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Author: Mark Bergen
Publisher: Penguin
ISBN: 0593296346
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Author: Mark Bergen
Publisher: Penguin
ISBN: 0593296346
Category : Business & Economics
Languages : en
Pages : 465
Get Book Here
Book Description
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Author: Mark Bergen
Publisher: Penguin UK
ISBN: 0241468302
Category : Computers
Languages : en
Pages : 316
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Book Description
"Sharp and engaging" - The Times "The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound ----------------------------------------------------- Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture. It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger. It has educated us with makeup tutorials, DIYs and delicious recipes. It has changed us with advertising, extremism and political propaganda. Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online. At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line. In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.
Author: Cathy Yardley
Publisher: Montlake Romance
ISBN: 9781542030007
Category :
Languages : en
Pages :
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Book Description
From award-winning author Cathy Yardley comes Love, Comment, Subscribe, a fun, feisty romance about high school frenemies turned unlikely collaborators. Back in high school, Lily Wang wanted to be popular, but she considered herself lucky to be part of a tight group of oddballs and honors students called the Nerd Herd. Now, at twenty-eight, she feels like she's finally on the cusp of succeeding as a beauty influencer--if she can hit five million subscribers, brands will take notice and she could get her own makeup line. Fellow Nerd Herd alum Tobin Bui has had a lot of success as a YouTube gamer. But the road to online stardom has been rocky. First, he disappointed his parents by dropping out of college, and now, after years of pranks, skits, and playthroughs, he's struggling to come up with new content to satisfy his ever-growing fan base. His agents say he needs cross-audience appeal, a new twist. When Nerd Herd frenemy Lily approaches Tobin about teaming up to do a video to bolster her brand and reinvigorate his, he agrees. But when their first collab video goes viral, their relationship heats up too. With the whole internet watching, will these two former misfits finally realize they're perfect together?
Author: Lisa Sabin-Wilson
Publisher: John Wiley & Sons
ISBN: 1118791614
Category : Computers
Languages : en
Pages : 508
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Book Description
Learn to launch a blog on WordPress.com or on your own site.
Author: Susan Gunelius
Publisher: Penguin
ISBN: 1101513713
Category : Computers
Languages : en
Pages : 451
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Book Description
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Author: Katie Greer
Publisher: Rowman & Littlefield
ISBN: 1538177005
Category : Political Science
Languages : en
Pages : 247
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Book Description
This book will explore the issue of information disorder in our society, explore how conspiracy theories are shaping citizen engagement with information and reality, and weave throughout how metaliteracy and information literacy can be utilized to produce a more democratic, civil discourse. It provides a desperately needed look at the problems of our information disordered society and the rise of superconspiracies like QAnon, and how information professionals can help shape societal engagement with information.
Author: Taylor Lorenz
Publisher: Simon and Schuster
ISBN: 1982146869
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
"For over a decade, Taylor Lorenz has been the authority on Internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
Author: Ahmed Bouchefra
Publisher: Packt Publishing Ltd
ISBN: 1800209754
Category : Computers
Languages : en
Pages : 390
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Book Description
Design and develop full-stack and cross-platform Angular applications using the latest web tooling, development techniques, and modern app architecture Key FeaturesImplement scalability and maintainability to your full stack apps using Angular modules and componentsGet the complete source code of the example social network app built using GraphQL and ApolloManage your Angular applications state using Apollo client for a seamless user experienceBook Description GraphQL is an alternative to traditional REST technology for querying Web APIs. Together with Angular and TypeScript, it provides a tech stack option for building future-proof web applications that are robust and maintainable at any scale. This book leverages the potential of cutting-edge technologies like GraphQL and Apollo and helps Angular developers add it to their stack. Starting with introducing full-stack development, you will learn to create a monorepo project with Lerna and NPM Workspaces. You will then learn to configure Node.js-based backend using GraphQL, Express, and Apollo Server. The book will demonstrate how to build professional-looking UIs with Angular Material. It will then show you how to create Web APIs for your frontend with GraphQL. All this in a step-by-step manner. The book covers advanced topics such as local state management, reactive variables, and generating TypeScript types using the GraphQL scheme to develop a scalable codebase. By the end of this book, you'll have the skills you need to be able to build your full-stack application. What you will learnCreate a monorepo project with Lerna and NPM workspacesAdd realtime support with GraphQL subscriptionsBuild a frontend with a modular architecture and Material Design UI components to consume the GraphQL APIUse GraphQL Code Generator to generate types and code for a type-safe and scalable code baseCreate Angular modules and smart and dumb components and share data between themUse Apollo Client features such as client-side queries and reactive variables for local state managementWho this book is for The book is aimed at Angular developers who wish to learn about GraphQL for taking their frontend knowledge in full stack web development. The book assumes intermediate knowledge of Angular, however, full stack development is not required.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Subscription television
Languages : en
Pages : 620
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Book Description
Author: Laura Maya
Publisher: Estalontech
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?
