were lesser-known, but noteworthy nonetheless, such as Katherine McHale Slaughterback, a farmer who found fame as “Rattlesnake Kate”; Ángela Ruiz Robles, the inventor of an early e-reader; Terri Rogers, a transgender ventriloquist and magician; and Stella Young, a disabled comedian who rejected “inspiration porn.” These overlooked figures might have lived in different times, and had different experiences, but they were all ambitious and creative, and used their imaginations to invent, innovate, and change the world. Featuring stunning photographs, exclusive content about the process of writing obituaries, and contributions by writers such as Veronica Chambers, Jon Pareles, Amanda Hess, and more, this visually arresting book compels us to revisit who and what we value as a society—and reminds us that some of our most important stories are hidden among the lives of those who have been overlooked.
Author: Kerry K. Karukstis
Publisher: Academic Press
ISBN: 0124001513
Category : Science
Languages : en
Pages : 278
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Book Description
This collection of contemporary examples of chemistry in action highlights the fundamental role of chemical principles in governing everyday experiences. It is presented in a question-and-answer format of topical subjects.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1620
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Book Description
Author: United States. Foreign Agricultural Service
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 572
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author:
Publisher:
ISBN:
Category : Household supplies
Languages : en
Pages : 236
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: Heather S. Morrison
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502606674
Category : Juvenile Nonfiction
Languages : en
Pages : 146
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Book Description
Technology is ever changing, and so too are industries. Throughout the decades, there have been many inventions that have challenged the way people approach industrial work. From the cotton gin to steel production, this book examines some of the most significant advancements in industrial technology and explains their importance in the history of invention.
