Light and Color in Advertising and Merchandising PDF Download
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Author: Matthew Luckiesh
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
Author: Matthew Luckiesh
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
Author: Matthew Luckiesh
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 268
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Book Description
Author: M. Luckiesh
Publisher: Forgotten Books
ISBN: 9781330298220
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Excerpt from Light and Color in Advertising and Merchandising Light and color are powerful advertising and sales media and their potentiality has been greatly extended in recent years by developments in printing and in lighting. They have much in common and, in fact, are inseparable; therefore a treatment of both together is quite a natural course. The author has attempted to analyze light and color as potentialities in advertising and in merchandising, basing his discussions on years of observation and research. The final word has not been written in these chapters; indeed, this volume is but a systematic beginning. However, it is the hope that a study of the material presented will be of value in helping to guide the expenditure of the billions of dollars devoted to advertising and merchandising. It has been the aim to include only established facts and results of explorations into the many byways from which light and color have acquired their effectiveness. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: M. Luckiesh
Publisher: Forgotten Books
ISBN: 9780331656077
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Excerpt from Light and Color in Advertising and Merchandising Nobody will ever write the last word in such fields and the author does not hope to do more than to present data and analyses which may be helpful to the merchandiser and perhaps interest ing to others. Much scientific work has been done pertaining to the expressiveness and impressive ness of light and color but still relatively little is known and much remains unknown. However, many years of attention to various phases of light and color have brought the conviction that a treatment of them from the present Viewpoint would be helpful to many involved in various phases of merchandising and interesting even to the general reader. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Julia Bölke
Publisher: GRIN Verlag
ISBN: 3638847403
Category : Business & Economics
Languages : en
Pages : 63
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Book Description
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Wernigerode, language: English, abstract: This thesis aims at examining the impact of red on the marketing of consumer goods. It explains the way color vision is created in the human brain and emphasizes the relevance it has for individuals to help orientate in everyday surroundings. The thesis focuses on the color red as it causes strong body reactions such as the increase of blood pressure, eyelid move-ment and breathing frequency as well as the production of adrenaline. Furthermore, people’s different associations with red, e.g. blood, fire, love, hate, life and death are examined. The major part discusses the suitability of using red in the different sections of the marketing mix (Product, Price, Place and Promotion). Practical exam-ples back up literature findings and show that red can be a very helpful tool, for example, to attract customers’ attention for a shopping window or adver-tisement. Following, marketers need to consider that influencing factors such as gender, age, social status, cultural background or product-involvement affect the successful use of red. The case study of Xerox Inc. shows the applicability and popularity of red as a corporate color. At the same time, it reveals limitations to the color choice as the red logo does not differentiate Xerox from its competitors’ logos. Besides summarizing the different ideas of this thesis, the last chapter high-lights that, even though a lot of research has been done, marketers need to decide for each case specifically whether or not to use red in their marketing strategy.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1644
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Author:
Publisher:
ISBN:
Category : Furniture
Languages : en
Pages : 486
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Author: Robert Solon Harrison
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Author:
Publisher:
ISBN:
Category : Furniture
Languages : en
Pages : 348
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Book Description
Author: George A. Agoston
Publisher: Springer
ISBN: 3540347348
Category : Science
Languages : en
Pages : 303
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Book Description
This book directly addresses a long-felt, unsatisfied need of modern color science - an appreciative and technically sound presentation of the principles and main offerings of colorimetry to artists and designers, written by one of them. With his unique blend of training and experience in engineering, with his lifelong interest and, latterly, career in art and art education, Dr. Agoston is unusually well prepared to convey the message of color science to art and design. His book fulfills the hopes I had when I first heard about him and his book. I foresee important and long-lasting impacts of this book, analogous to those of the epoch-making writings by earlier artist-scientists, such as Leonardo, Chevreul, Munsell, and Pope. Nearly all persons who have contributed to color science, recently as well as formerly, were attracted to the study of color by color in art. Use of objective or scientific methods did not result from any cold, detached attitude, but from the inherent difficulties of the problems concerning color and its use, by which they were intrigued. Modern education and experience has taught many people how to tackle difficult problems by use of scientific methods. Therefore - color science.
