Lighting Design for Commercial Portrait Photography PDF Download
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Author: Jennifer Emery
Publisher: Amherst Media
ISBN: 1608958973
Category : Photography
Languages : en
Pages : 127
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Book Description
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Author: Jennifer Emery
Publisher: Amherst Media
ISBN: 1608958973
Category : Photography
Languages : en
Pages : 127
Get Book Here
Book Description
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Author: Chris Knight
Publisher: Rocky Nook, Inc.
ISBN: 1681982161
Category : Photography
Languages : en
Pages : 351
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Book Description
Without light, there is no photograph. As almost every photographer knows, the word “photograph” has its roots in two Greek words that, together, mean “drawing with light.” But what is less commonly acknowledged and understood is the role that shadow plays in creating striking, expressive imagery, especially in portraiture. It is through deft, nuanced use of both light and shadow that you can move beyond shooting simply ordinary, competent headshots into the realm of creating dramatic portraiture that can so powerfully convey a subject’s inner essence, communicate a personal narrative, and express your photographic vision. In
The Dramatic Portrait: The Art of Crafting Light and Shadow, Chris Knight addresses portraiture with a unique approach to both light and shadow that allows you to improve and elevate your own portraiture. He begins with the history of portraiture, from the early work of Egyptians and Greeks to the sublime treatment of light and subject by artists such as Caravaggio, Rembrandt, and Vermeer. Chris then dives into a deep, hands-on exploration of light, shadow, and portraiture, offering numerous lessons and takeaways. He covers:
• The qualities of light: hard, soft, and the spectrum in between
• The relationships between light, subject, and background, and how to control them
• Lighting patterns such as Paramount, Rembrandt, loop, and split
• Lighting ratios and how they affect contrast in your image
• Equipment: from big and small modifiers to grids, snoots, barn doors, flags, and gels
• Multiple setups for portrait shoots, including those that utilize one, two, and three lights
• How color contributes to drama and mood, eliciting an emotional response from the viewer
• How to approach styling your portrait, from wardrobe to background
• The post-processing workflow, including developing the RAW file, maximizing contrast, color grading, retouching, and dodging and burning for heightened drama and effect
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• How all of these elements culminate to help you define your personal style and create your own narrative
Author: Jennifer Emery
Publisher: Amherst Media
ISBN: 1608958957
Category : Photography
Languages : en
Pages : 128
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Book Description
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Author: Neil van Niekerk
Publisher: Amherst Media
ISBN: 1608955710
Category : Photography
Languages : en
Pages : 160
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Book Description
Providing readers with a study of learning how to turn poorly lit images into finely crafted, masterfully lit photographs, this guidebook instills photographers with the self-confidence to think on their feet and photograph any portrait subject anywhere. Acclaimed photographer Neil van Niekirk presents seven distinctly different lighting scenarios—available light, exposure metering, a touch of flash, bounced on-camera flash, off-camera flash, video light, and hard sunlight—to show readers how to manipulate the direction and quality of light, the subject’s and photographer’s position, and numerous other variables so as to turn a bad image into a stunning, professional-level portrait. Packed with dozens of instructional, full-color photos, this work also features 10 sample photo sessions, allowing readers the opportunity to see the seven lighting scenarios put to practice.
Author:
Publisher: Amherst Media, Inc
ISBN: 1682031438
Category : Photography
Languages : en
Pages : 128
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Book Description
Studio lighting offers portrait photographers unlimited creative control. Mastering its use requires a specific skill set, however. Fortunately, portrait photography legend Tony Corbell is up to the task of showing readers how to harness its full power. He sets a foundation for mastering the use of strobes and continuous lighting sources (LEDs, tungsten lights, and fluorescent sources), creating effective lighting setups (with the aid of detailed, yet simple-to-understand diagrams), metering and adjusting the light, correcting color imbalances, softening harsh shadows, and more. He also introduces readers to the proper use of standard photographic modifiers — softboxes, umbrellas, octoboxes, beauty dishes, and other tools — so that they can sculpt their every portrait subject with incredibly flattering light. This book is filled with over 150 inspiring and instructive images from a true master of the craft. In these pages, readers will learn step-by-step instructions for mastering the many critical concepts one must understand to gain mastery over light. Armed with simple strategies for studio lighting, readers can repeatedly re-create Corbell’s award-winning portrait lighting looks with their own clients.
Author: Tony L. Corbell
Publisher: Amphoto
ISBN: 9780817435509
Category : Photography
Languages : en
Pages : 148
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Book Description
As every photographer quickly learns, there’s more to studio lighting than simply learning the equipment. InBasic Studio Lighting, an expert photographer and renowned photography teacher provides nuts-and-bolts guidance for mastering the complexities of one of the most important aspects of making a photograph: proper lighting. Readers will discover surefire tactics for using equipment properly and innovative ways of utilizing color and light to create fabulous effects, as well as getting hands-on practice with exposures, accent lighting, backgrounds, set-ups, and dozens of other studio techniques. Plus, dozens of outstanding color photographs illustrate each technique step by step. Perfect for aspiring photographers and students as well as veterans,Basic Studio Lightingprovides all the theory and practical techniques needed to create professional photos that make an impact. • Hundreds of proven tips and techniques from an expert in the field • A hot topic for every photographer • Over 150 outstanding photos with step-by-step instructions make mastering these techniques easy
Author: Wes Kroninger
Publisher: Amherst Media, Inc
ISBN: 9781608952540
Category : Photography
Languages : en
Pages : 0
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Book Description
In Wes Kroninger's Lighting, Kroninger presents strategies that will help all photographers who create images of people - whether they are models or not - to bring out the beauty in their subjects. Drawing on his wide experience as a portrait, commercial and editorial photographer, Kroninger shows that the once diverse lighting techniques required to succeed in these diverse areas of photography have evolved into a combined skill set.
Author: Michelle Perkins
Publisher: Amherst Media
ISBN: 1584284072
Category : Photography
Languages : en
Pages : 320
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Book Description
Designed for professional photographers who are already well versed in the basics of lighting, this book will take their lighting to the next level, adding the flair and refinement that can turn professional images into world-class photos. Each chapter explores a different master photographer, with a thorough analysis of signature techniques, a look at the creation of his or her top images, and a discussion of past photographs that presented lighting challenges. A virtual master class, this book presents the teachings of nearly two dozen photographers for a fraction of the price of a single photography seminar.
Author: Scott Kelby
Publisher: Pearson Education
ISBN: 0132491834
Category : Photography
Languages : en
Pages : 83
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Book Description
This enhanced e-book combines video and text to create a learning experience that is engaging, informative and fun. In addition to the full text of Photo Recipes Live, you’ll find two hours of high-quality video training that brings the topics to life through friendly visual instruction from experts and industry professionals. Scott Kelby, author of the best-selling The Digital Photography Book, brings to life his “Photo Recipes” chapter—not just from this book, but from his smash best-selling follow-ups, volumes 2 and 3. In this two-hour text-and-video package, Scott shows you exactly how it’s all done, from scratch, without holding anything back. If you’ve ever wondered how the pros use natural light, studio light, and even direct daylight to get those amazing shots, you’ll see it all here, live, as it happens. Most of the shoot takes place in an amazing New York City loft photo studio as Scott re-creates the looks he describes in the book, along with some bonus lighting set-ups that aren’t in the book, to create a very special learning experience you won’t find anywhere else. Everything is put together from scratch (from studio shots to location shots to product photography), all while the cameras are rolling—you see it all from the very beginning so you’ll be able to re-create those same looks without spending thousands on expensive high-end equipment. Best of all, Scott explains everything in simple, plain English, just the way he’d tell a friend, using the same casual, conversational style that made his series of books a worldwide sensation. If you’ve ever wondered “how they do it,” you’re about to find out in this amazing enhanced e-book that shows how easy this all can be—once you know the secrets. Due to the incredibly rich media included in your enhanced eBook, you may experience longer than usual download times. Please be patient while your product is delivered.
Author: Steven H Begleiter
Publisher: Amherst Media
ISBN: 1608954889
Category : Photography
Languages : en
Pages : 160
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Book Description
This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.
