LINGUISTIC ANALYSIS OF CURRENT ADVERTISEMENT A SOCIO LINGUISTIC STUDY PDF Download
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Author: Latesh Kumari
Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
ISBN: 9384044032
Category :
Languages : en
Pages : 63
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Book Description
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Author: Latesh Kumari
Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
ISBN: 9384044032
Category :
Languages : en
Pages : 63
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Book Description
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Author: Joan O'Sullivan
Publisher: Routledge
ISBN: 1000710777
Category : Language Arts & Disciplines
Languages : en
Pages : 245
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Book Description
Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: illustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse. Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics.
Author: Paul Baker
Publisher: Edinburgh University Press
ISBN: 0748631461
Category : Language Arts & Disciplines
Languages : en
Pages : 200
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Book Description
This textbook introduces students to the ways in which techniques from corpus linguistics can be used to aid sociolinguistic research. Corpus linguistics shares with variationist sociolinguistics a quantitative approach to the study of variation or differences between populations. It may also complement qualitative traditions of enquiry such as interactional sociolinguistics.This text covers a range of different topics within sociolinguistics:*Analysing demographic variation*Comparing language use across different cultures*Examining language change over time*Studying transcripts of spoken interactions*Identifying attitudes or discourses.Written for undergraduate and postgraduate students of sociolinguistics, or corpus linguists who wish to use corpora to study social phenomena, this textbook examines how corpora can be drawn on to investigate synchronic variation, diachronic change and the construction of discourses. It refers to several classic corpus-based studies as well as the author's own research. Original analyses of a number of corpora including the British National Corpus, the Survey of English Dialects and the Brown family of corpora are complemented by a new corpus of written British English collected around 2006 for the purposes of writing the book.Techniques of analysis like concordancing, keywords and collocations are discussed, along with corpus annotation and statistical procedures such as chi-squared tests and clustering. Paul Baker takes a critical approach to using corpora in sociolinguistics, outlining the limitations of the approach as well as its advantages.
Author: Michael Stubbs
Publisher: John Wiley & Sons
ISBN: 0631127631
Category : Language Arts & Disciplines
Languages : en
Pages : 294
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Book Description
The study of naturally occurring connected discourse, spoken or written is one of the most promising and rapidly developing areas of linguistics. Traditional linguistics has concentrated on the analysis of single sentence or isolated speech acts. In this important new book Michael Stubbs shows that linguistic concepts can be extended to analyse spontaneous and informal talk in the home, classroom or factory, and, indeed, written narrative. Using copious examples drawn from recorded conversations, field work observations, experimental data and written texts, he explores such questions as how far discourse structure is comparable to sentence structure; whether it is possible to talk of 'well formed' discourse as one does of 'grammatical' sentences; and whether the relation between question and answer in conversation is syntactic, semantic or pragmatic. He also demonstrates some of the limitations of contemporary linguistics and speech act theory which neglect key aspects of native speaker fluency and communicative competence. Alhough written from a predominantly linguistic perspective, the book is informed by insights from sociology and anthropology. Theoretical debate is accompanied by discussion of real life implications, particularly for the teacher. A Final Chapter offers clear and practical guidelines on methods of data collection and analysis for the student and researcher; and the book includes a full bibliography and suggestions for further reading.
Author: Torben Vestergaard
Publisher: Wiley-Blackwell
ISBN: 9780631107415
Category : Advertising
Languages : en
Pages : 182
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Book Description
Author: Bernd Heine
Publisher:
ISBN: 0199677077
Category : Language Arts & Disciplines
Languages : en
Pages : 1217
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Book Description
This handbook compares the main analytic frameworks and methods of contemporary linguistics. It offers a unique overview of linguistic theory, revealing the common concerns of competing approaches. By showing their current and potential applications it provides the means by which linguists and others can judge what are the most useful models for the task in hand. Distinguished scholars from all over the world explain the rationale and aims of over thirty explanatory approaches to the description, analysis, and understanding of language. Each chapter considers the main goals of the model; the relation it proposes from between lexicon, syntax, semantics, pragmatics, and phonology; the way it defines the interactions between cognition and grammar; what it counts as evidence; and how it explains linguistic change and structure. The Oxford Handbook of Linguistic Analysis offers an indispensable guide for everyone researching any aspect of language including those in linguistics, comparative philology, cognitive science, developmental philology, cognitive science, developmental psychology, computational science, and artificial intelligence. This second edition has been updated to include seven new chapters looking at linguistic units in language acquisition, conversation analysis, neurolinguistics, experimental phonetics, phonological analysis, experimental semantics, and distributional typology.
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Raymond Hickey
Publisher: John Wiley & Sons
ISBN: 1119485053
Category : Language Arts & Disciplines
Languages : en
Pages : 1102
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Book Description
The second edition of the definitive reference on contact studies and linguistic change—provides extensive new research and original case studies Language contact is a dynamic area of contemporary linguistic research that studies how language changes when speakers of different languages interact. Accessibly structured into three sections, The Handbook of Language Contact explores the role of contact studies within the field of linguistics, the value of contact studies for language change research, and the relevance of language contact for sociolinguistics. This authoritative volume presents original findings and fresh research directions from an international team of prominent experts. Thirty-seven specially-commissioned chapters cover a broad range of topics and case studies of contact from around the world. Now in its second edition, this valuable reference has been extensively updated with new chapters on topics including globalization, language acquisition, creolization, code-switching, and genetic classification. Fresh case studies examine Romance, Indo-European, African, Mayan, and many other languages in both the past and the present. Addressing the major issues in the field of language contact studies, this volume: Includes a representative sample of individual studies which re-evaluate the role of language contact in the broader context of language and society Offers 23 new chapters written by leading scholars Examines language contact in different societies, including many in Africa and Asia Provides a cross-section of case studies drawing on languages across the world The Handbook of Language Contact, Second Edition is an indispensable resource for researchers, scholars, and students involved in language contact, language variation and change, sociolinguistics, bilingualism, and language theory.
Author: Svetlana G. Maximova
Publisher: Springer Nature
ISBN: 3031238567
Category : Technology & Engineering
Languages : en
Pages : 1221
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Book Description
This edited book considers social systems as self-organizing structures that reproduce new structural elements endowed with certain functional connections. The authors analyze innovative processes in social systems, leading to the sustainable convergence of knowledge and the emergence of technologies that improve the level of material well-being in society. The book summarizes research results in the field of digitalization and reveals deep connections with social problems. In addition, the book presents a whole array of innovative research on social systems management and the application of knowledge and intelligence to the solution of social problems. The contributing scholars and practitioners reflect on various types of social systems and assess the influence of disruptive factors from natural and coupled human-natural environments, discussing possible mechanisms for their neutralization. Sustainable development of social systems is among the most important tasks facing the contemporary world. The contributed book highlights challenges to the sustainability of social systems, draws sociotechnical images of the future world order generated by the rapid development of intellectual technologies, and critically analyzes promising concepts for more sustainable social future. Among the discussed topics in the book are social governance, digital economy, technological landscapes, social systems modeling and simulation, cyber-social systems, knowledge-based innovation systems, complex processes in social systems, institutional arrangements, and other advancing research areas. The high-quality and original studies presented in the book appeal to those interested in broadening their perspectives on complexity science, complex social systems research, complex systems management, advanced technological development in social systems, etc. Since the book is rich with well-thought theories, advanced research approaches, and interdisciplinary research results, it becomes a great source of new ideas and insights on complex social systems.
Author: Anne O'Keeffe
Publisher: Routledge
ISBN: 1135153639
Category : Education
Languages : en
Pages : 711
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Book Description
Provides an overview of a dynamic and rapidly growing area with a widely applied methodology. This handbook covers the historical development of the field and its growing influence and application in other areas. It is suitable for advanced undergraduates and postgraduates.
